Ecommerce Management Resolutions for 2023 – Are You On Track?

businessman looking at hand drawn business concept sketch

For 2023 you made a resolution to lose weight, read more and eat your vegetables. Have you given any thought to New Year’s resolutions that you made for your Ecommerce business? With May upon us, it is time to review what you resolved to do with your business now to see that you are on track to meet your goals.

Our fulfillment warehouse team is here to offer some helpful suggestions to help you stay on track or catch up.

1. Step up your customer service.

If December is a month of sales, January is a month of returns. People are taking stock of their gifts, sorting out which ones to keep and which ones to send back.

While no business enjoys dealing with returns, how you handle them will greatly affect how customers perceive you. Gracious and professional customer service will leave people with a favorable impression. In many cases, you may even manage to turn those refunds into sales.

If you did not review your return policy and customer service, now is a good time for a checkup.

2. Get creative with marketing techniques.

Post-holidays, customers go into January with a shopping hangover, leaving sales as cold as the temperatures. Dig deep into your marketing bag of tricks for creative ways to generate sales. There is still time to do some constructive promotion planning this month to assure you meet your sales goals.

Consider these possibilities:

• Review abandoned shopping carts from the last few months and send emails to gently prompt customers to complete the sale.

• Encourage shoppers to redeem gift cards at your online storefront.

• Make judicious use of discounts and coupons. For example, make them contingent on a minimum purchase to drive multiple sales.

3. Analyze your inventory.

After the controlled chaos of the holiday season, inventory numbers may be off. Now is the time to reconcile quantities on hand and current pricing to avoid disappointed customers.

Did you turn up some products that didn’t move as well as expected? Run a sale to help clear out those items and make room for new products.

If you skipped this review earlier in the year, now is a good time to take stock of your inventory and do clearance sales or routine reorders.

Team Up with Our Fulfillment Warehouse

Inventory reporting and quality customer service are just two of the benefits provided by partnering with Medallion Fulfillment & Logistics. Contact us today for more information.

Five Important Trends to Embrace for 2023

Five Important Trends to Embrace for 2023

Greek philosopher Heraclitus famously said, “Change is the only constant in life.” Thousands of years later, his words still apply. So what changes are in store for eCommerce in 2023? Keep your finger on the pulse by adopting these trends identified by our fulfillment warehouse staff.

1. Sustainability becomes a greater factor in purchasing decisions.

As consumers become more aware of environmental concerns, a recent study shows that four out of five shoppers consider sustainability when choosing brands to support. Major player such as Amazon and Apple have made public commitments to become carbon-neutral by a specific deadline.

2. Voice assistants “handle” an increasing share of consumer purchasing.

As of 2022, more than one-third of consumers use Alexa, Siri and other voice assistants on a daily basis. Savvy eCommerce retailers are incorporating voice-enabled technology to make the shopping experience more intuitive and hands-free.

3. Direct-to-consumer grows in popularity.

The pandemic caused unprecedented changes in how companies do business. In one development, retailers discovered that direct-to-consumer (DTC) selling models are more efficient and profitable. DTC selling also allows for more interaction with consumers, which in turn builds loyalty.

4. TikTok continues to be a dominant force in social media.

Over the last few years, video hosting site TikTok has exploded in popularity, becoming the most downloaded app worldwide. eCommerce retailers are finding that TikTok is a great platform for advertising and brand content.

5. Online shopping goes live.

Think of it as a virtual Home Shopping Network. Many eCommerce retailers are holding live streaming events featuring their products. This strategy strengthens the connection with customers, letting them ask questions and make purchases in real time.

Grow Your eCommerce Business with Our Fulfillment Warehouse

Contact Medallion Fulfillment & Logistics to learn how our services give you more time to grow your sales.

ECommerce Growth Projections for 2023 to 2026 – What’s in Store

Image of a graph trending up sitting on a hand.

As you adjust your business goals for the new year, knowing what to expect can help. The Global eCommerce Sales Growth Report through 2026 shows promising trends for online businesses. Keep the following news in mind when writing your goals for 2023.

Increased Online Sales

Experts are expecting online sales to increase every year from now until 2026. For 2023, global eCommerce sales are projected to hit $6.3 trillion. Sales are expected to increase to $6.9 trillion in 2024, $7.5 trillion in 2025, and $8.1 trillion in 2026.

The increase of nearly $2 trillion over the next few years is a result of more and more people turning to online stores rather than brick-and-mortar businesses.

Traditional Retail Sales vs. eCommerce Retail Sales

Online retail sales are continuing to take up a larger share of all retail sales on a global scale. As of 2022, online sales accounted for 19.7 percent of retail sales. This is expected to increase to 24 percent by 2026.

With online sales making up nearly a quarter of all sales within a few years, it’s important for eCommerce business owners to make sure they’re prepared.

Boosting Your Online Business

The latest projections for global eCommerce sales mean that it’s time to make adjustments to your own business. This can help you take advantage of the increase in online purchases in order to help your company grow.

With more consumers being comfortable shopping on mobile devices, make sure your online store has processes in place to provide secure transactions. Partnering with a fulfillment warehouse might also be a smart move to make, since this ensures that customers are able to get their orders on time.

Get With Our Fulfillment Experts Today

If you’re looking for a dependable fulfillment warehouse to partner with your business, contact Medallion Fulfillment and Logistics.

Five Tips for Planning Your eCommerce Promotions for 2023

Man in a warehouse smiling by boxes ready to ship out.

Now is the ideal time to start planning your business goals for 2023. Whether you’re interested in improving your online store’s performance by partnering with a fulfillment warehouse or looking for ways to boost business, the following tips can help you plan your eCommerce promotions for this year.

Customer Loyalty

Focusing on customer loyalty helps ensure repeat business for your eCommerce store. Loyal customers can also bring more business to your store by telling others about what you have to offer. Consider starting a rewards program, sending out newsletters, or taking other steps to encourage customer loyalty.

Specific Incentives

Come up with specific incentives for your customers based on their shopping habits and interests. Using customer analytics can help you discover this information. Offering incentives targeted toward your customer base can help you improve your chance of running successful promotions in the new year.

Engagement

Staying engaged with customers through social media and email can help you spread the word about upcoming promotions for 2023. Set up email and social media campaigns that focus on letting customers know about promotions ahead of time and reminding them just before they start.

Cross-Selling

Offering two or more items at a discount or promotional rate can encourage customers to purchase from your store more often. Cross-selling can also help your customers learn more about different kinds of items your online store offers.

Micro-targeting

Customizing promotions for smaller groups of customers, also known as micro-targeting, can help boost business for your online store. Examining data about your customers can help you determine which groups to target and what kinds of promotions to offer.

Your #1 Solution for East and West Coast Fulfillment Services

The shopping holiday crunch may be over, but your need for effective fulfillment services doesn’t end. Medallion’s comprehensive programs are specifically designed to accommodate the ebbs and flows of your particular company.

Consider our robust Amazon replenishment warehousing services meet Amazon’s standards at a more cost-effective price.

If you’re looking for a fulfillment warehouse that offers reliable service, please contact Medallion Enterprises. We also offer a wide selection of services to help your online business grow.

Christmas and New Year’s Hours

Holiday table setting

The holidays are here! We wanted to take a moment to say thank you for your business and to share with you our holiday hours for Christmas and New Year’s.

Medallion and Sprocket Express’ 2022-2023 December and January Closures

Our holiday season hours are as follows:

Christmas: Closed Monday December 26th

New Year’s Eve: Monday January 2nd

Thank you again for allowing us to be your warehouse and fulfillment partner.