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The Calm Before the Climb: Why February is the Month to Stress-Test Your Supply Chain

Planning for Seasonal Activity is Key for the Spring

If you feel like you’ve just finally caught your breath after the Q4 holiday madness and the January return cycle, you aren’t alone. For many e-commerce brands and retailers, February feels like a hard-earned plateau. But as we near into the second week of February, that “quiet” is a bit deceptive.

In the logistics world, February is the “sweet spot.” It’s the eye of the storm. Behind the scenes, consumer behavior is already shifting. People are looking toward spring breaks, warmer weather, Valentine’s Day, and the start of the outdoor season.

If you wait until the orders start spiking in March or April to look at your processes, you’re already behind. At Medallion Fulfillment & Logistics, we’ve seen it time and again: success in Q1 isn’t won in March—it’s engineered right now.

Here is how to stress-test your supply chain this month to ensure you don’t just survive the Q2 surge, but actually thrive through it.

  1. The Marketing-Logistics “Handshake”

As a Marketing Director, you know better than anyone that a brilliant campaign is only as good as the customer’s unboxing experience. You can spend thousands on customer acquisition, but if the product arrives late—or worse, not at all—that customer is gone for good.

February is the time for the “Great Alignment.” Often, the marketing department is running a mile a minute planning “Spring Fling” promos, while the operations team is just trying to keep the shelves organized.

The Stress Test: Sit down with your fulfillment partner (that’s us!) and walk through your promotional calendar for planning for April, May, and June.

Flash Sales: Are you planning a 24-hour “blowout”? We need to staff up for that 48-hour window following the launch.

New Product Launches: Are there kits or bundles involved? These require different picking logic and potentially extra assembly time.

Expectation Management: When marketing and logistics talk, you can set realistic shipping expectations on your website before the customer hits “buy.”

  1. Inventory Hygiene: Clearing the “Zombie” Stock

Inventory isn’t just products on a shelf; it’s capital tied up in a physical form. During the Q2 surge, warehouse “real estate” becomes incredibly valuable. You want your high-velocity spring items in the most accessible “pick zones,” not tucked away behind boxes of leftover winter gear.

The Stress Test: Perform an inventory “Velocity Audit.”

Look for the “Zombies”—the SKUs that haven’t moved in 60 to 90 days. They are eating your margins in storage fees and physically slowing down the fulfillment of your winners.

The March Solution: Run a “End of Season” clearance in mid-March. Liquidate the laggards to make room for the Q2 heroes. This injects cash back into your business right when you need it for spring ad spend.

  1. The “Fragile” Link: Supplier and Inbound Health

Even if your warehouse is running like a Swiss watch, you’re still at the mercy of your upstream suppliers. We’ve all seen how a single port delay or a raw material shortage can derail an entire season.

The Stress Test: Don’t just check your current stock; check your inbound pipeline.

Buffer Stock: If you’re expecting a 20% jump in sales for Q2, do you have a 30% buffer?

Diversification: If all your eggs are in one supplier’s basket, March is the time to identify a “Plan B.”

Communication: Reach out to your manufacturers now. Ask them about their lead times. If they are seeing delays, you can adjust your marketing spend in March to avoid promoting items that won’t arrive until June.

  1. Digital Infrastructure: Is Your Tech Stack Talking?

In a low-volume month, a manual error—like an order not syncing or a tracking number failing to upload—is a minor nuisance. In a high-volume Q2 surge, that same error can snowball into hundreds of customer service tickets.

The Stress Test: Review your tech integrations.

At Medallion, we use sophisticated Warehouse Management Systems (WMS) that talk to your Shopify, Amazon, or BigCommerce stores. But “set it and forget it” is a dangerous mantra.

Data Sync Check: Are your inventory levels matching up across all platforms?

Shipping Rules: Have you updated your shipping carriers or methods for the new season?

Automated Emails: Are your “Order Shipped” notifications providing the right tracking links? Small digital tweaks in March prevent massive headaches in May.

  1. The Human Element: Customer Experience is the New Marketing

In the age of instant gratification, shipping is no longer a back-end cost; it’s a front-facing marketing feature. People don’t just buy a product; they buy the confidence that it will arrive in time for their vacation or their Mother’s Day brunch.

The Stress Test: Evaluate your packaging and “unboxing” experience.

Sustainability: Spring is a great time to pivot to more eco-friendly packaging. Does your current dunnage reflect your brand values?

The “Wow” Factor: Can you include a simple spring-themed pack-in or a discount code for their next Q3 purchase?

Final Thoughts: Don’t Wait for the Heat

The Q2 surge is coming. The brands that win are the ones that use the quiet weeks of March to tighten their laces, audit their shelves, and talk to their partners.

At Medallion Fulfillment & Logistics, we don’t just want to ship your boxes; we want to help you scale your brand. Our infrastructure is built to handle your growth, but the best results happen when we plan that growth together.

Let’s make sure your supply chain is a springboard, not a bottleneck for your ecommerce fulfillment.

Are you ready for the climb? Reach out to your account manager this week to discuss your Q1 and Q2 projections, and let’s get ahead of the curve together.

 

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Is Your Ecommerce Traffic Down? Here’s How to Fix It Fast

Representation of AI overview and how it relates to website traffic drops

You check your analytics dashboard, and your heart sinks. The numbers are red. The steady stream of visitors you relied on last quarter has turned into a trickle. For any business owner, a sudden drop in web traffic isn’t just a vanity metric problem—it’s a direct hit to your revenue and growth goals.

It’s a scenario we see often. You spend months building a beautiful online store and optimizing your products, only to see engagement stall. While organic growth is the holy grail, relying solely on it can leave you vulnerable to search engine whims and aggressive competitors.

If you’re wondering where your customers went, you aren’t alone. But waiting for them to come back isn’t a strategy. To regain control and drive consistent sales, you need to pivot from passive waiting to active acquisition. Here is why your traffic might be down and how paid ecommerce marketing can turn the tide.

Common Reasons for Declining Web Traffic

Before you can fix the problem, you have to diagnose it. Traffic drops rarely happen without a reason. Usually, it is a combination of external factors and internal gaps.

Algorithm Updates

Search engines like Google are constantly refining how they rank websites. A “core update” can happen overnight, shuffling search results and pushing your once-dominant product pages to page two or three. If your organic traffic plummeted on a specific date, an algorithm change is often the culprit.

Increased Competition

The barrier to entry for ecommerce is lower than ever. New competitors enter the market daily, bidding on the same keywords and targeting the same audience. If a competitor launches an aggressive ad campaign or undercuts your pricing, they can siphon off your traffic before it even reaches your site.

Seasonal Changes

Consumer behavior ebbs and flows. A swimsuit retailer naturally sees a dip in October, while a gift shop peaks in December. Failing to account for these natural cycles can make a normal seasonal lull feel like a crisis.

Technical and SEO Issues

Sometimes the call is coming from inside the house. Broken links, slow page load speeds, or accidental changes to your site’s structure can prevent search engines from crawling your pages correctly. If Google can’t read your site, it won’t show it to customers.

Search Generative Content and AI Overviews

The rise of search generative content (SGC) and artificial intelligence (AI) overviews is reshaping how information is presented in search engine results pages (SERPs). Tools like Google’s AI-generated summaries aim to provide users with immediate, synthesized answers to their queries, often before traditional organic results appear. While this offers convenience for users, it pushes valuable organic results further down the page, reducing visibility and click-through rates for businesses.

For business owners, this means adapting their SEO strategies to account for the growing presence of AI-driven content. Focusing on targeted keywords, optimizing for featured snippets, and incorporating high-quality, actionable information can help ensure your content remains competitive. Businesses also benefit from creating authoritative and value-rich content that AI overviews are more likely to reference directly. Staying proactive in this shifting landscape is crucial to maintaining a strong digital presence.

The Power of Paid Advertising

When organic traffic falters, paid advertising is the engine that gets you moving again. Unlike SEO, which takes months to build, paid ads offer a faucet you can turn on immediately.

For ecommerce businesses, the benefits are clear:

  • Immediate Visibility: You can appear at the top of search results or in social feeds within hours of launching a campaign.
  • Precision Targeting: You don’t have to wait for customers to find you. You can target specific demographics, interests, and buying behaviors.
  • Measurable Results: Every dollar is tracked. You know exactly which ads are driving sales and what your return on investment (ROI) is.
  • Scalability: Once you find a winning formula, you can increase your budget to scale traffic instantly which is perfect for when you have excess inventory to move.

Effective Paid Advertising Strategies

Not all ads are created equal. To get the best return on your ad spend, you need to choose the right channels for your products.

Google Shopping and Search Ads

For ecommerce, Google is often the highest-converting channel because it captures high-intent buyers.

  • Google Shopping: These are the visual product listings that appear at the top of search results. They display your product image, price, and store name immediately. Success here relies on a healthy product feed—ensuring attributes like [price], [availability], and [image_link] are accurate in your Merchant Center.
  • Search Ads: These text-based ads target specific keywords. If you sell “organic dog treats,” you can bid to appear when someone types that exact phrase.

Social Media Advertising

Platforms like Facebook and Instagram are excellent for generating demand. Tools like Meta’s Advantage+ Shopping campaigns use machine learning to automate ad delivery, showing your catalog to the people most likely to buy, even if they haven’t heard of your brand yet.

Retargeting Campaigns

Most visitors won’t buy on their first visit. Retargeting allows you to show ads to people who viewed a product but left without purchasing. These ads serve as a gentle reminder, often bringing customers back to complete the checkout process.

Optimizing Your Paid Advertising Campaigns

Throwing money at Google or Facebook isn’t a guaranteed fix. In fact, without the proper know how, paid ads can quickly become a money pit.

Effective management involves:

  • Continuous Testing: A/B testing headlines, images, and offers to see what resonates.
  • Negative Keywords: Telling Google where not to show your ads (e.g., preventing your premium product from showing up for “cheap” or “free” search terms) to save budget.
  • Audience Refinement: Constantly tweaking who sees your ads to improve conversion rates.

Because the landscape changes so fast—with new features like Performance Max and Advantage+ rolling out regularly—many business owners find it more cost-effective to partner with a dedicated marketing expert rather than trying to DIY their ad strategy.

Working With Medallion Fulfillment for Order Fulfillment

Driving traffic is only the first half of the equation. Once those orders start rolling in from your new ad campaigns, you need a backend that can handle the volume.

At Medallion Fulfillment & Logistics, we know that marketing and operations go hand-in-hand. There is nothing worse than paying for a customer only to lose them due to slow shipping or inventory errors. We provide the scalable ecommerce order fulfillment infrastructure you need to support aggressive growth.

Furthermore, we believe in a holistic approach to business growth. We encourage our clients to work with specialized partners who can handle the complexities of paid ecommerce marketing. By aligning your order fulfillment logistics with a dedicated marketing team, you ensure that your business is firing on all cylinders—generating sales on the front end and delivering five-star experiences on the back end.

Turn Traffic Drops into Sales Spikes

A drop in traffic is a wake-up call, not a death sentence. By diversifying your strategy and integrating paid advertising, you can insulate your business from algorithm updates and seasonal slumps.

Don’t let your inventory sit stagnant while you wait for organic rankings to recover. Take control of your traffic today.

If you are ready to scale your operations to meet renewed demand, contact us at Medallion Fulfillment & Logistics. Let’s discuss how our innovative, cost-effective solutions can support your growth journey.

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Dual-Coast Power: Medallion Order Fulfillment Advantage

Order fulfillment in action with a package being set up for delivery.

In the fast-paced world of order fulfillment, shipping speed isn’t just a perk anymore; it’s a requirement. When a customer hits “buy,” the order fulfillment process begins, and the clock starts ticking. If that clock runs too long, you risk losing a repeat customer. For growing businesses, the logistical hurdle of getting products across the country quickly and affordably is massive.

This is where strategic geography becomes critical. Medallion Fulfillment has tackled this challenge head-on with a dual-coast order fulfillment strategy. By operating major fulfillment warehouses on both the East and West Coasts of the United States, they transform how businesses handle logistics.

This post explores why two fulfillment warehouse locations are better than one, detailing how Medallion’s specific setups in California and Massachusetts drive efficiency, reduce transit times, and keep customers smiling.

The Power of Strategic Placement in Order Fulfillment

Imagine shipping a package from New York to Seattle via ground service. It’s a long journey, often taking five business days or more. That’s a lifetime in e-commerce. Now, imagine if that same inventory was already sitting in a warehouse near Los Angeles. The shipping time drops dramatically, thanks to optimized order fulfillment.

Medallion Fulfillment operates two primary order fulfillment hubs to make this a reality:

  1. Chatsworth, California: A prime location in the Los Angeles area, perfectly situated to handle imports from Asia and serve the Western United States.
  2. Boston, Massachusetts: Ideally located to provide efficient order fulfillment for the dense population centers of the Northeast and the Eastern Seaboard.

This isn’t just about having two buildings; it’s about network optimization for ecommerce order fulfillment. By splitting inventory between these two hubs, businesses can reach the vast majority of the U.S. population within 1 to 3 days using standard ground shipping.

Why the West Coast Matters: The California Fulfillment Warehouse Advantage

The West Coast is the gateway to the Pacific. Medallion’s facility in Chatsworth, California, is a strategic powerhouse for businesses that manufacture overseas, particularly in Asia, and need fast, reliable order fulfillment.

Port Proximity

Being close to the Ports of Los Angeles and Long Beach is a game-changer for order fulfillment. These are two of the busiest ports in the Western Hemisphere. When your goods arrive from overseas, drayage costs (the cost of moving goods from port to warehouse) are significantly lower because the travel distance is short. You get your inventory into stock faster, so your order fulfillment starts sooner.

Serving the West

The California facility manages order fulfillment for the entire Western region, including the massive California market as well as the Pacific Northwest and Southwest. Shipping from here to a customer in San Diego or Phoenix is often a next-day delivery via ground service, which costs a fraction of expedited air shipping—giving your order fulfillment a distinct competitive edge.

Key Order Fulfillment Capabilities

  • Container Unloading: Expert handling of 20ft and 40ft containers straight from the port.
  • Cross-Docking: Quickly transferring goods from incoming trucks to outgoing transport with minimal storage time for streamlined order fulfillment.
  • Retail Compliance: Meeting the strict routing guides of major West Coast retailers.

The East Coast Anchor: The Boston Fulfillment Hub

On the other side of the country, Medallion’s Boston, Massachusetts location serves as the anchor for the Eastern United States. The Northeast corridor is one of the most densely populated regions in the country, making efficient order fulfillment a critical factor for almost every consumer brand.

Reaching the Population Centers

From Boston, Medallion can rapidly reach New York City, Philadelphia, Washington D.C., and beyond. Shipping to these areas from California would be slow and expensive. Shipping from Boston enables fast and cost-effective order fulfillment to major East Coast markets.

Operational Excellence in Ecommerce Order Fulfillment

The Boston facility is equipped to handle complex order fulfillment needs. Whether it’s high-volume B2C orders during the holiday rush or detailed B2B shipments to major retailers, this hub ensures the East Coast is covered with top-tier service.

Key Capabilities

  • Kitting and Assembly: Custom packaging solutions close to major consumer markets to enhance the order fulfillment process.
  • Returns Management: A central point for processing returns from East Coast customers, getting products back into inventory and ready for order fulfillment faster.
  • Scalability: High-ceiling storage and advanced warehouse management systems (WMS) support flexible, scalable order fulfillment operations.

The “Zone Skipping” Benefit in Order Fulfillment

One of the most technical but impactful benefits of this dual-coast order fulfillment strategy is “Zone Skipping.” Shipping carriers like UPS and FedEx divide the country into zones. Zone 1 is close; Zone 8 is across the country. The higher the zone, the higher the shipping cost.

When you ship from a single location, say in the Midwest, you are shipping to Zones 4, 5, and 6 constantly. With dual-coast order fulfillment:

  • Your California warehouse ships to Western customers (mostly Zones 1-3).
  • Your Boston warehouse ships to Eastern customers (mostly Zones 1-3).

You effectively skip the expensive, high-zone shipments. This results in substantial savings on shipping labels, often enough to offset the cost of managing inventory in two order fulfillment locations.

Who Benefits Most from Medallion’s Order Fulfillment Network?

While every business wants faster shipping, certain industries see massive gains from Medallion’s dual-coast order fulfillment setup.

1. Subscription Box Services

Subscription boxes rely on timely arrival and seamless order fulfillment. If customers on the East Coast get their box a week before customers on the West Coast, spoilers hit social media, and the experience is ruined. Dual-coast order fulfillment allows for synchronized delivery windows nationwide.

2. High-Volume Consumer Goods

For brands selling everyday items—supplements, apparel, cosmetics—shipping cost and order fulfillment speed are huge factors in margins. Lowering shipping zones with efficient order fulfillment protects profit margins on lower-priced items.

3. International Brands

Foreign companies entering the U.S. market need an order fulfillment partner who understands the lay of the land. Medallion acts as their domestic logistics arm, receiving bulk shipments on either coast and providing fast, accurate order fulfillment nationwide.

Delivering Satisfaction Through Superior Order Fulfillment

Ultimately, logistics and order fulfillment are about the end customer. When a buyer receives their order in two days instead of six, their trust in the brand grows. When the package arrives in good condition because it traveled fewer miles, return rates drop.

Medallion Fulfillment doesn’t just store boxes—they provide a strategic infrastructure that empowers small and mid-sized businesses to compete with retail giants through world-class order fulfillment. By leveraging the specific strengths of California and Massachusetts, they turn logistics and order fulfillment from a cost center into a powerful competitive advantage. Read our real-world testimonials and case studies.

Ready to Optimize Your Order Fulfillment?

If you’re tired of high shipping zones eating your profits or long delivery times hurting your customer reviews, it’s time to examine your order fulfillment geography.

Medallion Fulfillment has the infrastructure, the order fulfillment expertise, and the strategic locations to streamline your supply chain. Don’t let distance slow you down.

Contact Medallion Fulfillment today to discuss how a dual-coast order fulfillment strategy can transform your business.

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New Year’s Resolutions: A Pick, Pack, and Ship Guide to Order Fulfillment

Setting goals for your ecommerce business in 2026 with order fulfillment.

Let’s face it: scaling an ecommerce business is a logistical challenge. It might feel easy to launch a store, but maintaining efficient operations as orders roll in can make even seasoned business owners break into a cold sweat. By the time peak season arrives, good intentions often get buried under a pile of unfulfilled orders.

But what if you treated your business logistics like the high-priority operation it is? What if you applied the rigorous standards, we use at Medallion Fulfillment & Logistics to your store?

Here is how optimizing your order fulfillment can transform your business.

Assessing Your Capacity

Before you commit to a massive marketing push, you need to conduct a thorough audit of your current capacity. In the warehouse, we don’t accept thousands of pallets if there is no rack space. Yet, many small businesses overstuff their storage areas.

Check your inventory capabilities. Do you actually have the bandwidth to handle a spike in sales, or are your shelves already full? Be realistic about your storage space. Outsourcing your order fulfillment allows you to scale your capacity instantly without the capital investment of a private warehouse.

SKU Management and Precision

Vague inventory tracking is a recipe for disaster. In fulfillment, every item has a Stock Keeping Unit (SKU)—a unique identifier that tells us exactly what the product is. Precision is key. Our pick and pack team verifies every item to ensure accuracy. When you partner with us, we ensure your customers get exactly what they ordered, reducing errors and increasing satisfaction. If you can’t track it, you can’t improve it.

Why Professional Order Fulfillment is Key to Growth

Now that you have your inventory sorted, it’s time for the pick and pack phase. This is where the magic happens. In our Boston and Los Angeles facilities, efficiency is the name of the game.

If your current process involves searching through disorganized piles to find a product, your pick path is inefficient. You are wasting valuable lead time. We streamline this process, assembling all necessary components so that when an order comes in, it is ready to ship immediately. Effective order fulfillment means your products are moving, not sitting.

Shipping and Delivery: Execution is Everything

You can have the best inventory management system in the world, but if the truck doesn’t leave the dock, you’ve failed. Shipping is the act of doing.

Partnering with an experienced fulfillment warehouse offers advantages, such as established relationships with carriers, that keep shipping costs down while providing superior service. We handle the logistics, so you don’t have to worry about the “last mile” delays.

Handling Returns with Grace

In ecommerce, returns are inevitable. Don’t treat a return like a total system failure. In logistics, we deal with exceptions all the time. If an item comes back, we inspect it and process it efficiently.

Our team knows that a high return rate usually points to a problem upstream. By letting us handle your reverse logistics, you keep your operations running smoothly while we manage the restocking.

The Medallion Guarantee

At Medallion Fulfillment & Logistics, we know that success lies in the details. It’s about consistency, accuracy, and the ability to adapt.

Your business is the most important investment you manage. So, this year, stop trying to do it all yourself. Keep your inventory lean and your shipping on schedule. Contact us to learn more about our innovative order fulfillment solutions that can be customized to fit your particular needs.

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Driving Traffic to Your Ecommerce Website: A Business Owner’s Guide

Ecommerce website traffic building strategies.

As the owner of Medallion Fulfillment, I see a lot of products come and go through our fulfillment warehouse doors. The businesses that consistently keep our team busy packing and shipping orders all share one common trait: they know how to drive traffic to their online stores.

Building a beautiful website is only the first step. If no one visits your shop, the best products in the world will just sit on the shelves. Whether you are just starting out or looking to break through a sales plateau, understanding how to attract qualified visitors is essential for growth.

Traffic is the lifeblood of your ecommerce business. It brings potential customers to your virtual doorstep, boosts your brand’s visibility, and ultimately leads to the sales that keep companies like yours—and partners like mine—thriving. Here are the strategies I’ve seen work time and again for our most successful clients.

SEO Optimization: The Foundation of Visibility

Search Engine Optimization (SEO) might sound technical, but it is simply the process of making your store easy for search engines like Google to understand and recommend. When done right, it brings in “organic” traffic—visitors who find you naturally without you paying for every click.

Keyword Research

You can’t optimize your site if you don’t know what your customers are looking for. Keyword research involves identifying the specific terms and phrases potential buyers type into search engines.

Start by finding high-value keywords relevant to your niche. You want a mix of broad terms (like “running shoes”) and specific, long-tail keywords (like “women’s trail running shoes size 8”). Tools like Google Keyword Planner or SEMrush can help you uncover these terms. By weaving these keywords naturally into your product descriptions and pages, you signal to Google that your site has exactly what the searcher needs.

Meta and Alt Tags

These are the behind-the-scenes details that matter more than you think.

  • Meta Tags: These include your page title and meta description. They are what users see in the search results. A compelling meta description acts like a mini-ad, enticing people to click on your link over a competitor’s.
  • Alt Tags: These are descriptions applied to images. Since search engines can’t “see” pictures, alt tags tell them what the image is about. This not only helps with ranking but is crucial for accessibility, allowing visually impaired users to understand your content.

Header Tags

Structure matters. When I walk through our warehouse, I rely on clear signage to know where inventory is stored. Google relies on header tags (H1, H2, H3) to navigate your content.

  • H1: This is your main title. It should include your primary keyword.
  • H2 and H3: These are your subheadings. They break up text and make it easier for both humans and search bots to digest information.

Mobile Optimization

Smartphones account for a massive chunk of retail traffic—over 77% globally by some estimates. If your site is clunky or slow on a phone, visitors will leave instantly. Google also prioritizes mobile-friendly sites in its rankings. Ensure your design is responsive, meaning it adjusts seamlessly to any screen size, and check that your buttons are large enough to be tapped easily.

Content Marketing: providing Value First

Content marketing is about answering questions and solving problems before asking for a sale. It builds trust, and trust is what turns a visitor into a customer.

Blogging

A blog is one of the most effective tools for driving traffic. It allows you to target keywords that wouldn’t fit naturally on a product page. For example, if you sell camping gear, a product page sells a tent, but a blog post can explain “The Top 5 Campsites for Families.”

By creating valuable, engaging content, you position your brand as an industry expert. When people find your helpful guides, they are already halfway to trusting your products. Plus, fresh content gives search engines a reason to crawl your site more often, which can boost your overall rankings.

Social Media Marketing

Social media is where your customers hang out when they aren’t shopping. It is your chance to build a personality for your brand and engage directly with your audience.

Don’t just post product photos. Engage with your followers. Reply to comments, share user-generated content, and use stories to show the human side of your business. Each platform has its own vibe—Instagram and TikTok are visual and great for product demos, while LinkedIn might be better for B2B connections. The goal is to build a community that clicks through to your site not just because they want to buy, but because they like you.

Paid Advertising

While SEO creates long-term growth, paid advertising is like a faucet you can turn on for instant traffic. It allows you to place your products directly in front of high-intent shoppers.

Running targeted ad campaigns on Google or social media ensures your budget is spent on the right people. Google Shopping ads are particularly powerful for ecommerce because they show the product image and price right in the search results. Social media ads allow for incredible targeting precision, letting you show ads to people based on their interests, behaviors, and demographics.

Email Marketing

Most people won’t buy from you the first time they visit your site. That is why capturing their email address is vital.

Email marketing allows you to own your audience. You aren’t at the mercy of a social media algorithm. By building an email list, you can send targeted campaigns about new arrivals, sales, or helpful content directly to their inbox. It remains one of the highest ROI channels because you are marketing to people who have already raised their hand and said, “I’m interested.”

Influencer Marketing

People trust people more than they trust brands. Influencer marketing leverages this by having a trusted figure vouch for your product.

Collaborating with influencers allows you to tap into their established audience. You don’t always need a celebrity with millions of followers; often, “micro-influencers” with smaller, highly engaged followings in your specific niche deliver better results. When they share your product with their audience, it serves as social proof, driving high-quality traffic to your site that is primed to purchase.

Work with Medallion Fulfillment as Your Partner

Let’s face it: as your traffic strategies start to pay off, you are going to face a new challenge—fulfillment. Increased traffic leads to increased orders, and suddenly, you might find yourself spending more time packing boxes than growing your business.

That is where we come in.

At Medallion Fulfillment & Logistics, we handle the heavy lifting so you don’t have to. We specialize in working with growing businesses to manage their inventory, pick and pack orders, and ship them out quickly and accurately.

  • Scalability: When your marketing campaign goes viral, we have the staff and space to handle the spike in volume without you breaking a sweat.
  • Cost Savings: We have established relationships with carriers, often securing better shipping rates than you could get on your own.
  • Customer Satisfaction: Fast, accurate shipping keeps those new customers coming back.

Partnering with an experienced fulfillment warehouse allows you to focus on what you do best—driving traffic and sales—while knowing the logistics are in expert hands.

Take the Next Step for Your Business

Driving traffic to your ecommerce website requires a mix of patience, strategy, and experimentation. You don’t have to do everything at once. Start with a solid SEO foundation, layer in some content marketing, and test the waters with paid ads.

Monitor your results, see what brings in the best customers, and double down on those strategies. And remember, when the orders start rolling in faster than you can pack them, Medallion Fulfillment is here to help you scale.

Contact us today to learn how our innovative, affordable fulfillment solutions can support your growing business.