Have you added inbound marketing to your eCommerce bag of tricks? Our fulfillment company experts explain why this relatively new concept should be an integral part of your business plan.
What Is Inbound Marketing?
- Traditional outbound marketing tools such as TV and radio ads, cold calls, and direct mail use a scattershot approach in the hopes that their message will randomly land with motivated buyers.
- On the other hand, inbound marketing utilizes Facebook, X, YouTube, and other digital platforms to distribute their message. This enables the use of search engine optimization (SEO) to target and pre-qualify shoppers and direct them to your site.
Crafting a Successful Marketing Plan
1. Create informative and compelling white papers, blogs, video clips, and other content to post on your website.
2. Strategically implement SEO to boost your rankings within the top search engines.
3. Distribute your content via Instagram, TikTok, LinkedIn, and other social media channels.
Benefits of Inbound Marketing
• With no charge to use many of the social media platforms, inbound marketing is extremely cost-effective. Results of a HubSpot survey indicate an average cost of $134 for an inbound lead versus $332 for an outbound lead.
• Outbound marketing uses an intrusive approach to “push” its message, which can often be counterproductive as consumers choose to ignore it. Inbound marketing targets interested buyers who are receptive to the message.
• Inbound marketing allows consumers themselves to control distribution of your message. When they share one of your posts or links, they implicitly add their stamp of approval, creating a level of trust.
More Than Just a Fulfillment Company
Getting your product from Point A to Point B isn’t all we do. We offer a number of value-added services, from advertising and media resources to website design and hosting. Contact us to learn more.