Do you think branding is just for the big guys? No matter what the size of your eCommerce business, branding is the crucial element that will set you apart from your competitors. Our fulfillment warehouse staff shares some expert tips on the best ways to make branding work for you.
1. Be unique.
It can be tempting to “borrow” from companies who have been successful with branding, but that defeats the whole purpose. By all means, study and learn from branding giants such as Apple, Nike and Amazon, but focus on finding and promoting what makes your business special.
2. Create a memorable logo.
As soon as you see their iconic “swoosh,” you immediately think of Nike. A strong, visually striking logo communicates your story in a way that’s instantly recognizable.
3. Keep your branding consistent.
Remember the uproar when Coca-Cola changed their signature soft drink formula that had been in use for nearly a century? Consumers value reliability so they know what they’re getting for their money. Make sure your branding is consistent in all facets of your business.
4. Have a visible social media presence.
Gone are the days when consumers would simply open the Yellow Pages to find what they’re looking for. Today’s shoppers can see pictures of products, compare pricing and read reviews. When your company has a strong presence across social media channels, it raises your profile and projects a professional image.
5. Provide superior customer service.
Technology may rule, but no one likes getting stuck in an endless voice mail loop. Combine robust self-service options with responsive and efficient customer service.
Choose a Fulfillment Warehouse that Fits Your Brand
Medallion Fulfillment & Logistics offers flexible programs that mesh with your branding and grow along with your business. Contact us today to learn more.