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The Future of Fulfillment: Consumer Trends to Watch in 2024 and Beyond

Consumer Trends and Fulfillment Company Customer Satisfaction

The shift to online retail is here to stay, as more consumers turn to this convenient shopping option. With a growing number of consumers depending on online businesses, it’s important to make sure your company keeps up with customer expectations. Learn more about the latest trends and how a fulfillment warehouse can benefit your business.

Order Tracking

Customers expect the ability to track orders. Being able to do so provides a level of transparency that helps build trust between your customers and your company. Provide customers with tracking numbers, along with real-time updates and automated notifications to keep them up to date on their orders.

Speedy Delivery

Having deliveries made within a couple of days or even on the same day orders are made is a top expectation among consumers. Finding ways to speed up the fulfillment process helps ensure that your customers can get their orders delivered as quickly as possible. This can lead to repeat business for your company.

Simple Return Process

Online shopping comes with a risk that customers won’t be satisfied with the items they order. Providing an easy way for customers to make returns is important for online stores. Make sure you have a clear return policy on your website and provide customers with prepaid return labels, so they can conveniently send items back. Consider adding bubble wrap or other protective materials for shipping fragile items back.

Personalize Customer Experiences

Giving consumers the tools to track orders and ensuring fast delivery helps personalize shopping. Making returns quick and simple goes a step further. These steps can help you build a local customer base and attract new business.

If you’re considering partnering with a fulfillment warehouse, please contact Medallion Fulfillment and Logistics. Our services can help your company meet or even exceed customer expectations, resulting in increased business.

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5 Reasons Your eCommerce Business Needs a E-Mail Marketing Strategy

eCommerce Email Marketing from a Fulfillment Company

Texting may be the trendy way to communicate, but don’t discount the continued value of email. Our fulfillment company experts share five important reasons why email should still be part of your eCommerce marketing strategy.

1. Promote brand awareness.

Even if a shopper isn’t ready to buy now, you want your eCommerce business to be the first place they think of when they are. When you stay in touch with consumers consistently, whether or not they’re purchasing, they’ll come to see you as dependable and trustworthy.

2. Boost website traffic.

Special events, such as new products and sales promotions, are exciting ways to bring shoppers to your website. Email marketing is an efficient way to alert consumer and trigger their curiosity to learn more.

3. Increase customer engagement.

With the intense competition in the eCommerce marketplace, you can’t afford to sit by passively and hope that shoppers stumble onto your website. Be proactive with regular email campaigns that result in feedback, which in turn provides metrics allowing you to further refine your marketing plan.

4. Diversify marketing channels.

We all know the wisdom of the saying, “Don’t put all your eggs in one basket.” If the scope of your marketing program is too narrow, your eCommerce business is more vulnerable to fluctuations. A well-crafted email campaign broadens your customer base for more consistent sales.

5. Maximize profit margin.

As an eCommerce retailer, you have to be particularly mindful of return on investment. Email marketing is a cost-effective way to maximize sales with minimum expense.

Are You Ready to Partner with a Fulfillment Company?

Medallion Fulfillment & Logistics offers advertising and media resources and other value-added services to help with all aspects of your eCommerce business. Contact us to learn more about our first-rate fulfillment company.

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5 Tips on hiring a Fulfillment Company for New eCommerce Business

Business owner On the Phone with a Fulfillment Company.

Partnering with the right fulfillment warehouse can be the difference between steadily growing your sales or floundering in place. Here are five questions to ask when evaluating a potential fulfillment company.

1. Do they provide speedy shipping?

Home delivery is part of the convenience of online shopping. Customers don’t want to wait for their purchases, and they’ve come to expect rapid shipment. Slow delivery times is one of the major reasons consumers switch to another eCommerce company.

2. Are they reliable?

Both you and your customers need to rely on the performance of your fulfillment company. Communication should be open and frequent across all channels, and the company should be providing you with comprehensive and accurate data regarding inventory, delivery times and other metrics.

3. Are they tech-forward?

With all the moving parts involved in the order fulfillment process, it’s nearly impossible to manage it manually. Sophisticated high-tech systems provide real-time data that enables you to respond promptly to any areas that need attention.

4. Are their services cost-effective?

Use of a fulfillment warehouse is a good way to consolidate expenses, but you still have to make it work within your budget. When evaluating costs, go past the initial charges to see if they have tiered pricing schedules, volume discounts and other ways to maximize your investment.

5. Are they scalable?

As your business grows, the last thing you want to do is start over with a different fulfillment company because your original choice can’t handle the increased workload. Look for a company that can accommodate seasonal fluctuations and long-term growth so you can develop a mutually beneficial partnership.

Your Top Choice for Fulfillment Warehouse Services

Medallion Fulfillment & Logistics has extensive experience working with eCommerce companies of all sizes and types. Contact us to learn more.

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How Can I Use AI for My Ecommerce Store?

Businessman touching the brain working of Artificial Intelligence (AI) Automation, Predictive analytics, Customer service AI-powered chatbot, analyze customer data, business and technology

Here are our tips for using AI for eCommerce. The use of artificial intelligence (AI) has been making headlines in recent months. While you might think it’s meant more for computer experts, any kind of business can use AI. In fact, combining AI usage with other services, such as a fulfillment warehouse, can help businesses exceed customer expectations. From email automation to chatbots, learn more about how AI for ecommerce can help your online business succeed.

Virtual Personal Assistants and Chatbots

AI tools can offer a convenient way for customers to get assistance while visiting your online store. Chatbots have been in use for many years. This tool can answer questions or give other information while interacting with customers.

Virtual personal assistants provide a more sophisticated way for customers to get help while doing business with your online store. These AI tools help ensure that customers can get assistance around the clock if needed.

Personalized Communication

Chatbots and virtual personal assistants aren’t the only AI tools you can use to personalize customers’ experience with your business. You can use AI to create personalized automated emails for your customers.

Personalization tools can also recommend products to customers based on past shopping experience and other factors. These kinds of tools can help customers feel more welcome in your online store.

Advanced Search Options

When considering AI for ecommerce, keep in mind AI technology allows online store owners to offer highly personalized search results to customers. These tools pull up search results that are more relevant for customers based on their interests. Providing personalized search results with AI technology can encourage customers to keep coming back to your online store for repeat business.

The Top Solution for Massachusetts & California Fulfillment Services

Your need for effective Massachusetts and California fulfillment services doesn’t end after a sale. Medallion’s comprehensive programs are specifically designed to accommodate the ebbs and flows of your company.

Our robust Amazon replenishment warehousing services meet all of Amazon’s standards at a cost-effective price point. Contact us for more information.

Make sure to subscribe to our blog posts to learn more tips like this post on using AI for ecommerce.

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Is Your eCommerce Business Ready to Outsource Fulfilment and Warehousing?

Cardboard box package with blur hand of Asian shopper woman picking product from shelf in warehouse. customer shopping lifestyle in department store or purchasing factory good concepts.

No matter how competent and ambitious you are, you can’t do it all. Successful eCommerce entrepreneurs know when and where to seek help. Are you ready to outsource to a fulfillment warehouse? Use these questions to guide your decision.

1. What type of product do you sell?

Many fulfillment warehouses offer general services that fit a wide range of products. Other companies support specific categories, such as clothing or appliances. Keep in mind that you’re likely to pay more for specialized services.

2. Does the cost fit your budget?

Outsourcing is counterproductive if it eats into your profitability. Crunch the numbers to make sure the value of the expense outweighs the cost.

3. Does the fulfillment company provide complete customer support?

Unlike brick-and-mortar stores, eCommerce businesses can’t provide face-to-face customer service. Email support is helpful, but it’s only part of the solution. A first-rate fulfillment service includes phone and online chat in their communication options. And don’t forget that you are also a customer who deserves quality support.

4. How does the fulfillment company handle mistakes?

While 100 percent fulfillment is always the goal, the reality is that mistakes happen. A customer may receive an incorrect or damaged item, or the order may be lost entirely. Get the company’s policies and procedures for damaged, lost, or incorrect shipments spelled out in detail so you don’t get unpleasant surprises down the road.

5. Are the fulfillment services scalable?

As your business grows, a fulfillment company’s services should grow with you. Don’t forget about short-term scalability, such as fluctuations in business during the end-of-year holiday season.

Experienced and Cost-Effective Fulfillment Warehouse Services

Our family-owned business has grown from a small operation located in a garage to a company with facilities on both coasts. Contact us at Medallion Fulfillment & Logistics to learn more.