Tips for eCommerce Store Black Friday Promotions that Boost Sales

Conceptual Image of an eCommerce Fulfillment Warehouse Scenario

Will you be giving thanks for a successful and profitable Black Friday in 2023? Our fulfillment warehouse staff shares easy and useful tips that will help create momentum to carry your eCommerce store through the holiday selling season.

1. Promote deeply discounted Black Friday deals.

Sales of 10 percent or 20 percent off are common enough during the rest of the year, but they won’t grab the attention of holiday shoppers. Strategically choose items to run for 40 to 50 percent off, or even buy-one-get-one free. Leverage bundling of these items to boost the average order value.

2. Segment your marketing campaigns.

Target these specific categories of shoppers, as identified by marketing automation platform Klaviyo:

  • Deal-hunters
  • Last-minute shoppers
  • VIPs
  • “Looky-loos”
  • Impulse buyers

In addition, come up with a special “sweetener” to entice people who haven’t bought or who came close to purchasing.

3. Prepare the infrastructure.

Everyone’s heard horror stories of eCommerce sites crashing because they can’t handle the surge in business. Install an uptime monitor program that will alert you to possible problems and minimize downtown. Don’t forget to check the loading time, which can be another factor causing a high bounce rate.

4. Optimize for mobile-first buying.

In 2022, mobile users accounted for nearly three-quarters of Black Friday sales for Shopify merchants. If you’re not already optimized for mobile shopping, there’s no more time to wait.

5. Streamline the checkout process.

Few things will kill an eCommerce sale faster than a cumbersome checkout procedure, especially with impulse shoppers. Features such as one-click buying, and dynamic checkout buttons remove the barriers to closing the sale.

Your #1 Fulfillment Warehouse for Year-Round Success

Whether it’s seasonal fluctuations or general business growth, Medallion Fulfillment & Logistics can handle all the changing needs of your eCommerce business. Contact us today to learn more.

4 Tips from Your Fulfillment Company on Preparing for the eCommerce Holiday Season

Woman on a tablet looking at a black Friday eCommerce holiday season sale.

With the holiday season coming up fast, it’s time to make sure your eCommerce store is ready. If you’re expecting sales to skyrocket, you’ll need to have a way to process and fulfill orders as quickly as possible. This can help you build a loyal customer base all year round for steady sales. Our fulfillment company offers the following tips on preparing for the eCommerce holiday season.

Maintain Accurate Inventory

Running out of items can lead to a big drop in sales. Having customers think that you have a certain item in stock when it’s actually out of stock can also cause your store to lose business. Making sure your inventory counts are accurate is essential this holiday season.

Reduce Inventory Shrinkage

Sending items that are damaged to customers or misplacing items during this busy time of year can result in a lot of lost business for your company. Aim to reduce shrinkage as much as you can. Working with a fulfillment company can help ensure that customers receive items that are in good shape.

Make Room for Inventory

Do you have enough space to stock up on items before holiday shopping gets into full swing? Fulfillment companies can provide this space in a separate warehouse, so you keep plenty of inventory on hand and ready to ship.

Prompt Order Fulfillment

Having enough staff on hand during the holidays is important as sales increase. Fulfillment companies have the staffing needed to make sure orders are processed, picked, packed, and shipped as soon as possible. This helps prevent delays and boosts customer loyalty and satisfaction.

Looking for a dependable fulfillment company for this eCommerce holiday season and beyond? Contact Medallion Fulfillment and Logistics for more details about how our fulfillment team can help you out.