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When you’re trying to grow your eCommerce business, advertising your brand is essential. Paid advertising provides a highly effective way to reach a wide audience through social media, websites, search engines, and other online platforms.

Keep in mind that as your business grows, you should consider partnering with a fulfillment warehouse to ensure prompt and efficient order fulfillment. While searching for the right fulfillment partner, follow these tips on making the most of paid advertising.

Explore Different Types of Paid Advertising

You might find that one type works better for you, or you might find success from using multiple types. Becoming familiar with all of your options can help you choose the right ones for reaching your targeted audience. Different types of paid advertising include paid search, paid social, native advertising, podcast advertising, and print ads.

Consider Your Marketing Funnel When Targeting Users

You’ll want to think about the search intent of users. For example, top-of-funnel searches typically include reviews or the best places to buy a product. For these, you’ll need to have the right keywords to target users. Middle-of-funnel searches, such as comparing different brands or products, typically require different keywords.

Boost Organic Posts on Social Media

When using paid advertising on Facebook or other social media platforms, you’ll want to boost existing posts. This allows you to reach a wider audience using video ads, image ads, carousel ads, or other types of ads.

Use Best Practices for Native Ads

These are ads that blend in more on websites compared to display banners. Create landing pages, offer clear messaging, and come up with eye-catching headlines to grab users’ attention.

Partnering with a fulfillment warehouse is a smart step to take while growing your eCommerce business. Contact Medallion Fulfillment and Logistics to learn more about services.

Move over, UPS. After overtaking FedEx in 2020 to take over the #2 spot, Amazon turned on the afterburners to pass Big Brown and become the top private parcel carrier in the United States. Our fulfillment warehouse staff takes a look at how this came to pass and what it may mean for the future.

Road to the Top

Only seven years ago, then-FedEx CEO Fred Smith all but laughed at the idea that Amazon could be a serious rival, referring to the idea as “fantastical.” At that point, Amazon was far in the rear-view mirror of industry leaders UPS and FedEx.

Determined to control all aspects of their business, Amazon turned their attention (and funds) toward significantly expanding their logistics network. This process was helped along the way by the pandemic, when the house-bound public increased the already significant amount of their online shopping.

Estimates are that Amazon will post final numbers of 5.9 billion deliveries in 2023, followed by UPS with 5.3 billion and FedEx with just over 5 billion. While Amazon’s number includes only packages they shipped end-to-end, number for the other two include parcels that were turned over to USPS for last-mile delivery.

What’s Next?

• In order to more efficiently serve specific geographical areas, Amazon has announced the creation of Amazon Hub Delivery, in which the company will pay small businesses to take over last-mile delivery service.
• Some retailers, motivated by Amazon’s success, are considering ways to handle their own deliveries.
• FedEx and UPS are pivoting from total volume of deliveries to focus on more profitable parcels.

A Fulfillment Warehouse and Shipping Provider? We Do It All

Thanks to strong relationships with most common carriers, Medallion Fulfillment & Logistics can handle all your shipping needs with the most cost-effective and efficient methods. Contact us to learn more.

Social media has become an integral part of eCommerce, but platforms and strategies continue to evolve rapidly. Our fulfillment warehouse experts take a look at five social media and digital trends that should be a part of your business plan in 2024.

1. Explore live shopping events.

While live shopping events have increased exponentially in China, the United States has not been as quick to embrace this activity. But major platforms such as TikTok and Poshmark are still betting big on the future with major investments in live shopping.

2. Create a personalized shopping experience.

The Internet may be mass-market in scope, but consumers look for a shopping experience that addresses and meets their personal needs. Some companies are now using artificial intelligence (AI) to increase the number of data points they can collect and use for deep personalization.

3. Leverage social influencers strategically.

The influencer industry has grown over recent years, but the winds are starting to shift as increasing numbers of consumers no longer trust such content. In response, eCommerce companies are limiting their partnerships to organic influencers and placing a greater emphasis on authentic content from actual users.

4. Invest in social commerce.

Social commerce, which allows shoppers to make purchases directly from platforms such as TikTok and Instagram, generated upwards of $725 billion in revenue during 2022. What’s more, experts anticipate growth to more than $6 trillion by 2030.

5. Use augmented reality.

Augmented reality (AR) is helping to close the gap between in-store and online shopping. AR devices create an amazing interactive experience that makes products come alive.

Expand Your Business with a Full-Service Fulfillment Warehouse

Our scalable and personalized service programs free you up to focus on growing your eCommerce sales. Contact us at Medallion Fulfillment & Logistics to learn more.