Will you be giving thanks for a successful and profitable Black Friday in 2023? Our fulfillment warehouse staff shares easy and useful tips that will help create momentum to carry your eCommerce store through the holiday selling season.
1. Promote deeply discounted Black Friday deals.
Sales of 10 percent or 20 percent off are common enough during the rest of the year, but they won’t grab the attention of holiday shoppers. Strategically choose items to run for 40 to 50 percent off, or even buy-one-get-one free. Leverage bundling of these items to boost the average order value.
2. Segment your marketing campaigns.
Target these specific categories of shoppers, as identified by marketing automation platform Klaviyo:
- Deal-hunters
- Last-minute shoppers
- VIPs
- “Looky-loos”
- Impulse buyers
In addition, come up with a special “sweetener” to entice people who haven’t bought or who came close to purchasing.
3. Prepare the infrastructure.
Everyone’s heard horror stories of eCommerce sites crashing because they can’t handle the surge in business. Install an uptime monitor program that will alert you to possible problems and minimize downtown. Don’t forget to check the loading time, which can be another factor causing a high bounce rate.
4. Optimize for mobile-first buying.
In 2022, mobile users accounted for nearly three-quarters of Black Friday sales for Shopify merchants. If you’re not already optimized for mobile shopping, there’s no more time to wait.
5. Streamline the checkout process.
Few things will kill an eCommerce sale faster than a cumbersome checkout procedure, especially with impulse shoppers. Features such as one-click buying, and dynamic checkout buttons remove the barriers to closing the sale.
Your #1 Fulfillment Warehouse for Year-Round Success
Whether it’s seasonal fluctuations or general business growth, Medallion Fulfillment & Logistics can handle all the changing needs of your eCommerce business. Contact us today to learn more.