When it comes to ecommerce sales opportunities, April may seem to stretch out like a vast wasteland. The lucrative holiday season is a fading image in the rearview mirror, and people are scrambling to pay their income tax bills.
But this doesn’t mean you should simply coast along and hope for the best. April is the perfect time to try some creative strategies for boosting sales. Use these expert tips to keep your fulfillment warehouse pumping out orders through the month.
- Fine-Tune Your Email Marketing Strategy
Does your website make it easy for visitors to join your email list? Pop-ups, floating banners, and opt-in check boxes are all dynamic ways of encouraging customers to provide their email address. Be sure to use vibrant calls to action, such as “Get Started,” rather than the generic “Sign Up.”
Don’t treat your email list as a one-size-fits-all program. Ask customers questions, such as what type of promotions they like or how they heard about your shop. Use the information to segment your email list for personalized marketing that will build loyalty and repeat sales.
- Leverage the Power of “Scarcity”
There’s even an acronym for it these days: FOMO, or “fear of missing out.” No one likes to feel left out of something that they believe everyone else is enjoying. According to credit reporting company Experian, creating a sense of urgency in promotional emails doubles the transaction rate of regular marketing emails.
Limited time offers, flash sales and countdown timers are all ways to generate excitement. But don’t stop there. Direct the momentum by providing clear, easy-to-follow instructions on what steps customers should take to capitalize on the offers.
- Build Brand Awareness
How often do you monitor Facebook, Instagram and your other social media platforms? Do you use Google Alerts and other tools to follow your mentions? Your brand is your identity. Make sure people are receiving the image you want to project. If you find any discrepancies, use the information to tweak your marketing methods.
- Review Data Analysis
When your goals are vague and unfocused, it’s difficult to create a plan of action. Goals should always be measurable so you can track your progress and stay motivated. Reviewing data on a regular basis lets you see where you stand and make any necessary course corrections.
- Know Your Audience
Who is your target audience? No matter how carefully crafted your marketing program is, it won’t matter if it’s focused in the wrong direction. Google and Facebook have useful tools that reveal information about your website traffic, such as how people are finding your site and where they’re located.
Buyer personas offer a detailed picture of your target customers. Put yourself in their shoes. What are their pain points? What motivates them? Where do they congregate online? The more specific you can make these personas, the better equipped you are to find and reach your audience.
- Improve Customer Service
With the sales journey taking place digitally, customer service becomes even more important than ever. Software company Zendesk conducted a survey that revealed 84 percent of respondents use customer service as a deciding factor on whether or not to buy.
Customer service can be the element that sets you apart from your competitors. Give your customers plenty of options to contact you and then provide prompt follow-up.
Is Your Fulfillment Warehouse Helping or Hurting You?
Don’t let supply chain and logistics issues distract you from growing your sales. Contact Medallion Fulfillment & Logistics to learn about our cost-effective, scalable fulfillment warehouse services.