Throw Out Your Marketing Plan and Try These Tips

Warehouse Fulfillment Company Workers Planning for the Day.

Is your marketing plan not producing the results you’re looking for? Instead of doing the same thing over and over but expecting a different outcome, why not try something new? Our Plainfield RI fulfillment experts share these surprisingly easy yet effective tips for jump-starting your marketing plan.

1. Be transparent.

If you promise nothing but blue sky yet rain falls on your customers, they’re going to head for dry land. A serious disconnect between what’s on your website and the actual buying experience will turn customers into one-and-done. Carefully review the content on your website to make sure it’s consistent with your brand and you’re not overreaching with your commitments.

2. Promote a sense of trust.

Inc. Magazine says that a staggering 84 percent of consumers place equal trust in online reviews and personal recommendations.

*Post genuine testimonials in appropriate spots on your website. Creating false reviews is an absolute no-no and will quickly backfire.

*Post logos of membership in professional associations and other “trust signals” indicating your reliability.

3. Create urgency.

No one likes to feel like they missed out. Leverage free shipping, bonus gifts, and other perks by running them for a limited time. You can also offer opt-in enticements, such as a 10 percent discount for joining your email list.

4. Keep it simple.

There’s such a thing as having too many choices. If your shoppers have to wade through too many options, it can result in paralysis by analysis that ends without a sale. Know your target market and provide a carefully curated selection of products organized in well-defined categories.

Your #1 Choice for Plainfield RI (Boston Region) Fulfillment Services

We offer a full assortment of Plainfield RI fulfillment services, ranging from assembly and packaging to website design and hosting. Contact Medallion Fulfillment & Logistics to learn more.


Highlights of Our Family Business Fulfillment Approach that Has Been the Key to Our Success

Cardboard box package with blur hand of Asian shopper woman picking product from shelf in warehouse. customer shopping lifestyle in department store or purchasing factory good concepts.

Medallion Fulfillment & Logistics is a family owned-and-operated business and we treat our clients as members of our family as well. Are you looking for a Long Beach fulfillment partner? Here are the qualities that set us above the rest.

1. State-of-the art technology

Fulfillment services include a number of moving parts that need to be coordinated to ensure that the whole process runs smoothly. We use a full range of top-of-the-line high-tech tools for a seamless experience from start to finish. This also affords us the ability to find creative solutions for any of your specific needs.

2. Elite customer service

Without customers, your business doesn’t exist, and neither does ours. Everyone in our Long Beach fulfillment company, from top to bottom, understands the importance of keeping customers happy. Every caller receives personal attention to ensure that their questions and problems are resolved to their satisfaction.

3. Flexible services

Your eCommerce business doesn’t stand still. It’s constantly growing and adapting to new challenges and opportunities. Medallion Fulfillment is with you every step of the way. Our services have the flexibility to scale along with your needs, whether it’s seasonal fluctuations or long-term operations.

4. Affordability

It’s always tempting for eCommerce entrepreneurs, especially with start-ups, to wear all the hats in order to preserve precious budget dollars. In reality, our fulfillment services are surprisingly cost-effective. You save on payroll and other expenses associated with order fulfillment, resulting in more money to spend on developing your business.

Partner with Our Long Beach Fulfillment Services

Don’t be fooled by the cookie-cutter, one-size-fits-all approach used by other fulfillment services. Every business is unique and we work with you to create a program that addresses your specific needs.

Contact us at Medallion Fulfillment & Logistics to take the next step in growing your eCommerce business.

The Technology Behind Successful Ecommerce Fulfillment

Distribution center concept and international communication network. globalized business, transportation and professional connections.

Online sales in the United States have more than surpassed expectations. In 2012, online sales hit a record $226 billion, and accounted for 7% of all total retail sales. Experts projected $327 billion by 2016, but they were wrong… Total online sales in 2016 were $394 billion! If your fulfillment company isn’t participating in the ecommerce segment, no doubt you know that you’re missing out on an exceptional opportunity!

In this article, I’ll focus on the technological capabilities a warehouse needs in order to implement an ecommerce fulfillment service. The article isn’t going to be about listing the pros and cons of the Top 10 software programs on the market, because I don’t know your current capabilities or strategic goals. Instead, I believe that the most productive approach is to breakdown the process to help you identify where you can improve your systems.

Let’s talk about process integration. Ecommerce clients will typically approach a fulfillment company with an established business infrastructure. Integration means adapting your systems to plug into those of your customer. The processes that are frequently affected are:

• Order Capture & Management

• Picking/Packing & Shipping

• Synchronizing Order and Inventory Status

• Visibility

• Client & Customer Service

Order Capture & Management

There are more than 300 ecommerce shopping cart companies on the market. Your company needs to be technically capable of adapting to the wide variety of methodologies for communicating with those carts. Orders from carts need to be harvested on a regular basis, controlled to insure none are dropped or duplicated, and converted into a form that is compatible with your system.

I believe this area represents the greatest technical challenge for fulfillment companies in the ecommerce space. Your tool bag for interfacing with a client’s systems must include a wide array of technologies, including the ability to interact with flat files, Application Program Interfaces, Web Services, File Transfer Protocol, call center systems, and the occasional manual-order entry. IT resources to plan the implementation and support this process need to be broadly skilled and creative. Administrative resources that perform the daily-order harvesting routines need to be highly attentive to detail.

Picking/Packing & Shipping

This process is probably the most straightforward. Picking slips are generated, product is picked and boxed, and shipping labels are applied using traditional fulfillment methods. Although there may be special requirements for packing slip and box branding, those requirements don’t vary much from conventional fulfillment. It is essential to operate at a very fast past as ecommerce performance is measured in hours and the volume of orders is measured in thousands per day.

Synchronizing Order and Inventory Status

Ecommerce fulfillment requires that the client’s shopping cart has the most recent inventory and order status information. Your systems need to regularly communicate inventory availability to the cart to ensure that a client’s customer is made aware of out-of-stock situations before placing an order. Customers also need to be able to reference the shopping cart to find the status of their order. Process synchronization between your operation and that of your client is an absolute necessity.


Ecommerce fulfillment is very fast moving! We used to joke that customers would press the “buy” button and run to the front door looking for the UPS truck! With Amazon’s latest experiments in same-day delivery, this joke is almost a reality. Given the speed of ecommerce, it’s important for your clients to be able to have a real-time window into your process and inventory. At a minimum, clients should be able to see orders and inventory in near real time. The leading-edge, ecommerce fulfillment companies have taken a more pro-active stance by publishing “alerts” when important events are happening in the fulfillment process. Alert examples might include: Product X is running low on inventory; a new shipment of stock has arrived; or a customer has returned an order.

Client & Customer Service

The fulfillment process is heavily impacted by fast-paced marketing and promotional decisions. Ecommerce client support typically requires a designated coordinator to represent the client’s requirements to the fulfillment organization and to coordinate program changes. The volume and minutiae of detail often warrant the implementation of “issue logging” and “project workflow” processes within the organization. Given the pace of the business, these processes are best automated.

Some clients, particularly the Entrepreneur and Offshore segments, may ask the fulfillment organization to manage customer support. This might involve call-center work, authorizing returns, handling the occasional complaint, and so on. These client groups often have too small a volume to outsource their work to large call center. Having an arsenal of exceptional customer-support tools, therefore, positions you to capitalize on a good revenue opportunity.

In summary, successful ecommerce fulfillment relies on solid technical foundations. Warehouses and 3PLs must understand that ecommerce clients have very different needs (and expectations) for the technical aptitude, agility and pace of their fulfillment partners. To fully capitalize on the ecommerce segment, your fulfillment service must meet–and exceed–these requirements.

Warehousing or Fulfillment Service – Understanding Your Needs

Medallion Fulfillment for Third Party Fulfillment Needs.

As the operator of a virtual storefront, your eCommerce business needs storage for your products and a way to fulfill orders. Which will better satisfy your needs: a warehouse or a fulfillment company? Take a closer look at how each one works.

Difference Between Warehouse and Fulfillment Center

• Warehouses are widely used by both eCommerce shops and brick-and-mortar stores. These large facilities provide storage for a company’s inventory until it’s sold. Individual SKUs (stock keeping units) are kept on shelves or in storage bins and containers to facilitate order-picking.

• On the other hand, a fulfillment center is a more comprehensive operation. In addition to storing product, a fulfillment center generally handles the entire process, from inventory management to order filling and shipping. These centers are sometimes referred to as a third-party logistics provider, or 3PL.

Benefits of a Fulfillment Company

• In business, larger volume means better pricing. A fulfillment center manages a number of customers, allowing them to receive more advantageous pricing on supplies and transportation than you could ever obtain on your own.

• Are you finding it difficult to keep up with the ever-increasing number of orders? Is it taking too long for customers to receive their products? Fulfillment centers have streamlined processes that can be scaled to accommodate company growth.

• Order fulfillment involves many moving parts. Managing this side of your business on your own is cumbersome and time-consuming. When you partner with a fulfillment warehouse, it frees you up to spend your time and energy growing your business.

A Fulfillment Company Invested in Your Success

At Medallion Fulfillment & Logistics, your success means our success. We have a variety of services, including start-up and Amazon replenishment warehousing, that can be tailored to fit your individual needs. Contact us today for more information.

Startups and New Businesses Have Special Financial Needs, How to Plan for Success

Women, owner of small business packing product in boxes

For many new entrepreneurs, managing finances is one of the more intimidating aspects of a startup business. Ensuring that funding, expenses and other financial elements are controlled from the beginning prevents minor issues from snowballing into major problems.

The good news is that financial management is not as difficult as you might think. Our fulfillment warehouse has been part of several successful startups, so we’re offering these expert tips to get your fledgling business rolling with solid financial planning.

Manage Expenses

In the beginning, expenses can be a huge drain on cash flow during the time you need it the most. Fortunately, most costs can be reasonably estimated ahead of time. Create a year-long budget covering rent, wages, materials, taxes and other fixed expenses and focus on keeping them as low as possible.

Avoid Commingling Funds

As the owner, you may feel all funds are ultimately yours so the line between personal and business finances becomes blurred. When you keep both sides completely separate, it’s much easier to track business finances and prevent personal spending from draining the company account. You should also formally pay yourself a salary rather than simply dip into company funds.

Keep Detailed and Accurate Records

When it comes to judging your company’s performance, you can’t afford to rely on gut feelings or instinct. Make sure an experienced accountant, either in-house or outside, is keeping track of revenue and expenses. Review financial statements regularly and make adjustments based on a clear, overall picture.

Don’t Overdo It

You may feel compelled to take on as many roles as you can to save money, but that strategy can actually be counterproductive. Learning unfamiliar skills on the fly can end up costing more time and money than hiring an experienced person in the first place. Delegating work frees you up to focus on your passion and grow the business.

Learn to Negotiate

Don’t take vendor terms at face value. You’ll be surprised at how often suppliers are willing to make concessions to gain your business. Prepare a game plan ahead of time so you know what your goals are. Remember that it never hurts to ask!

Invest in Technology

Business technology has become so advanced and so widely integrated that your company will be at a serious disadvantage from day one without it. Any investment you make in technology will pay for itself in money and time savings.

Establish an Emergency Fund

Financial experts recommend that people maintain an emergency fund to cover unexpected expenses, and a company is no different. Put aside a percentage of income during peak times to help tide you through the slow periods.

Fulfillment Warehouse Services That Grow Along with You

Are you struggling with adjustments as your business expands? Our fulfillment warehouse services can be tailored to meet you specific needs today and scale to accommodate future requirements. Contact us at Medallion Fulfillment & Logistics to learn more about why we are the first choice for one-stop warehousing, inventory control and order processing services.