The online marketplace gets more crowded every day. How do you make your products stand out above the competition? Our fulfillment warehouse staff shares some easy-to-implement SEO tips that will do the job.
1. Use Keywords
This is an oldie but goodie because it really works. Incorporate keywords that people are likely to use when searching for your products.
2. Include SEO with Images
Using keywords in text is only part of the process. They should also be included in names, titles and “alt” text of image files.
3. Optimize Your Site for Mobile Use
People on the go frequently use phones and tablets to do their online shopping. You’re losing opportunities if customers can’t access your site on mobile devices.
4. Add Customer Reviews
Studies show that as much as 75 percent of online purchases are influenced by recommendations. Encourage customers to post reviews and add them to the appropriate product pages.
5. Leverage Social Media
Social media platforms provide modern-day community centers for exchange of ideas. These outlets are great places to build your brand, create awareness and connect with customers. Facebook, Twitter, Instagram and Pinterest are the big four, but TikTok and Snapchat will help widen your reach.
6. Use Google Ads
The power of Google Ads is a wonderful resource for your marketing plan. Combine Google Ads on search engine result pages with skillful keyword use to maximize results.
7. Monitor Analytics
Don’t just cross your fingers and hope for the best. Monitor website traffic and other analytics, making adjustments to your plan as needed.
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Are you prepared to handle increased sales from your SEO campaign? Medallion Fulfillment & Logistics offers a full range of services that can be tailored to meet your specific needs. Contact us to learn more.