Texting may be the trendy way to communicate, but don’t discount the continued value of email. Our fulfillment company experts share five important reasons why email should still be part of your eCommerce marketing strategy.
1. Promote brand awareness.
Even if a shopper isn’t ready to buy now, you want your eCommerce business to be the first place they think of when they are. When you stay in touch with consumers consistently, whether or not they’re purchasing, they’ll come to see you as dependable and trustworthy.
2. Boost website traffic.
Special events, such as new products and sales promotions, are exciting ways to bring shoppers to your website. Email marketing is an efficient way to alert consumer and trigger their curiosity to learn more.
3. Increase customer engagement.
With the intense competition in the eCommerce marketplace, you can’t afford to sit by passively and hope that shoppers stumble onto your website. Be proactive with regular email campaigns that result in feedback, which in turn provides metrics allowing you to further refine your marketing plan.
4. Diversify marketing channels.
We all know the wisdom of the saying, “Don’t put all your eggs in one basket.” If the scope of your marketing program is too narrow, your eCommerce business is more vulnerable to fluctuations. A well-crafted email campaign broadens your customer base for more consistent sales.
5. Maximize profit margin.
As an eCommerce retailer, you have to be particularly mindful of return on investment. Email marketing is a cost-effective way to maximize sales with minimum expense.
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Medallion Fulfillment & Logistics offers advertising and media resources and other value-added services to help with all aspects of your eCommerce business. Contact us to learn more about our first-rate fulfillment company.