No matter how successful the holiday selling season is for your eCommerce business, there’s no time to rest on your laurels. You can’t afford to ease up and have a soft start to the new year. Let our fulfillment company team share some valuable tips to help avoid that dreaded post-holiday sales slump.
1. Conduct a post-holiday sale.
Sales and discounts are part of your holiday marketing plan, but there’s no reason they can’t be part of after-holiday marketing as well. Top global brands such as Nike are known to run clearance sales straight through the month of January. This strategy can pay some additional benefits:
- Offering deep discounts or buy-one-get-one sales is a good way to clear out old inventory and make room for new merchandise.
- Great pricing can mitigate the effect of post-holiday returns by enticing customers to spend more money to upgrade.
2. Retarget your existing customer base.
When email ads are retargeted, studies show that the click-through rate is 180.6 percent higher than the initial email run. This plan also builds loyalty that pays benefits in the long run.
3. Highlight season-appropriate items.
This is where your market research will come in handy. Have you identified any specific buying patterns during the beginning of each year? In addition, there are many products such as outerwear and snow removal equipment that are sure-fire sellers during this time of year.
4. Up your social media game.
Holiday activities may have slowed down social media use, but during the post-holiday lull, old habits are sure to come back. If you’ve been meaning to try TikTok or include more interactive content, there’s no time like the present.
Partner with Our Fulfillment Company in 2024
Let Medallion Fulfillment & Logistics help make 2024 your best year yet. Contact us to learn more.