Bi-Coastal Fulfillment: Slash Shipping Times & Costs

Modern shoppers expect their online orders to arrive almost immediately, and they certainly do not want to pay extra for the privilege. As a business owner, trying to satisfy these steep demands can feel like a constant battle against rising carrier fees and logistical headaches. Shipping a package across the country eats into your profits and tests the patience of your buyers.

Optimizing your supply chain is the clear path forward. If you only operate out of a single warehouse, you are effectively handicapping your business. Shipping a package from New York to California forces you to pay the highest possible postage rates while guaranteeing a slow transit time.

By utilizing bi-coastal fulfillment centers—specifically by placing inventory in both Los Angeles and Boston—you can reach the vast majority of the United States within two days. This proven strategy protects your profit margins, eliminates your most expensive shipping zones, and provides the fast delivery speeds your customers crave.

The Consumer Expectation: Beating the “Amazon Effect”

Online retail has changed dramatically over the past decade. Shoppers have grown accustomed to the “Amazon Effect,” an industry-wide shift where two-day shipping is viewed as a standard baseline rather than a premium perk. If your checkout page shows a delivery window of five to seven business days, a significant portion of your potential buyers will abandon their carts and look elsewhere.

You need to provide rapid, reliable delivery to maintain a competitive advantage. However, absorbing the cost of expedited air shipping on every single order will quickly bankrupt a growing company. The secret to offering fast shipping without destroying your margins is placing your products physically closer to your end consumers.

Geography is Strategy: The Power of Los Angeles and Boston

Operating dual-hub facilities on both coasts is an innovative approach to nationwide logistics. When you utilize a fulfillment center in Los Angeles alongside another in Boston, your geographic footprint instantly covers the most densely populated regions of the country.

Instead of forcing a single warehouse to serve the entire nation, you divide and conquer. Your Boston facility handles orders from the East Coast, the Midwest, and the South. Your Los Angeles facility takes care of the West Coast, the Pacific Northwest, and the Southwest. This tailored setup allows you to deliver packages to almost any domestic address in just one to two transit days using standard ground shipping.

Automatic Order Routing Technology

You might wonder how your online store knows which warehouse should fulfill a specific order. The answer lies in automatic order routing.

When a customer completes a purchase on your website, our advanced software instantly analyzes their shipping address. The system calculates the distance from both the Los Angeles and Boston facilities, automatically routing the order to the location that offers the cheapest and fastest delivery. This efficient technology works entirely in the background, ensuring your business always secures the most cost-effective shipping method without any manual intervention on your part.

Operational Savings: Eliminating Zone 8 Shipping Rates

To understand how much money bi-coastal fulfillment can save you, you have to look at how major carriers calculate postage. Shipping costs are heavily influenced by shipping zones, which measure the distance a package travels from its origin to its destination.

Zones range from Zone 1 (local delivery) to Zone 8 (cross-country delivery). Zone 8 is the most expensive and the slowest tier. When you ship a product from a single warehouse in Boston to a customer in Los Angeles, you pay Zone 8 rates.

By utilizing bi-coastal fulfillment, you effectively eliminate Zone 8 shipments from your business model. Here are the core benefits of reducing your shipping zones:

  • Lower carrier fees: Shorter travel distances mean cheaper postage rates.
  • Reduced fuel surcharges: Ground transportation over a few hundred miles costs significantly less than cross-country hauling.
  • Less transit damage: Packages handled fewer times over shorter distances are less likely to arrive damaged.

Critical Logistics: When Every Minute Counts

While fast shipping is great for eCommerce apparel brands, it is absolutely essential for specialized industries. Some businesses cannot afford a single minute of downtime.

Consider the case of Jack’s airplane parts. When a commercial aircraft is grounded due to a mechanical failure, the airline loses thousands of dollars every hour. Jack’s business supplies critical replacement parts for these airplanes, and his clients require immediate, 24/7/365 on-call service.

By utilizing our bi-coastal fulfillment network, Jack ensures that vital machinery components are always stationed near major national airports. Whether a plane needs a part in New York or California, the dual-hub system allows Jack’s inventory to be dispatched instantly, day or night. This level of expert, responsive logistics keeps his clients flying and solidifies his reputation as a trusted industry leader.

Stop Overpaying for Cross-Country Shipping

Selling is what you know and love. Let the experts handle the complex logistics of getting your products to your buyers quickly and affordably.

Stop overpaying for cross-country shipping and start delighting your customers with faster delivery. Whether you’re shipping apparel or critical machinery parts, we have the footprint to help you achieve measurable growth. Get your free, no-obligation price quote today at Medallion Fulfillment and Logistics and see how much you can save by upgrading your supply chain.

Shipping Issues Expected for Summer 2023

Empty Delivery Truck

Over the last few years, the global supply chain has been an indirect victim of the pandemic. Widespread shutdowns caused unprecedented interruptions in both consumer purchasing and availability of goods and materials.

Are there any lingering effects from this historic event? Our fulfillment company staff shares industry expert predictions about what to expect this summer.

Freight Rates

  • During the pandemic, logistics costs rose sharply, which was one of the elements contributing to high inflation. Over the last year, ocean freight charges have declined, with some lanes back to pre-pandemic levels.
  • Falling rates are attributed largely to a drop in consumer spending, which had risen over the last two years as importers enjoyed increased sales.
  • Carrier alliances are in a period of flux, as seen with the pending split between Maersk and MSC. Some experts believe this may be the beginning of a rate war.
  • Despite these changes, experts caution that freight rates and shipping prices have not yet leveled off.

Shipping Demand and Inventory Volumes

  • Consumer spending remains low, with more money being spent on services rather than goods.
  • Job markets and wages continue to be strong. Whether this leads to growth in spending depends on consumer sentiment in the face of recent bank failures and rising interest rates.
  • Shipping demand is beginning to creep back up as inventory levels are depleted. Import volumes saw monthly increases during spring, and this trend is expected to continue into July.
  • Labor disputes involving Local 13 of the International Longshore & Warehouse Union (ILWU) may impact traffic at the Los Angeles and Long Beach ports.

Streamline Operations With Our Fulfillment Company

Experts recommend partnering with a fulfillment warehouse to mitigate the effects of demand fluctuations and changes in shipping rates. Contact Medallion Fulfillment & Logistics for a solution to fit your specific needs.

$0 to Decent: How to Jump Start Ecommerce Sales

How Your e-Commerce Store Can Effectively Compete with Amazon

Did you assume that sales would come rolling in once you set up your virtual storefront? People can’t just magically sense that you’re ready to sell them the product or service they’ve been looking for. You need a proactive strategy to drive traffic to your “door” and convert viewers to customers.

Your marketing plan doesn’t have to be complicated or expensive. Once you get people to your site, their activities will let you know if anything needs to be tweaked or revised. Here are some tested methods for driving traffic, moving from basic to more sophisticated.

Take Advantage of Free Networking Channels

• Spread the word about your business to all your contacts via email and social media accounts. Even if your friends and family don’t make a purchase, they can share a link with members of their network which can be just as valuable.

• Share a link to your store in online forums and communities where your target audience is likely to congregate. Offering discount codes will pique interest and help you track where the customers are coming from.

Create Paid Advertising Programs

• Online advertising is more cost-effective than you may think. Most channels charge per click only, and you can get started for as little as $10.

• Each platform has its own pros and cons. Do your research and choose ones that are likely to attract your target market.

Tap Into Existing Audiences

• There’s no need to reinvent the wheel. Develop synergy through strategic partnerships with companies that are non-competitive but have overlapping target bases.

• Reach out to bloggers who may be receptive to writing a review or news story highlighting your product or service. Another possibility is writing guest blogs to position yourself as an expert in your field.

The best marketing programs are fluid, not static. Using these methods will give you solid feedback you can use to evaluate and refine strategies.

Save Time and Money with Ecommerce Fulfillment Services

Put your time and energy where it belongs, in developing marketing plans and generating sales. Our ecommerce fulfillment services can handle all your needs from inventory management to order processing and shipping. Contact Medallion Fulfillment & Logistics to learn more about our services.

How the Changes to the United States Postal Service Affect Businesses

USPS has raised rates.

To decrease its staggering financial losses the U.S. Postal Service is considering closing up to about 250 processing facilities and eliminating about 28,000 jobs. The U.S. Postal Service lost $5.1 billion dollars in 2011. According to a U.S. Postal Service press release, mail volume decreased by 3 billion pieces in 2011, a 1.7 percent decrease from 2010. According to spokesman Dave Williams, the proposed changes will save the U.S. Postal Service $2.1 billion annually.

Ruth Goldway, chairman of the Postal Regulatory Commission, which has oversight but not total authority over the U.S. Postal Service, said “The Internet does have an impact on first-class mail, but that’s not the major cause of the deficit. People are still using mail. Packages are growing and mail can adjust to the niche environment.” Goldway believes the major reason for the losses isn’t the Internet; she stated “The Postal Service is overly burdened to prepay health care benefits and to pay for that at a high rate has really drained the Postal Service” (Source: Wauwatosa Patch).

Closing Processing Centers

Williams mentioned the closing of post offices in small town and eliminating Saturday delivery are being studied. Local businesses throughout the nation are concerned the closing of processing centers will affect their business. However, in Terre Haute, Indiana, one business owner stated he received some assurance from officials that businesses will still have a place to drop off mail for a discount, although the new place is not official. Businesses should check with their local Postal Service officials.

Proposed Service Standard Changes for Package Services

The Postal Service reports it doesn’t have any plans to change service standard business rules for Package Services due to network rationalization. However, changes will be made in the service standards applying to specific three-digit to three-digit ZIP Code origin-destination pairs based on the reconfiguration of the network as well as changes to the labeling lists which implement the current service standard business rules. Relatively minor service standard business rule changes for Package Services unrelated to network rationalization are being proposed for mail addressed to non-contiguous U.S. destinations. No service changes associated with the request will be implemented before May 15, 2012 (Source: United States Postal Service).

Beginning January 22, 2012 the cost of mailing services are expected, on average, to increase by 2.1 percent and shipping services are projected to increase, on average, 4.6 percent. Price changes affect the full range of Postal products:

Mailing products include:

  • First-Class Mail Letters, Flats, Postcards and Parcels
  • First-Class International Mail
  • First-Class Mail Presort Letters
  • Standard Mail
  • Package Services
  • Extra Services

Shipping products include:

  • Priority Mail
  • Priority International
  • Global Express Guaranteed
  • Express Mail
  • Parcel Select
  • Express Mail International

FedEx and UPS will increase prices for expedited and ground shipments on January 2, 2012.

First-Class Mail

The USPS plans to end overnight delivery for first-class mail. The USPS has stated letters and many bills and bill payments will have a two to three day standard service. This could affect businesses requiring prompt billing which rely on the Postal Service instead of the Internet.

Williams mentioned beginning in spring the USPS plans on changing the geographic reach of its two-day standard from a 12-hour drive from a letter’s place of origin to approximately four hours, thus the Postal Service will guarantee delivery in two days or less within a four-hour window. Anything beyond that has a guarantee of three days or less. Only commercial bulk mailers might be able to have first-class mail delivered the next day; if they’re able to get it properly bundled to the Post Office early in the morning.

Beginning January 22, first-class mail will increase by one cent to 45 cents and post cards will cost 32 cents to send instead of the current 29 cents. The good news is mail weighing up to 1.9 ounces (as apposed to only one ounce) can be sent first-class mail, allowing businesses to place additional inserts in their packages at no additional cost.

It’s not certain all the proposed changes will be enacted or enacted without modifications. Due to pressure from Congress the Postal Service has delayed the changes until the middle of May. If the changes are enacted, some businesses using the services of USPS, including fulfillment centers, may have to make adjustments due to longer mail processing times and the possibility of the elimination of Saturday deliveries. Some experts claim the changes made by the Postal Service will likely just make slow delivery a little slower. We shall see.

UPS and FEDEX Changes Are the Most Important in Over 15 Years

How to Motivate Your Sales Staff

Within the last couple of months, FedEx and then UPS announced some changes to their pricing structures. Although they tried to keep the news under the radar, industry analysts and consultants were quick to pick up the ball and run with it. It’s understandable that these shipping titans would downplay the announcements, considering the fact that this could be the most significant and dramatic cost increase to come out in the last 15 years.

In the past, both companies have applied a dimensional (DIM) charge to packages larger than three cubic feet. Beginning on December 29 of this year for UPS and January 1, 2015 for FedEx, the DIM factor will be applied to all packages regardless of size. (The policy is already standard for FedEx Express and UPS Air.) If you’re an e-commerce retailer or do any type of shipping, these next few months will be crucial for understanding the changes and developing a strategy to mitigate the increases.

How Dimensional Pricing Works

Traditionally, shipping charges have been based on the actual weight of most standard-sized parcels. DIM pricing uses a formula that incorporates the size and bulk of the item being shipped to arrive at its dimensional “weight”. This is done by calculating the volume of the shipping container and applying a DIM divisor, which is currently 166 for both UPS and FedEx. (Other carriers may use a different number.)

For example: a cubic-foot container would yield a DIM weight of 11 pounds (12″ H x 12″ L x 12″ W = 1,728 divided by 166). If the item you’re shipping has an actual weight of 11 pounds, you’re in luck. However, if it’s six pounds you’ll end up paying nearly double the old charge. The change will have the biggest negative impact on companies that ship light but bulky products.

What the Changes Mean for the Carriers

It’s estimated that these price changes will affect approximately one-third of all ground shipments, although that number will be diminished somewhat since companies have several months to prepare and modify their shipping methods. They will certainly result in several millions of dollars in revenue increases for both companies with little to no corresponding increase in capital investment.

The e-commerce boom is a major driving force behind the new policies. It’s caused a significant increase in business-to-consumer shipments, which are less desirable because they’re lighter and require individual stops to deliver single packages. On the other hand, business-to-business shipments provide greater revenues per stop because the packages are heavier and involve larger quantities.

What the Changes Mean for You

The most immediate concern is formulating a plan to adjust your own shipping policies to avoid a significant financial burden. Depending on your volume of shipping and size of your products, increases could be anywhere from five to 25 percent. If you offer flat-rate or free shipping to your customers, you’ll need to rethink that strategy or figure out another way to absorb the costs.

Fortunately, UPS and FedEx made the announcements earlier than usual to give companies ample opportunity to prepare. Here are some tips to get you started.

  • Keep a variety of container sizes on hand so your employees can use the correct one.
  • Train all employees to calculate dimensional weight and pack items as densely as possible. Beware of expensive automated systems that claim to perform the calculations for you. It’s easy enough to do it manually.
  • New pricing won’t be in effect for the holiday season, but since it’s the busiest shipping time it’s a good opportunity to calculate projected DIM charges for a comparison.
  • Meet with your carriers to determine potential cost increases up front. Don’t be afraid to negotiate a change in contract terms. The greater your shipping volume, the more leverage you have.
  • Shop around. Smaller regional carriers may offer more pricing flexibility.

With some planning and creative thinking, you can accommodate these changes with a minimum of disruption to your operations. Start now and take advantage of the window of time before they go into effect.

As always Medallion is here to help when you outsource your warehousing and shipping to us you take advantage of our special negotiated low shipping rates helping to squeeze more profit from each dollar you sell.