Tips for Writing Blog Posts that People Will Actually Read

If a blog post lands online and no one is there to read it, does it really make any noise? There are more than 152 million blogs on the Internet, and with the number growing by one every half-second.

The good news is that the sheer number of blogs shows that people are regularly reading them. Use these tips to create valuable blog posts that keep viewers coming back for more.

1. Start with a Compelling Premise

Just as a beautiful flower grows from a tiny seed, a great blog post begins with a small but powerful idea. People sometimes make the mistake of starting with the points they want to make and then looking for a theme to hang them on. Come up with a timely and relevant idea and your content will flow organically.

2. Know Your Audience

When you try to be all things to all people, your message ends up so vague and watered-down that it doesn’t appeal to anyone. If you don’t already have a buyer persona, create one and use it as the target for your writing.

3. Make It Readable

Readability involves more than just language, words and tone. With only 10 to 20 seconds to grab a viewer’s attention before they leave your site, be sure to make your post as visually appealing as possible.

• Break up large chunks of text into smaller bite-size pieces of no more than five lines. Forget what your English teacher told you: One-sentence paragraphs are no longer frowned upon.

• Include short but punchy subheadings that convey your message at a glance.

• Use bullet points, boldface and other formatting that make the post “skimmable.”

4. Add Graphic Interest

Did you know that 65 percent of the people who visit your website are visual learners? That’s one of the reasons why infographics and videos are such powerful formats. Pictures, GIF’s, videos and other graphic content make your message more powerful and increase the shareability factor for a greater reach.

5. Craft an Attention-Grabbing Headline

First impressions always count. No matter how vibrant, topical and thoughtful your content is, no one will read it without a catchy headline to draw them in.

6. Proofread and Proofread Again

Would you have confidence in a person who showed up for a business meeting with soiled clothes, greasy hair and grimy fingernails? Readers will have the same reaction if your blog post is riddled with misspellings, poor grammar and inaccurate facts.

A California Fulfillment Warehouse for All Your Inventory Management Needs

Why invest time, money and labor into building and maintaining your own fulfillment warehouse? Contact Medallion Fulfillment & Logistics to learn more about our fulfillment warehouse services that are scalable to accommodate your specific needs.

How Fulfillment Service Impacts Customer Satisfaction

“If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That’s the “halo effect.” Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.” – Daniel Kahneman

When you work with a fulfillment partner, it is easy to oversimplify their involvement. True, a fulfillment house picks and ships orders. How could that hurt customer satisfaction?

Final Hands

Simply put, they are the last hands to touch your products and they are responsible for delivering the final product to your customers. To see where you stand, ask yourself a few questions:

• When your customer receives an order, how does it look?

• What packaging materials are used?

• How quickly does it arrive?

• How is the tracking information transmitted?

• How are returns handled?

If you have not audited the results in a while, it may be time to check your fulfillment results. Check our Guide for Fine Tuning Fulfillment for more tips and remember: A great fulfillment provider increases customer satisfaction, while a poor provider can actually damage satisfaction.

Case Study

One of our clients moved from a different 3PL because of customer dissatisfaction. The business started receiving complaints that orders were arriving in junky old boxes with newspaper used as packaging. Many orders were incorrectly shipped, leading to reshipments and delays.

If customers had not reported these issues, our client would not have known the impression their former 3PL was leaving on the customers. You have spent time and money making a good impression on customers. The last thing you need is a lousy box or a packing error to erode your credibility.

Errors Undermine Credibility

Mistakes not only cost money and time, but they damage customer trust. Medallion and Sprocket Express have a 99.9%+ accuracy rate and exceptional customer service personnel. In the case study above, errors and complaints stopped after the business switched to Sprocket Express for fulfillment for East Coast servicing. Customers almost never received incorrect items again, and the clean uniform packaging made a great impression on the recipients. The client added a packing tape printed with their logo, for a complete branded solution.

Speedy Delivery

When we first opened, our CEO used to joke that someday customers would hit the “buy” button and then check the mailbox. Ironically, we’ve nearly reached that point!

With Amazon leading the charge, customers continually have a higher expectation of speed (and shipping cost). To answer the call, most 3PLs expect to provide same day delivery within the next 5 years. And 40% say they anticipate 2 hour shipping by 2028. Interestingly, when Amazon offered 1- and 2-hour delivery in select markets, many customers preferred the free 2-day shipping instead. Speed is not everything, but shipping value is essential. The best shipping strategies offer a few options with a range of costs.

Knowledge is Satisfying

Immediately after placing an order, most website systems generate an order confirmation email. The more transparency a business provides during the order process, the more confident a customer can feel when interacting with the company. Therefore, as soon as an order is released to a carrier for shipment the tracking information should be communicated in real-time.

Both Sprocket Express and Medallion Fulfillment & Logistics sends automatic tracking information to your customer. And we can brand the email with your company information for a consistent image. We ship the same day and we also offer rush and special services.

We Are Here When You Need Help

These are just some of the ways that your fulfillment service partner can affect customer satisfaction. We strongly encourage you to call references when choosing a fulfillment provider and ask some of these questions. Your choice will be representing your business in public view, so it’s no easy decision.

Whichever partner you choose, we invite you to connect with us to share challenges and ideas via email or social media. To learn more about our services and our low industry pricing, see “What We Do”, or get a quote today.