The News/Blog for Medallion Enterprises
Medallion and Sprocket Express’ 2023-2024 Holiday Season Closures
Our holiday season hours are as follows:
Christmas: Closed Monday December 25th
New Year’s: Monday January 1st
Thank you again for allowing us to be your warehouse and fulfillment partner.
As an eCommerce entrepreneur, creating and executing a marketing plan is only part of the job. The final step involves reviewing results and making necessary adjustments to improve going forward. Our fulfillment company staff shares five tips to use in measuring the success of your event.
Today, it’s easier than ever to capture accurate data reflecting all aspects of your eCommerce business. How familiar are you with these digital tools?
Ideally, customers will be motivated to spend more money during Black Friday. Compare the average order value, or AOV, of Black Friday sales to AOV over the rest of the year as well as last year’s Black Friday sales.
How productive are your advertising dollars? Take a look at customer acquisition cost (CAC) and return on ad spend (ROAS) to ensure that your budget is being optimized.
Bounce rates and abandoned carts will give you insight into how effective your campaigns are in guiding people all the way through the sales funnel.
Are customers leaving positive reviews? How many of them are return visitors? The more satisfied a customer is, the more likely they are to come back and recommend your shopfront to others.
Contact Medallion Fulfillment & Logistics to learn more about our comprehensive range of services, including advertising and media resources.
Will you be giving thanks for a successful and profitable Black Friday in 2023? Our fulfillment warehouse staff shares easy and useful tips that will help create momentum to carry your eCommerce store through the holiday selling season.
Sales of 10 percent or 20 percent off are common enough during the rest of the year, but they won’t grab the attention of holiday shoppers. Strategically choose items to run for 40 to 50 percent off, or even buy-one-get-one free. Leverage bundling of these items to boost the average order value.
Target these specific categories of shoppers, as identified by marketing automation platform Klaviyo:
In addition, come up with a special “sweetener” to entice people who haven’t bought or who came close to purchasing.
Everyone’s heard horror stories of eCommerce sites crashing because they can’t handle the surge in business. Install an uptime monitor program that will alert you to possible problems and minimize downtown. Don’t forget to check the loading time, which can be another factor causing a high bounce rate.
In 2022, mobile users accounted for nearly three-quarters of Black Friday sales for Shopify merchants. If you’re not already optimized for mobile shopping, there’s no more time to wait.
Few things will kill an eCommerce sale faster than a cumbersome checkout procedure, especially with impulse shoppers. Features such as one-click buying, and dynamic checkout buttons remove the barriers to closing the sale.
Whether it’s seasonal fluctuations or general business growth, Medallion Fulfillment & Logistics can handle all the changing needs of your eCommerce business. Contact us today to learn more.
When you’re looking for ways to increase business, focusing on product descriptions can pay off. It’s not enough to simply list the product name and its features. These descriptions should entice customers to learn more about your products and make a purchase. Combining effective product descriptions with other business-boosting steps, such as partnering with a fulfillment warehouse for faster processing and shipping, can help your online store thrive.
General product descriptions might seem like a good way to reach a wider audience. However, these generic descriptions aren’t likely to appeal to many buyers overall. Focus on your target audience for each product description instead. Doing this gives you a much higher chance of appealing to prospective buyers.
Customers want to know why they should buy your products or how your products might help them. Rather than including a list of technical features, focus on the benefits your products provide. These benefits can persuade customers to find out more about your products and consider purchasing them.
Descriptions that use general phrases to describe products aren’t doing much to grab customers’ attention. Include specific details about your products to help customers learn more about them.
Including reviews in your product descriptions can show other customers how popular your products are. Share images or quotes from reviews in your descriptions.
Good product descriptions don’t just involve using the right words. The way these descriptions are formatted can also make them more or less effective. Create product descriptions that are easy to read. Use bullet points, white space, high-quality images, and larger font sizes.
Looking for the right fulfillment warehouse to partner with? Contact Medallion Fulfillment and Logistics for more information.
Your need for effective California fulfillment services doesn’t end when the sale is over. Medallion’s comprehensive programs are specifically designed to accommodate the ebbs and flows of your particular company.
Our robust Amazon replenishment warehousing services meet Amazon’s standards at a more cost-effective price. Contact us for more information.
With Black Friday and Cyber Monday coming up, it’s important to make sure your business is ready. That involves ensuring you have plenty of products available and being able to guarantee fast and dependable shipping. A fulfillment warehouse or third-party logistics (3PL) provider can help your company prepare to handle these seasonal challenges. You can also take the following steps to get ready.
Coming up with a sales plan for the holiday season involves taking a look at how your sales have been in previous holiday seasons. You’ll also need to determine which products you want to promote, what kinds of deals you should offer, and how to spread the word about them.
When you have your sales plan, it’s time to place orders for products. Make sure you’ll have plenty of inventory to pack and ship to customers. If you work with a 3PL or fulfillment company, order now to ensure that they receive these items ahead of the holiday season. This helps reduce the risk of running out of stock or being low on inventory, which can send customers elsewhere to shop.
After stocking up on inventory, your next focus should be ensuring that orders are fulfilled as soon as possible. This includes having items picked, packed, shipped, and delivered in a short timeframe. A 3PL or fulfillment company can handle this for you, so you can focus on marketing or other aspects of your business. These companies can often have items shipped as quickly as possible and at lower costs.
If you need a fulfillment warehouse as part of your holiday season preparations, contact Medallion Fulfillment and Logistics. Partnering with us can help ensure that your business is fully ready for this busy time of year.