Tag: eCommerce Tips

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5 Tips on How to Create Engaging Product Descriptions That Sell

Image of someone shopping on their phone.

When you’re looking for ways to increase business, focusing on product descriptions can pay off. It’s not enough to simply list the product name and its features. These descriptions should entice customers to learn more about your products and make a purchase. Combining effective product descriptions with other business-boosting steps, such as partnering with a fulfillment warehouse for faster processing and shipping, can help your online store thrive.

Zoom in On Your Targeted Audience

General product descriptions might seem like a good way to reach a wider audience. However, these generic descriptions aren’t likely to appeal to many buyers overall. Focus on your target audience for each product description instead. Doing this gives you a much higher chance of appealing to prospective buyers.

Go Big on Benefits

Customers want to know why they should buy your products or how your products might help them. Rather than including a list of technical features, focus on the benefits your products provide. These benefits can persuade customers to find out more about your products and consider purchasing them.

Don’t Skimp on Details

Descriptions that use general phrases to describe products aren’t doing much to grab customers’ attention. Include specific details about your products to help customers learn more about them.

Share Glowing Reviews

Including reviews in your product descriptions can show other customers how popular your products are. Share images or quotes from reviews in your descriptions.

Format Product Descriptions with Care

Good product descriptions don’t just involve using the right words. The way these descriptions are formatted can also make them more or less effective. Create product descriptions that are easy to read. Use bullet points, white space, high-quality images, and larger font sizes.

Looking for the right fulfillment warehouse to partner with? Contact Medallion Fulfillment and Logistics for more information.

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Store Branding Tips for eCommerce Owners

Hand Turning Word and Letter Blocks to Spell Out Brand.

Do you think branding is just for the big guys? No matter what the size of your eCommerce business, branding is the crucial element that will set you apart from your competitors. Our fulfillment warehouse staff shares some expert tips on the best ways to make branding work for you.

1. Be unique.

It can be tempting to “borrow” from companies who have been successful with branding, but that defeats the whole purpose. By all means, study and learn from branding giants such as Apple, Nike and Amazon, but focus on finding and promoting what makes your business special.

2. Create a memorable logo.

As soon as you see their iconic “swoosh,” you immediately think of Nike. A strong, visually striking logo communicates your story in a way that’s instantly recognizable.

3. Keep your branding consistent.

Remember the uproar when Coca-Cola changed their signature soft drink formula that had been in use for nearly a century? Consumers value reliability so they know what they’re getting for their money. Make sure your branding is consistent in all facets of your business.

4. Have a visible social media presence.

Gone are the days when consumers would simply open the Yellow Pages to find what they’re looking for. Today’s shoppers can see pictures of products, compare pricing and read reviews. When your company has a strong presence across social media channels, it raises your profile and projects a professional image.

5. Provide superior customer service.

Technology may rule, but no one likes getting stuck in an endless voice mail loop. Combine robust self-service options with responsive and efficient customer service.

Choose a Fulfillment Warehouse that Fits Your Brand

Medallion Fulfillment & Logistics offers flexible programs that mesh with your branding and grow along with your business. Contact us today to learn more.

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How Can I Use AI for My Ecommerce Store?

An Illustration of Two People Using Electronics around an AI Bot.

The use of artificial intelligence (AI) has been making headlines in recent months. While you might think it’s meant more for computer experts, any kind of business can use AI. In fact, combining AI usage with other services, such as a fulfillment warehouse, can help businesses exceed customer expectations. From email automation to chatbots, learn more about how AI can help your online business succeed.

Virtual Personal Assistants and Chatbots

AI tools can offer a convenient way for customers to get assistance while visiting your online store. Chatbots have been in use for many years. This tool can answer questions or give other information while interacting with customers. Virtual personal assistants provide a more sophisticated way for customers to get help while doing business with your online store. These AI tools help ensure that customers can get assistance around the clock if needed.

Personalized Communication

Chatbots and virtual personal assistants aren’t the only AI tools you can use to personalize customers’ experience with your business. You can use AI to create personalized automated emails for your customers. Personalization tools can also recommend products to customers based on past shopping experience and other factors. These kinds of tools can help customers feel more welcome in your online store.

Advanced Search Options

AI technology allows online store owners to offer highly personalized search results to customers. These tools pull up search results that are more relevant for customers based on their interests. Providing personalized search results with AI technology can encourage customers to keep coming back to your online store for repeat business.

Looking for the most dependable fulfillment warehouse to give your online store a boost? Contact Medallion Fulfillment and Logistics to learn more about how our services can help your business improve customer satisfaction.

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Can and Should Your Store Move to Free Shipping? What to Consider

Free Shipping Infographic

To offer free shipping or not to offer free shipping. That may not have been a concern in Shakespeare’s time, but today it’s an issue that all eCommerce companies have to consider. Our fulfillment company experts share some tips for making it work for your business.

1. Not everything has to ship for free.

Some products are just too heavy or too bulky to make free shipping a reasonable perk, and consumers understand this. Do a careful evaluation of your product lines and determine if any of them fall under this category.

2. Protect your margins.

How do you make money? Do you sell primarily high-ticket items, or do you earn on low-margin items with a high volume of repeat customers? The answer to this question will help guide you.

3. Leverage free shipping to boost customer loyalty.

Here are some successful methods that companies have used to link free shipping to other programs:

  • Provide free shipping on subscriptions, where products auto-ship at regular intervals.
  • Create a program that rewards loyal customers with free shipping. You could also take a page from Amazon and charge a nominal fee for a customer membership.
  • Offering free shipping on returns can tip the scales for shoppers who are buying items such as clothing and footwear.

4. Conduct testing.

Nothing has to be set in stone. Review your average orders and shipping costs, then check out what your competition is doing. Choose free shipping options that make the most sense for you and test them out to see which one(s) generate the best response.

A Fulfillment Company That Makes Shipping a Breeze

Medallion Fulfillment & Logistics has favorable relationships with UPS, FedEx and most common carriers. Contact us to learn how our full selection of services can be a valuable solution for your eCommerce company.

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Starting Your Own Online eCommerce Business Part 2

Worker Taking inventory of a eCommerce Warehouse.

So you’re ready to start your own online eCommerce business? Don’t make the mistake of thinking you can just set up a website, choose a fulfillment company and go.

In many important ways, an online business is just like a brick-and-mortar business. Here are some major considerations that should be on your start-up checklist.

1. Determine your overall business concept.

“Selling products” may be your ultimate goal, but it’s not a viable business concept. With all the competition you’ll be facing, you need to figure out where you can offer something different. Having a solid business concept will also provide focus for easier decision-making.

2. Create a business plan.

Once you have a concept, you can start planning how you will achieve it. Think of a business plan as a blueprint for the structure of your business. Include elements such as:

3. Choose a business structure.

Limited liability company (LLC), limited liability partnership (LLP), sole proprietorship or corporation? Each one has different specific implications for your personal assets, tax liabilities and company operations. If you’re not sure, seek professional advice.

4. Obtain the necessary licenses.

  • Research your business name to make sure it’s not the same as another registered business in your county or state. Also, decide whether you’ll be using a DBA, or “doing business as.”
  • Register your company with the appropriate business agency in your state. Once that’s done, you can apply to the IRS for an employer identification number (EIN).

A Fulfillment Company That Works for You

With all the business hats you have to wear, wouldn’t it be great to turn order fulfillment over to an experienced source? Family-owned Medallion Fulfillment & Logistics has been successfully providing fulfillment company services for decades. Contact us to learn more.