Five Tips for Planning Your eCommerce Promotions for 2023

Man in a warehouse smiling by boxes ready to ship out.

Now is the ideal time to start planning your business goals for 2023. Whether you’re interested in improving your online store’s performance by partnering with a fulfillment warehouse or looking for ways to boost business, the following tips can help you plan your eCommerce promotions for this year.

Customer Loyalty

Focusing on customer loyalty helps ensure repeat business for your eCommerce store. Loyal customers can also bring more business to your store by telling others about what you have to offer. Consider starting a rewards program, sending out newsletters, or taking other steps to encourage customer loyalty.

Specific Incentives

Come up with specific incentives for your customers based on their shopping habits and interests. Using customer analytics can help you discover this information. Offering incentives targeted toward your customer base can help you improve your chance of running successful promotions in the new year.

Engagement

Staying engaged with customers through social media and email can help you spread the word about upcoming promotions for 2023. Set up email and social media campaigns that focus on letting customers know about promotions ahead of time and reminding them just before they start.

Cross-Selling

Offering two or more items at a discount or promotional rate can encourage customers to purchase from your store more often. Cross-selling can also help your customers learn more about different kinds of items your online store offers.

Micro-targeting

Customizing promotions for smaller groups of customers, also known as micro-targeting, can help boost business for your online store. Examining data about your customers can help you determine which groups to target and what kinds of promotions to offer.

Your #1 Solution for East and West Coast Fulfillment Services

The shopping holiday crunch may be over, but your need for effective fulfillment services doesn’t end. Medallion’s comprehensive programs are specifically designed to accommodate the ebbs and flows of your particular company.

Consider our robust Amazon replenishment warehousing services meet Amazon’s standards at a more cost-effective price.

If you’re looking for a fulfillment warehouse that offers reliable service, please contact Medallion Enterprises. We also offer a wide selection of services to help your online business grow.

ECommerce Growth Projections for 2023 to 2026 – What’s in Store

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As you adjust your business goals for the new year, knowing what to expect can help. The Global eCommerce Sales Growth Report through 2026 shows promising trends for online businesses. Keep the following news in mind when writing your goals for 2023.

Increased Online Sales

Experts are expecting online sales to increase every year from now until 2026. For 2023, global eCommerce sales are projected to hit $6.3 trillion. Sales are expected to increase to $6.9 trillion in 2024, $7.5 trillion in 2025, and $8.1 trillion in 2026. The increase of nearly $2 trillion over the next few years is a result of more and more people turning to online stores rather than brick-and-mortar businesses.

Traditional Retail Sales vs. eCommerce Retail Sales

Online retail sales are continuing to take up a larger share of all retail sales on a global scale. As of 2022, online sales accounted for 19.7 percent of retail sales. This is expected to increase to 24 percent by 2026. With online sales making up nearly a quarter of all sales within a few years, it’s important for eCommerce business owners to make sure they’re prepared.

Boosting Your Online Business

The latest projections for global eCommerce sales mean that it’s time to make adjustments to your own business. This can help you take advantage of the increase in online purchases in order to help your company grow. With more consumers being comfortable shopping on mobile devices, make sure your online store has processes in place to provide secure transactions. Partnering with a fulfillment warehouse might also be a smart move to make, since this ensures that customers are able to get their orders on time.

If you’re looking for a dependable fulfillment warehouse to partner with your business, contact Medallion Fulfillment and Logistics.

Easy to Follow Smart SEO Tips for eCommerce Owners

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The online marketplace gets more crowded every day. How do you make your products stand out above the competition? Our fulfillment warehouse staff shares some easy-to-implement SEO tips that will do the job.

1. Use Keywords

This is an oldie but goodie because it really works. Incorporate keywords that people are likely to use when searching for your products.

2. Include SEO with Images

Using keywords in text is only part of the process. They should also be included in names, titles and “alt” text of image files.

3. Optimize Your Site for Mobile Use

People on the go frequently use phones and tablets to do their online shopping. You’re losing opportunities if customers can’t access your site on mobile devices.

4. Add Customer Reviews

Studies show that as much as 75 percent of online purchases are influenced by recommendations. Encourage customers to post reviews and add them to the appropriate product pages.

5. Leverage Social Media

Social media platforms provide modern-day community centers for exchange of ideas. These outlets are great places to build your brand, create awareness and connect with customers. Facebook, Twitter, Instagram and Pinterest are the big four, but TikTok and Snapchat will help widen your reach.

6. Use Google Ads

The power of Google Ads is a wonderful resource for your marketing plan. Combine Google Ads on search engine result pages with skillful keyword use to maximize results.

7. Monitor Analytics

Don’t just cross your fingers and hope for the best. Monitor website traffic and other analytics, making adjustments to your plan as needed.

Your #1 Choice for a Fulfillment Warehouse

Are you prepared to handle increased sales from your SEO campaign? Medallion Fulfillment & Logistics offers a full range of services that can be tailored to meet your specific needs. Contact us to learn more.

Maximize Your Sales with Simple and Smart Tips

Young woman preparing boxes to ship

In the history of retail shopping, Ecommerce is a relatively recent development. But when it comes to the holiday season, you can incorporate many of the tried-and-true methods of brick-and-mortar shops to boost sales. Our fulfillment warehouse team shares some of the top tips for maximizing holiday sales.

1. Stock up on inventory.

This one is fairly obvious. You can’t sell what you don’t have, and with a limited selling window, you won’t recapture those missed sales. Plan carefully, making use of historical data and current inventory figures for an accurate forecast that covers demand with no overstock.

2. Step up your customer service.

Customers shopping for gifts often require more attention than usual. They’re looking for answers to questions such as:

  • What is your delivery time?
  • What is your return/exchange policy?

reliable fulfillment warehouse partner can make all the difference here by ensuring smooth order processing and consistent on-time delivery.

3. Shore up your infrastructure.

We’ve all heard the horror stories of websites crashing because they were unprepared for a higher volume of demand. Make sure your hosting service can provide disk space and bandwidth sufficient to handle the increased traffic. You may want to consider switching to a dedicated server.

4. Streamline the checkout process.

Online shoppers may not have to endure lengthy checkout lines, but they’ll experience the same frustration if your checkout process is cumbersome. Here are some ways you can make it easier:

  • Keep the number of mandatory fields to a minimum. Use auto-filling and data entry verification wherever possible.
  • Allow guest checkout to avoid turning away new customers.
  • Beef up fraud protection for everyone’s safety.

With more than 35 years in business, Medallion Fulfillment & Logistics has extensive experience handling all the ups and downs of the holiday season. Contact us for more information.

Today’s Networking – Our Tips on Moving Beyond the Digital Scene

Successful networking has always been the foundation of creating avenues to fulfill both personal and professional goals. While digital platforms such as LinkedIn, Facebook and Twitter make it easier to connect, forging a genuine relationship is still at the heart of building your network. This means making sure you add face-to-face networking opportunities to your schedule too.

So, do you have to be an extrovert or create a phony persona to make these connections? More importantly, once a relationship has been started, how do you nurture it to the fullest extent? Here are some of our favorite tips for effective networking in a digital world.

Good Networking Is a Win-Win Proposition

Networking is intended to open new doors to you, but look at it from the other person’s perspective. He or she is also pursuing potential opportunities. As legendary motivational speaker Zig Ziglar put it, you’ll get what you want once you help enough other people get what they want.

Psychologist Robert Cialdini wrote about the concept of reciprocity, which means people tend to give back to those who give to them. Even a simple gesture like buying someone a cup of coffee can inspire them to return the favor.

Share Your Network

As with many other concepts, networking is about quality, not quantity. According to evolutionary psychologist Robin Dunbar, 150 is the approximate ceiling of the number of meaningful relationships we can maintain at any given time.

Forming quality relationships is the key to maximizing your network. For example, you may not have a social media specialist in your network, but your connections have well-rounded networks of their own, so they can make referrals when needed.

Branch Out

Branding is no longer just for corporations. Creating and growing your personal brand makes you stand out by establishing your unique value and skills.

Multifaceted people are more compelling than one-dimensional individuals. The more you become involved in “extracurricular” activities such as blogging or running a side business, the more others will be drawn to you.

Meet Face-to-Face

As deeply entrenched as social media has become, it still can’t take the place of personal interaction. Make it a point to attend offline networking events that are focused on your interests in order to create local connections in addition to your online connections.

• While the events may occur in real time, online sites such as Meetup and Facebook Events are a great way to discover what’s going on in your area.

• Get the most out of your time by attending workshops, seminars and talks where you can learn something in addition to networking with others.

• Business cards may seem old-school, but they’re still a more personal and memorable way to exchange information when you do meet face-to-face.

Save Time and Money with Ecommerce Fulfillment Services

Do you have your hands full trying to network and also coordinate inventory levels, order processing and logistics? Contact Medallion Fulfillment & Logistics to learn how we can give you back more hours in your day so you’ll have time to make networking work for you.