Posts

Posted on

Pull through This Holiday Season Strong With a Solid Sales and Fulfillment Plan Pt. 2

Holiday Season Sales and Fulfillment Plan

With a sales plan and inbounding plan in place, it’s time to take the next steps toward preparing for the holiday season. This involves receiving inventory or sending it to your fulfillment company and handling order fulfillment.

Send or Receive Inventory

Ordering inventory ahead of time ensures that you won’t have frustrated customers and out-of-stock items. Where will all of this inventory go? If you’re receiving it to store in your own facility, make sure you have room for it. Keeping inventory organized and stored safely is important to lower the risk of lost or damage items or delays in having orders packed and shipped.

If you work with a fulfillment company, ensure that they have enough space in their warehouse. Have inventory sent to them and communicate with them to confirm that everything has been received. Once your inventory is sorted and organized on shelves, you’ll be ready to start fulfilling orders.

Handle Order Fulfillment

Fulfilling orders involves processing them, picking merchandise off shelves, packing it up, and shipping it to customers. During the holiday season, customers are going to want their orders delivered as quickly as possible. This means you’ll need to make sure you’re able to handle the entire fulfillment process fast.

Fulfillment companies can assist with this. If you work with one, they can take care of fulfilling orders and ensure prompt deliveries to all of your customers. This gives you time to focus on marketing, boosting sales, and handling other aspects of your business. Keep in mind that efficient and timely order fulfillment can help you gain repeat business from satisfied customers and attract new customers.

Let Medallion Fulfillment and Logistics help your business handle the holiday season. Contact us for more details on our services as a fulfillment company.

Posted on

Pull through This Holiday Season Strong With a Solid Sales and Fulfillment Plan Pt. 1

Holiday Season Sales and Fulfillment Plan

The holiday season gives companies a chance to boost sales in a big way. However, having a successful sales season means taking steps beforehand to ensure your business is ready. Without careful preparation, companies can easily run out of stock or fail to attract more business. From making a strong sales plan to partnering with a fulfillment warehouse, we’ll go through the steps needed to sail through this holiday season. The following are the first two steps involved in this process.

Write Up a Solid Sales Plan

Holiday season success starts with a good sales plan. Think about which products you want to focus on, such as new products or best-selling ones, and come up with sales campaigns to generate interest on consumers. Take a look at sales trends from past holiday seasons and evaluate projections for future sales. This can help you determine what to focus on to hit or exceed your sales goals.

What should your sales plan include? Ideally, it should provide details on special deals and promotions, a list of products to focus on, and information on where to order inventory from. Consider working with a fulfillment warehouse to make sure you’ll have space to store inventory.

Create a Smart Inbounding Plan

An inbounding plan helps you figure out which items you need to order and how much of them to order. Include details on when you can expect to receive these items and where you’ll store them. If you’re working with a fulfillment company, share your inbounding plan, so they’ll know what to expect, when to expect, and how much space is needed for storage.

The right fulfillment warehouse can help you make the most of this holiday season. Please contact the experts at Medallion Fulfillment and Logistics to learn more about our fulfillment services.

Posted on

Holiday Hours

Medallion and Sprocket Express’ 2023-2024 Holiday Season Closures

Our holiday season hours are as follows:

Christmas: Closed Monday December 25th

New Year’s: Monday January 1st

Thank you again for allowing us to be your warehouse and fulfillment partner.

Posted on

5 Tips on How to Measure The Success of a Black Friday Sale

Fulfillment Company Team Looking Over Black Friday Analytics

As an eCommerce entrepreneur, creating and executing a marketing plan is only part of the job. The final step involves reviewing results and making necessary adjustments to improve going forward. Our fulfillment company staff shares five tips to use in measuring the success of your event.

1. Make sure you use the right sales tools.

Today, it’s easier than ever to capture accurate data reflecting all aspects of your eCommerce business. How familiar are you with these digital tools?

  • Google Analytics is the gold standard for tracking website traffic to reveal user behavior and conversions.
  • Facebook, X (formerly Twitter), and other social media platforms have their own analytics programs to identify top-performing posts and determine levels of engagement.
  • Mailchimp and Sendinblue are valuable tools to assess email campaigns.

2. Compare average order values.

Ideally, customers will be motivated to spend more money during Black Friday. Compare the average order value, or AOV, of Black Friday sales to AOV over the rest of the year as well as last year’s Black Friday sales.

3. Determine customer acquisition cost and return on ad spend.

How productive are your advertising dollars? Take a look at customer acquisition cost (CAC) and return on ad spend (ROAS) to ensure that your budget is being optimized.

4. Review conversion rates.

Bounce rates and abandoned carts will give you insight into how effective your campaigns are in guiding people all the way through the sales funnel.

5. Study customer feedback.

Are customers leaving positive reviews? How many of them are return visitors? The more satisfied a customer is, the more likely they are to come back and recommend your shopfront to others.

A First-Class Fulfillment Company for All Seasons

Contact Medallion Fulfillment & Logistics to learn more about our comprehensive range of services, including advertising and media resources.

Posted on

Tips for eCommerce Store Black Friday Promotions that Boost Sales

Conceptual Image of an eCommerce Fulfillment Warehouse Scenario

Will you be giving thanks for a successful and profitable Black Friday in 2023? Our fulfillment warehouse staff shares easy and useful tips that will help create momentum to carry your eCommerce store through the holiday selling season.

1. Promote deeply discounted Black Friday deals.

Sales of 10 percent or 20 percent off are common enough during the rest of the year, but they won’t grab the attention of holiday shoppers. Strategically choose items to run for 40 to 50 percent off, or even buy-one-get-one free. Leverage bundling of these items to boost the average order value.

2. Segment your marketing campaigns.

Target these specific categories of shoppers, as identified by marketing automation platform Klaviyo:

  • Deal-hunters
  • Last-minute shoppers
  • VIPs
  • “Looky-loos”
  • Impulse buyers

In addition, come up with a special “sweetener” to entice people who haven’t bought or who came close to purchasing.

3. Prepare the infrastructure.

Everyone’s heard horror stories of eCommerce sites crashing because they can’t handle the surge in business. Install an uptime monitor program that will alert you to possible problems and minimize downtown. Don’t forget to check the loading time, which can be another factor causing a high bounce rate.

4. Optimize for mobile-first buying.

In 2022, mobile users accounted for nearly three-quarters of Black Friday sales for Shopify merchants. If you’re not already optimized for mobile shopping, there’s no more time to wait.

5. Streamline the checkout process.

Few things will kill an eCommerce sale faster than a cumbersome checkout procedure, especially with impulse shoppers. Features such as one-click buying, and dynamic checkout buttons remove the barriers to closing the sale.

Your #1 Fulfillment Warehouse for Year-Round Success

Whether it’s seasonal fluctuations or general business growth, Medallion Fulfillment & Logistics can handle all the changing needs of your eCommerce business. Contact us today to learn more.