Are you ready for Black Friday? It may be just the kick-off of the holiday shopping season, but a successful jump start can position your eCommerce business for a profitable finish to the retail year. Our fulfillment warehouse experts offer five helpful tips to drive shoppers to your virtual storefront.
1. Leverage social media for Black Friday & Cyber Monday Deals.
When customers are already online, it’s easier to draw them to your digital store. Use your social media channels to promote new merchandise and spread the word about sales and other promotions. Incorporate eye-catching visuals and interactive opportunities, such as post-sharing and hashtag campaigns, to keep visitors engaged.
2. Offer free shipping.
You may already be offering free shipping based on specific purchasing levels, but the holidays are the time to open this perk up to all sales. Studies show that free shipping triggers a purchase for nearly three-quarters of Black Friday and Cyber Monday shoppers.
3. Conduct flash sales.
Fear of missing out, popularly known as FOMO, is a powerful psychological factor. Create a sense of urgency by running flash sales that expire after a limited time period. Research has found that flash sales are a great way to increase email click-through rates and boost transaction rates.
4. Create bundles.
Even with the convenience of online shopping, people are always looking to save time. Make gift shopping easier by creating bundles that allow customers to clear several spots on their gift list in one place.
5. Curate a gift guide.
Wading through the digital marketplace can be overwhelming. Put together a gift guide featuring selected products that meet parameters such as interests, budgets and features.
Navigate the Holiday Season with Our Fulfillment Warehouse
Medallion Fulfillment & Logistics offers warehousing, shipping, customer service and other programs that are scalable to seasonal fluctuations and company growth. Contact us today to learn more.
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