Five Tips for Planning Your eCommerce Promotions for 2023

Planning Holiday Sales

This time of year is the ideal opportunity to start planning your business goals for 2023. Whether you’re interested in improving your online store’s performance by partnering with a fulfillment warehouse or looking for ways to boost business, the following tips can help you plan your eCommerce promotions for next year.

Customer Loyalty

Focusing on customer loyalty helps ensure repeat business for your eCommerce store. Loyal customers can also bring more business to your store by telling others about what you have to offer. Consider starting a rewards program, sending out newsletters, or taking other steps to encourage customer loyalty.

Specific Incentives

Come up with specific incentives for your customers based on their shopping habits and interests. Using customer analytics can help you discover this information. Offering incentives targeted toward your customer base can help you improve your chance of running successful promotions in the new year.

Engagement

Staying engaged with customers through social media and email can help you spread the word about upcoming promotions for 2023. Set up email and social media campaigns that focus on letting customers know about promotions ahead of time and reminding them just before they start.

Cross-Selling

Offering two or more items at a discount or promotional rate can encourage customers to purchase from your store more often. Cross-selling can also help your customers learn more about different kinds of items your online store offers.

Micro-targeting

Customizing promotions for smaller groups of customers, also known as micro-targeting, can help boost business for your online store. Examining data about your customers can help you determine which groups to target and what kinds of promotions to offer.

If you’re looking for a fulfillment warehouse that offers reliable service, please contact Medallion Enterprises. We also offer other services to help your online business succeed.

Christmas and New Year’s Hours

Holiday table setting

The holidays are here! We wanted to take a moment to say thank you for your business and to share with you our holiday hours for Christmas and New Year’s.

Medallion and Sprocket Express’ 2022-2023 December and January Closures

Our holiday season hours are as follows:

Christmas: Closed Monday December 26th

New Year’s Eve: Monday January 2nd

Thank you again for allowing us to be your warehouse and fulfillment partner.

Maximize Your Sales with Simple and Smart Tips

Young woman preparing boxes to ship

In the history of retail shopping, Ecommerce is a relatively recent development. But when it comes to the holiday season, you can incorporate many of the tried-and-true methods of brick-and-mortar shops to boost sales. Our fulfillment warehouse team shares some of the top tips for maximizing holiday sales.

1. Stock up on inventory.

This one is fairly obvious. You can’t sell what you don’t have, and with a limited selling window, you won’t recapture those missed sales. Plan carefully, making use of historical data and current inventory figures for an accurate forecast that covers demand with no overstock.

2. Step up your customer service.

Customers shopping for gifts often require more attention than usual. They’re looking for answers to questions such as:

  • What is your delivery time?
  • What is your return/exchange policy?

reliable fulfillment warehouse partner can make all the difference here by ensuring smooth order processing and consistent on-time delivery.

3. Shore up your infrastructure.

We’ve all heard the horror stories of websites crashing because they were unprepared for a higher volume of demand. Make sure your hosting service can provide disk space and bandwidth sufficient to handle the increased traffic. You may want to consider switching to a dedicated server.

4. Streamline the checkout process.

Online shoppers may not have to endure lengthy checkout lines, but they’ll experience the same frustration if your checkout process is cumbersome. Here are some ways you can make it easier:

  • Keep the number of mandatory fields to a minimum. Use auto-filling and data entry verification wherever possible.
  • Allow guest checkout to avoid turning away new customers.
  • Beef up fraud protection for everyone’s safety.

With more than 35 years in business, Medallion Fulfillment & Logistics has extensive experience handling all the ups and downs of the holiday season. Contact us for more information.

Sell More This Holiday with Our Five Tips

How to Motivate Your Sales Staff

With the holidays coming up, consumers will begin shopping for gifts soon. This season tends to be a busy one overall for online shopping, but how can you make sure your eCommerce store is among the busiest? From partnering with a fulfillment warehouse to planning holiday promotions, these tips can help you sell more during the holidays.

Plan Holiday Promotions

If you haven’t already, start planning the kinds of promotions your store will run this holiday season. For example, you might offer limited-time coupon codes or a free item with each purchase. Promotions are a great way to entice customers to purchase from your online store.

Plan Your Inventory

Go through your inventory now to make sure you’ll have enough items stored to ship to customers. You might need to order larger quantities of best-selling items or stock up on other items, such as gift wrap.

Offer Additional Payment Options

More and more customers are using Apple Pay, PayPal, and other payment options besides credit cards. Making these payment options available for your store can encourage more customers to buy your goods.

Communicate Clearly with Customers

Make customer communication a top priority this holiday season. Give customers tracking information for each order, notify them about any shipping delays that occur, and provide clear shipping and return policies.

Team Up with a Fulfillment Warehouse

Customers want to be able to receive their orders as soon as possible. Partnering with a dependable fulfillment warehouse helps ensure that your business can have goods shipped to customers as quickly as possible while also keeping shipping costs down.

If you’re looking for a trusted fulfillment warehouse to partner with this holiday season, contact Medallion Fulfillment and Logistics for more information about our services.

Offer Free Shipping the Smart Way for the 2022 Holiday Season

Learn how to offer free shipping the smart way.

Today’s savvy consumers have come to expect free shipping as a perk of spending their money online. But as the retailer on the other side of that equation, it may sound not so great. Turn free shipping for customers from your fulfillment warehouse into a win-win proposition this holiday season with these helpful tips.

How to Offer Free Shipping the Smart Way

Shopkick is a shopping app company that partners with major retailers such as Target, Old Navy and Disney Stores. According to their survey of holiday shoppers, free shipping was the top benefit expected by 94 percent of respondents.

So, the question is not if you’ll offer free shipping, but how. You can resign yourself to accepting it as the cost of doing business, or you can use these creative suggestions from experts to offer free shipping without sacrificing your profit margins.

1. Build shipping costs into the sticker price.
This is the easiest and most common way to cover free shipping. When you factor the costs into the sale price of your products, the difference is negligible and greatly outweighed by the perceived benefit of free shipping.

2. Optimize packaging.
When is the last time you reviewed your packaging standards? Elements like oversized boxes and excessive filler can unnecessarily drive up your shipping costs. Proper packaging keeps shipping expenses manageable while reducing your carbon footprint for additional savings.

3. Boost average order value.
If a customer can be enticed to increase the dollar value of their order, you realize a greater profit with only an incremental change in shipping costs. There are a few ways to accomplish this:
• An order includes multiple purchases of the same item
• Free shipping kicks in at a specific minimum order threshold
• Offer free shipping on a select number of items with higher profit margins

4. Tie free shipping to customer loyalty programs
Amazon Prime launched its growth to more than 200 million subscribers with the promise of free shipping. But you don’t have to confine this strategy strictly to paid membership services. You can simply offer free shipping as a perk for repeat customers.

5. Offer additional shipping options.
It is said that time is money, and for some people, that means they are willing to pay for it. Yes, most people are in a position to wait for standard shipping if it means getting it for free. Others are in more of a hurry, whether they have a pressing need or they’re just impatient. Expedited shipping options provide flexibility as well as another way to offset the costs of free shipping.

6. Offer event-based free shipping.
Instead of blanket free shipping, consider using strategic timing. Create a set schedule on certain days and times or run flash sales where you “randomly” announce free shipping for sales during a limited period of time. Both plans will build excitement in shoppers and encourage return visits to your site.

7. Partner with an experienced fulfillment warehouse.
Let’s face it. Selling is what you know and love. An experience fulfillment warehouse can offer advantages, such as good relationships with carriers, that keep shipping costs down while providing superior service to your customers. In the meantime, you’re free to work on building your business.

Medallion: a Fulfillment Warehouse for All Seasons
‘Tis the season of the most lucrative time of the year, but your business doesn’t end when the holidays do. Keep your eCommerce shop running on all cylinders 24/7. Contact us at Medallion Fulfillment & Logistics to learn more about our innovative, cost-effective solutions that can be customized to fit your particular needs.