Tips for Building Customer Loyalty and Repeat Customers

Medallion is a California Based Fulfillment Company

As with many companies, your marketing efforts are probably directed primarily at converting prospects. But research shows overwhelmingly that repeat customers provide more value in sales and referrals at a lower cost to you.

Doesn’t it make sense to focus marketing activity on customer retention? Our California fulfillment services experts offer some creative suggestions to drive repeat business.

Create a Loyalty Program

A loyalty program is a simple but effective tool that incentivizes customers to come back to your website. Analyze sales reports to determine which criteria to use, such as rewarding repeat customers by volume or number of purchases.

Establish Trust

Consistency and transparency are two factors in building trust with your customers. In addition to making repeat purchases, consumers respond to trustworthy sellers by sharing their positive experiences with others A Forbes study shows more than 80 percent of respondents make purchases based on recommendations by friends and family.

Maintain a Social Media Presence

E-commerce lacks the personalized touch offered at brick-and-mortar stores. Connect with customers by staying active on social media. Answer questions, respond to comments, participate in discussions and post 10x content, original or shared, with genuine value to your target audience.

Sell a Superior Experience

“Sell the sizzle, not the steak” is a classic advertising motto based on the concept that customers respond to benefits, not features. With the amount of competition in today’s marketplace, it’s more crucial than ever to set your business above others by offering a unique buyer experience.

Use Packaging for Promotion

Even if you’ve never ordered from Amazon, chances are you’ve seen their shipping packages numerous times in places ranging from a friend’s home to a post office or UPS store. Take advantage of all that space on your packaging to keep your brand name and logo in front of current and potential customers.

Capture Conversions with Remarketing

All repeat customers begin as first-time customers, but industry statistics show that the average website loses approximately 98 percent of first-time visitors without a conversion. Remarketing with targeted ads to previous website visitors keeps you connected until they’re ready to buy.

Leverage Data

Digital marketing provides sellers with greater quantities of granular data than were ever available previously, but it means nothing unless you act on it. Mine data to learn as much as possible about your customers and use that data for targeted marketing campaigns and offers.

Provide Prompt Fulfillment

No matter how great your product is, nothing dampens a customer’s enthusiasm like long shipping times. If buyers know they can count on your company for prompt and professional order fulfillment, it gives you a distinct advantage over your competitors.

Boost Repeat Business with Our California Fulfillment Services

Are you finding it a challenge to juggle the demands of growing your business with the responsibilities of providing superior customer service? Let our California fulfillment services company handle your order processing needs from receiving and warehousing to shipping and customer support. Contact Medallion Fulfillment & Logistics for more information.

New Important Updates for January

Important News and Reminders for January

Here are a few links to help you understand some of the big changes that have already taken effect and could impact your bottom line. 

NOW through January 24th, USPS Rates have DECREASED to 2020 Rates

  • Temporary Rate Increase has EXPIRED
  • First Class Shipments reduced $0.25
  • Priority Mail Shipments Reduced $0.40
  • NEW 2021 Rates Take effect January 24th and can be downloaded here https://pe.usps.com/PriceChange/Index

UPS 2021 increase started on December 27th

UPS Announces 2021 General Rate Increase – ParcelIndustry.com

FedEx 2021 increase starts January 4th

FedEx 2021 General Rate Increase – ParcelIndustry.com

The cost of shipping is an unforgiving part of the new normal. Managing your shipping costs has never been more crucial to your success.

Value Added Tax (VAT) Must Be Collected Starting January 1st for the UK

Effective Jan 1, 2021, Value Added Tax (VAT) must be collected for all goods
entering the United Kingdom (UK).

There will be a 20% VAT rate on goods valued up to £135 (about $180 USD), which you must collect unless your online marketplace (e.g. eBay, Amazon, Etsy, etc.) is already collecting it. Current procedures for goods valued over £135 remain the same.

To prevent your UK shipments from being delayed, held, or returned by UK Customs in 2021, please consider the following steps:

1. Register for a VAT number with the UK: https://www.gov.uk/vat-registration
2. Collect VAT at the time of purchase.
3. Make quarterly VAT return payments to the UK.

In addition, you should include your VAT number on your customs declarations.
This process will vary depending on your shipping software, so be on the
lookout for instructions early next year.

California and Massachusetts Fulfillment Services that Exceed Customer Expectations

Medallion Fulfillment & Logistics and Sprocket Express provide a comprehensive set of eCommerce services that scale to meet your specific needs. Contact us to learn more about why we should be your first choice in cost-effective and efficient California and Massachusetts fulfillment services.

Our Top Tips for Business Startups – A Focus to Grow Faster

Medallion Fulfillment & Logistics a Fulfillment Warehouse

The first months of a business startup are exciting, but it can also be a time full of impatience. You’ve nurtured your fledgling company from a glimmer of an idea to a fully realized business, and you’re ready to take the world by storm.

That same passion that’s fueled your concept until now can help you grow faster as long as you stay focused. Our fulfillment company has been part of many successful startups, so we’re sharing some tips we’ve learned along the way.

Always Play to Win

Top sports coaches will tell you there’s a difference between playing to win and playing not to lose. Belief in yourself allows you to work from a position of strength rather than a timid, defensive attitude. Always bet on yourself to win.

Stay Flexible

Commitment to your business is vital, but as John Lennon once said, life is what happens when you’re busy making other plans. Many elements are out of your control, so you should remain ready to pivot in order to skirt roadblocks or take advantage of new opportunities.

Prioritize Customer Service

No matter what the product or service, the goal of every company is to satisfy customers. That’s particularly important today, when bad word-of-mouth spreads like wildfire via social media. Think of your customers as real flesh-and-blood people rather than faceless orders and put their needs first.

Keep Learning

In the early days, startup entrepreneurs are often forced to wear many hats out of sheer necessity. Fortunately, there are a number of helpful solutions available from inexpensive online courses to high-tech digital tools. Learning pays extra dividends in the future when you can effectively communicate with experts you hire for those roles.

Take Advantage of Free Advice

There’s an old saying that free advice is worth the price. But there is actually a wide range of groups and forums where you can network with others who have gone before you. Not only will you pick up valuable nuggets of knowledge, you’ll have the opportunity to form professional relationships that prove mutually beneficial.

Avoid Debt

We’ve all heard the dramatic stories of artists and entrepreneurs who maxed out their credit cards (and sometimes those of others as well) to finance their project or company. In most cases, that business model ends up draining your cash flow through costly interest charges. Get in the habit of paying cash whenever possible.

Maintain a Budget

Both personally and professionally, many people make the mistake of increasing spending as income goes up. While you may be tempted to do the same once orders start rolling in, your business will be better served if you continue to operate as though you’re on a shoestring.

Fulfillment Warehouse Services That Grow Along with Your Business

When you start a new business, you should be concentrating on gaining sales, not processing them. Medallion Fulfillment & Warehouse Logistics offers comprehensive fulfillment warehouse services that scale to fit your growing needs. Contact us for more information.

Are You Using The Power of Three to Boost Online Sales?

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Are you familiar with the “power of three?” Studies show that three is the sweet spot when it comes to the brain’s ability to grasp concepts.

This principle can simplify your plans for boosting your company’s online sales. Focus on optimizing these three opportunities for a well-rounded approach that produces steady growth.

1. Grow Your Customer Base

Not surprisingly, this is often the primary goal of most companies. Gaining new customers expands your reach in the marketplace and offsets attrition from accounts that drop off due to business closings and other factors.

The trick is to set yourself apart from the competition by demonstrating that your product or service can best solve a prospect’s problem. This requires a thorough knowledge of your target audience along with compelling content on your website.

Customer conversion is essential, but it’s the most expensive and time-consuming way to increase online sales, which is why you can’t afford to ignore the other two methods.

2. Grow Your Average Order Size

Once a customer makes the decision to buy from you, the hard part is over. You’ve established a level of trust that makes them willing to spend money on your product or service.

Effective ways to increase order size include:

• Upselling a related product, such as suggesting a belt to go with a pair of pants.

• Offering a discount for multiple quantities.

• Selling an upgrade to a higher level of an item, such as a cell phone with more memory.

• Bundling similar items, much like Amazon does when they suggest an additional book on the same topic.

• Suggesting complementary products, such as batteries to go with the kids’ holiday toys.

• Providing options for longer commitments, perhaps a one-year membership instead of one month.

• Selling extended warranties.

• Including a menu of add-ons.

• Offering expedited delivery.

• Showing products other customers have bought at the same time as the current item.

3. Grow Your Number of Repeat Sales

It’s a well-established truism in sales that it’s less expensive to keep existing customers than to find new ones. Satisfied customers pay benefits in repeat sales, plus they’re more likely to provide referrals.

Promotions can play a major role in bringing past customers back for more. Send follow-up emails with coupons, sales and suggestions for similar or related products.

Selling online doesn’t mean you can ignore customer service. It’s actually even more important, because buyers can find new suppliers from the comfort of their living room. Superior customer service is the best way to make sure your company makes a lasting impression.

The Leader in California and Massachusetts Fulfillment Services for Online Retailers is Medallion!

At Medallion Fulfillment & Logistics, your success is our success. Our comprehensive offering of California fulfillment services provides everything you need, from warehousing and order picking to credit card processing and shipping.

Let our California and Massachusetts fulfillment services company handle the details so you can concentrate your time and energy on growing your online sales.

Boosting Your Business with Loyalty Programs and Incentives – 3 Considerations

As online shopping continues to make the consumer marketplace broader than ever, incentive-based programs remain an effective way to gain, nurture and retain customers. Not convinced? Consider these eye-opening statistics:

• According to a January 2016 report in Chief Marketer, the average North American shopper is a member of 13 loyalty and promotional programs.

• Jupiter Research has found that 80 percent of Internet users enter a sweepstakes at least once a year.

Planning Your Promotional and Loyalty Programs

Promotional programs should be planned carefully to get the most bang for your buck. Here are three factors that play a crucial role in the success of any rebates, contests or loyalty rewards.

1. Big Data
While the term may not sound particularly sophisticated, it gets right to the point: “Big Data” refers to the massive sets of information that can be captured and analyzed to uncover consumer habits, patterns and trends. The amounts of available data are increasing exponentially, so the key is getting your arms around it up-front to keep it organized and consolidated in a way that allows for thorough and accurate analysis to allow you to have actionable information for your promotion.

2. Social Media
Platforms such as Facebook and Twitter have become popular vehicles for promotions, and growing channels Instagram and Snapchat have quickly joined the party. It pays to partner up with a promotions expert who understands how to best leverage social media for easy participation and maximum returns.

3. Rise of the Millennials
Millennials are defined as young adults born between the years of 1980 and 2000. Members of this tech-savvy generation are more willing than their parents to allow access to personal data and web habits when the results, such as personally targeted offers, benefit them. Combine that with an expected spending power of $1.4 trillion by the year 2020, and it’s clear that millennials should be a big part of your promotional plan.

Medallion Fulfillment & Logistics: Your One-Stop Solution

For 2020 plan on focusing on growing sales and boosting your marketing efforts and let us handle the rest. We have more than 25 years of experience handling fulfillment services ranging from receiving and warehousing goods to credit card and rebate processing. Contact us today to learn more about how we can be a full-service solution for your fulfillment needs.