So, for 2023 you’ve resolved to lose weight, read more and eat your vegetables. Have you given any thought to New Year’s resolutions for your Ecommerce business? Our fulfillment warehouse team is here to offer some helpful suggestions.
1. Step up your customer service.
If December is a month of sales, January is a month of returns. People are taking stock of their gifts, sorting out which ones to keep and which ones to send back.
While no business enjoys dealing with returns, how you handle them will greatly affect how customers perceive you. Gracious and professional customer service will leave people with a favorable impression. In many cases, you may even manage to turn those refunds into sales.
2. Get creative with marketing techniques.
Post-holidays, customers go into January with a shopping hangover, leaving sales as cold as the temperatures. Dig deep into your marketing bag of tricks for creative ways to generate sales.
Consider these possibilities:
- Review abandoned shopping carts from the last few months and send emails to gently prompt customers to complete the sale.
- Encourage shoppers to redeem gift cards at your online storefront.
- Make judicious use of discounts and coupons. For example, make them contingent on a minimum purchase to drive multiple sales.
3. Analyze your inventory.
After the controlled chaos of the holiday season, inventory numbers may be off. Now is the time to reconcile quantities on hand and current pricing to avoid disappointed customers.
Did you turn up some products that didn’t move as well as expected? Run a sale to help clear out those items and make room for new products.
Team Up with Our Fulfillment Warehouse
Inventory reporting and quality customer service are just two of the benefits provided by partnering with Medallion Fulfillment & Logistics. Contact us today for more information.
