As the holiday season approaches, both vendors and shoppers eagerly anticipate the buying frenzy of Black Friday and Cyber Monday. But how do you keep that momentum going through the end of the year? Implement these helpful selling tips from our fulfillment company experts to ring the bell on your most profitable holiday season ever.
1. Everything’s better in a bundle.
Convenience is one of the primary reasons consumers have embraced online shopping. During the holiday season, make it even easier for customers by bundling two or more products together in a single purchasing unit. It’s a time-saver for buyers and higher profits for you.
2. Leverage the appeal of flash sales.
Discounts are a staple of holiday shopping, but flash sales up the ante by creating a sense of urgency with a limited time frame. Studies show that consumers are more likely to open an email that holds the promise of a flash sale.
3. Offer tiered discount pricing.
According to Entrepreneur Magazine, boosting average sales per customer is one of the more effective methods to increase revenue and profits. Tiered discounts, in which shoppers get incrementally higher percentage discounts at different levels of spending, is a great way to drive add-on sales.
4. Offer free shipping.
For better or worse, free shipping is no longer a rare perk in the digital marketplace, but it doesn’t have to be a blanket policy. As with tiered pricing, you can tie reduced or free shipping in with specific dollar amounts. Another idea is charging lower shipping fees for lengthier delivery times.
Team Up with Our Fulfillment Company for Happier Holidays
Do you struggle to keep up with seasonal fluctuations in your eCommerce business? Contact Medallion Fulfillment & Logistics to learn more about our scalable programs.