So you’ve optimized your website content and you regularly engage with followers on Facebook and Twitter. If that’s the extent of your social media campaign, you’re ignoring a dynamic platform that can be a valuable tool in your online arsenal.
Instagram is more than just a place to post pictures of artfully arranged food. With approximately 800 million active monthly users, Instagram provides a great platform for you to connect with prospective customers.
Among the top 100 brands worldwide, 90 percent have an Instagram account, yet the business world has barely scratched the surface of the platform’s potential. Follow these tips from Instagram marketing experts to get orders flowing through your fulfillment warehouse.
Follow the Leader
Why spend time trying to reinvent the wheel? Large companies such as eBay and Amazon have the time and resources to research the impact of hashtags, relationship between text and image and other elements that make up effective Instagram posts. Study their accounts carefully and apply their methods.
Tell an Intriguing “Story”
Instagram Stories is a feature that lets you post a set of videos and still images in a slideshow format. Each Story stays online for a period of 24 hours, making it a perfect vehicle to tease promotions, new items and any other information you want to highlight.
Team Up with Influencers
Influence is a valuable commodity in marketing, and Instagram Influencers can help you exponentially expand your reach. Influencers are Instagram users who have established a reputation of expertise and trustworthiness in a particular area or niche.
Not sure where to start? Tomoson is a digital marketing platform with a searchable database of more than 50,000 Influencers that can be filtered by demographics, total reach and other criteria.
Walk in Your Customers’ Shoes
As with any social media marketing, an Instagram campaign requires careful planning and curation to achieve the desired results. When posting content to your Instagram feed, take a step back and view it as a customer would. Are the images and text projecting the image you want to cultivate?
Think Quality, not Quantity
Instagram marketing isn’t just a numbers game. You want to develop a base of followers who are truly interested in your brand and what you have to say. Instead of putting your Instagram feed on autopilot; focus on ways to connect with quality followers:
• Look for users via hashtags that correlate with your business and follow them first.
• Downplay blatant self-promotion in favor of engagement-based content, such as asking users to share photos based on a certain theme and marked with a hashtag.
• Create an emotional connection through posts about volunteer work or other personal passions.
Fulfillment Warehouse Services for Your Unique Success “Story”
Follow through on your Instagram campaign with impeccable customer service. Let our scalable fulfillment warehouse services provide a seamless customer experience, from ordering through delivery.