Five Tips on How to Create Engaging Product Descriptions That Sell

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When you’re looking for ways to increase business, focusing on product descriptions can pay off. It’s not enough to simply list the product name and its features. These descriptions should entice customers to learn more about your products and make a purchase. Combining effective product descriptions with other business-boosting steps, such as partnering with a fulfillment warehouse for faster processing and shipping, can help your online store thrive.

Zoom in On Your Targeted Audience

General product descriptions might seem like a good way to reach a wider audience. However, these generic descriptions aren’t likely to appeal to many buyers overall. Focus on your target audience for each product description instead. Doing this gives you a much higher chance of appealing to prospective buyers.

Go Big on Benefits

Customers want to know why they should buy your products or how your products might help them. Rather than including a list of technical features, focus on the benefits your products provide. These benefits can persuade customers to find out more about your products and consider purchasing them.

Don’t Skimp on Details

Descriptions that use general phrases to describe products aren’t doing much to grab customers’ attention. Include specific details about your products to help customers learn more about them.

Share Glowing Reviews

Including reviews in your product descriptions can show other customers how popular your products are. Share images or quotes from reviews in your descriptions.

Format Product Descriptions with Care

Good product descriptions don’t just involve using the right words. The way these descriptions are formatted can also make them more or less effective. Create product descriptions that are easy to read. Use bullet points, white space, high-quality images, and larger font sizes.

Looking for the right fulfillment warehouse to partner with? Contact Medallion Fulfillment and Logistics for more information.

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Your need for effective California fulfillment services doesn’t end when the sale is over. Medallion’s comprehensive programs are specifically designed to accommodate the ebbs and flows of your particular company.

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Our Predictions for eCommerce Businesses for 2023

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What does our crystal ball reveal about the direction of eCommerce business in 2023? Our fulfillment warehouse staff shares predictions for what you are likely to see during the upcoming year.

1. Online shopping continues to grow.

Yes, eCommerce is here to stay. Projections call for an increase of 12.2 percent in global sales for 2023. More good news? Experts anticipate that 2021 sales will more than double by 2026. Higher levels of consumer comfort and trust appear to be driving this trend.

2. Mobile shopping is also on the rise.

Thanks to smart phones and tablets, technology is as close as your pocket or purse. Keeping pace with overall eCommerce sales, purchases via mobile devices are anticipated to more than double by 2026, when they would total nearly 44 percent of all online sales.

3. Young consumers lead the way.

Does your marketing plan appeal to younger generations? While shoppers of all ages increasingly use eCommerce, the growth is much greater for consumers aged 25-40. Surveys indicate that approximately 80 percent of this demographic does the majority of their shopping online.

4. Social media is more deeply integrated in eCommerce.

With the debut of Facebook’s Buy button and Instagram checkout, the social media sales funnel becomes more streamlined. TikTok is also jumping into the game, testing Shopping Ads for both video content and live streams.

5. Online stores turn to visual commerce.

The main drawback to eCommerce is its two-dimensional form. Visual commerce aims to neutralize that aspect through the use of more dynamic visuals, including consumer-generated media, interactive content and augmented reality.

Head Into the New Year with a New Fulfillment Warehouse

Make 2023 your strongest year ever with a fulfillment warehouse partner that can scale along with your growth. Contact Medallion Fulfillment & Logistics to learn more.

ECommerce Growth Projections for 2023 to 2026 – What’s in Store

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As you adjust your business goals for the new year, knowing what to expect can help. The Global eCommerce Sales Growth Report through 2026 shows promising trends for online businesses. Keep the following news in mind when writing your goals for 2023.

Increased Online Sales

Experts are expecting online sales to increase every year from now until 2026. For 2023, global eCommerce sales are projected to hit $6.3 trillion. Sales are expected to increase to $6.9 trillion in 2024, $7.5 trillion in 2025, and $8.1 trillion in 2026. The increase of nearly $2 trillion over the next few years is a result of more and more people turning to online stores rather than brick-and-mortar businesses.

Traditional Retail Sales vs. eCommerce Retail Sales

Online retail sales are continuing to take up a larger share of all retail sales on a global scale. As of 2022, online sales accounted for 19.7 percent of retail sales. This is expected to increase to 24 percent by 2026. With online sales making up nearly a quarter of all sales within a few years, it’s important for eCommerce business owners to make sure they’re prepared.

Boosting Your Online Business

The latest projections for global eCommerce sales mean that it’s time to make adjustments to your own business. This can help you take advantage of the increase in online purchases in order to help your company grow. With more consumers being comfortable shopping on mobile devices, make sure your online store has processes in place to provide secure transactions. Partnering with a fulfillment warehouse might also be a smart move to make, since this ensures that customers are able to get their orders on time.

If you’re looking for a dependable fulfillment warehouse to partner with your business, contact Medallion Fulfillment and Logistics.

Be Prepared, Know the Coming Impacts in 2023 for Social Commerce

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Social media has become an indispensable part of marketing plans for eCommerce and other businesses. Stay ahead of the competition by incorporating the latest trends for 2023, as shared by our fulfillment warehouse staff.

What’s New in Social Commerce for 2023

1. Social media platforms move to decentralized networks.

As consumers become savvier about differentiating fact from fake news, they’re demanding a greater measure of transparency. In response, many companies are turning to decentralized networks built on the blockchain, offering protection from censorship and greater safety for user data.

2. The metaverse continues to grow.

The metaverse may seem like something out of science fiction, and components of the technology originated in the video game industry. In the metaverse, social connections link a network of 3D virtual worlds. Facebook has been renamed Meta Platforms to reflect their commitment to developing a metaverse, while Microsoft incorporated virtual avatars and virtual reality meetings in their Teams app.

3. More companies will use predictive analytics.

While predictive analytics per se are not new, studies show that less than 50 percent of marketers have access to these capabilities. Frustrated with the limitations of manual data analysis, nearly two-thirds of marketing teams are planning to implement predictive analytics in the upcoming year.

4. Cookies are on the way out … eventually.

With people more concerned about online privacy, companies are beginning to migrate to closed-loop ecosystems. Unfortunately, it looks to be a long and painful process, as many brands will be forced to continue reliance on third-party cookies during the interim.

Fulfillment Warehouse Solutions to Fit Any Needs

Don’t let concerns with order processing, shipping and customer service keep you from the important job of growing your eCommerce business. Contact us to learn how Medallion Fulfillment & Logistics can design a program just for you.