When Does it Make Sense for a Business to Use a Fulfillment House? What Companies Need to Know

Fulfillment Warehouse

Most ecommerce companies are surprised by how little third-party fulfillment costs, particularly when compared to how much they already spend to warehouse, package, and ship products. Outsourcing order fulfillment is cost effective and allows you to switch variable costs to fixed costs. Gene Kent, President of Medallion Fulfillment & Logistics said, “Many times companies are surprised at the overall cost savings our services have supplied when they review their bottom line after the first six months. As we have heavily invested in technology, both in order processing and bar coding in our warehouse, we are able to process orders faster and cheaper than you can typically do yourself.”

When you compare the total cost of order fulfillment, i.e. maintaining a warehouse, lease payments, staff, benefits, unemployment taxes, insurance etc., to an order fulfillment provider’s fixed cost model, you quickly realize that making the switch saves money. Your business can save from 20 to 50 percent on current order fulfillment expenses.

Minimizing Errors Saves Money

If you’re experiencing even slight errors in the order fulfillment process you might be losing a significant amount of repeat business. Order errors inspire new customers and dedicated customers to buy products from other companies, especially in highly competitive niches. A high quality order fulfillment company satisfies customers which lead to repeat business. “Our warehouse bar coding system eliminates problems. When customer merchandise is received in our warehouse it is immediately bar coded and entered into inventory. Hand held scanners are used by our packers and your inventory is tracked all the way to order shipping. We are using one of the most technologically advanced order and inventory management systems allowing business owners to review stock and order statuses of items on our system 24/7 from anywhere in the world just by using the Internet.” said Gene Kent.

Looking to Expand Your Reach?

Fulfillment houses are ideal for companies seeking to sell products overseas because they have the expertise to ensure your products arrive on time and safely. If you’re seeking to expand your company’s customer base by providing customers more alternatives for ordering products and paying, don’t increase your overhead, outsource the fulfillment process.

Wholesale Orders or Business to Business Orders

As your company expands, a fulfillment company can handle your wholesale or B2B orders. Wholesale orders from large retail chains, catalogs and other mass merchants have different demands than business-to-consumer orders. The penalty for noncompliance with an order from a chain of retail stores for even something trivial can be costly.

Fulfillment houses routinely work with wholesale orders and can develop order processing checklists for your account to assure that your orders are completed based on the requirements of the wholesaler saving you costly charge-backs.

Huge, Sudden Increase in Orders

If you’re considering adding new distribution channels or initiating major new promotions, be prepared for potentially thousands of new orders overnight. A huge increase in orders may overwhelm your back-end system; delaying shipments which leads to unhappy customers. An experienced fulfillment company knows how to properly take care of a large increase in orders. A fulfillment house allows you to ramp up very quickly without increasing your overhead.

If your company has a difficult time maintaining a balance between inventory supply and demand, a knowledgeable order fulfillment company can make a huge difference.

Foreign Companies Selling in the U.S.

Businesses based outside of the United States, partnering with a fulfillment service save time and money because they don’t need a warehouse, office and a staff in the United States; they can focus on obtaining new customers.

The Real Advantages of Partnering with a Fulfillment Service:

  • They know how to handle opportunities and problems which may occur as your business expands.
  • Only pay for fulfillment services when you generate sales.
  • Reduce fixed cost overhead.
  • No need to obtain a larger facility to store products when the business expands.
  • Bulk shipping rates available to fulfillment companies; high shipping cost can break deals with clients.
  • They buy shipping materials in bulk at better rates.
  • An active fulfillment company stays current with the latest software and order processing technology.
  • If your business experiences low volume and high volume days, fulfillment firms eliminate the employee cost associated with the fluctuation.
  • You refine and improve your backdoor operations.

Many nationally known companies reap the benefits of partnering with a third party fulfillment center. Small, medium and large businesses can do the same. With 25 years as a fulfillment service provider, Medallion Fulfillment & Logistics understands your culture, brand, and products from a depth of real world experience.

Isn’t it time to find out how you can save time and money on order processing while you work on expanding your market and sales?

Taking Care of Business While You’re On Vacation — Cool Things to Check Out

Tech Tips for Vacation from Medallion Fulfillment & Logistics

Like it or not, your work may be going with you on summer vacation this year.

Don’t get us wrong – a little R&R is vital to your physical and mental well-being. If you can completely detach yourself from the office or the warehouse and enjoy your time off, more power to you.

But by the same token, you’re not going to relax very easily if yu spend your vacation time fretting over missing vital messages or constantly phoning in to stay apprised of new order-fulfillment opportunities.

Aware of this conundrum, technology providers have graciously stepped up to create devices, data plans, programs and apps that help you manage your business and your email from wherever you are. They go a step beyond texting and Skype to deliver some rather cool options.

Summer business tips for keeping up while chilling out

Whether you’re hitting the road or hanging out at home, you can enjoy some time away from the workplace without worrying about falling behind. You may find the answer in free apps, or opt to pay a monthly surcharge or subscription rate – but you may discover that the investment pays off in peace of mind.

The Choices Are All Yours

Single-number convenience
If you’re the kind of manager who gets tons of voicemails, there’s no need to subject your fellow vacationers to the sound of a fulfillment or shipping challenge being addressed. Free – at least until the end of 2012 – Google Voice is an app that delivers phone and texting from the same number and, even cooler, voicemail transcription. This means Google Voice lets you download your voicemail and read it like email. The app also boasts of “cheap international calls” outside North America.

Computer access programs
Stuck on the tarmac? Ditch the Skymall magazine and catch up with the folks back home. GoToMyPC is a screen-sharing subscription program that uses the Internet to connect your mobile device (laptop, netbook, tablet or smartphone) to the computer back home. Available in different pricing tiers for individual and multiple users, this program enables full access to the “host” computer, from email to documents to downloads – you can even transfer files between devices. Just remember to keep your work computer running and connected online before you leave, and GoToMyPC will do the rest.

Windows Live Mesh does GoToMyPC one better – it’s free. This app also recreates the host-computer experience, though you do need to have Windows Vista or Windows 7 or above. You’ll also need Internet Explorer downloaded on your computer to make it work – remember that if you’re tied to Firefox or some other browser.

Personal WiFi
The days of ducking into a McDonald’s or parking behind a Panera Bread to score some need-it-now WiFi are over. Now you can tote your personal WiFi hotspot in your pocket with a data-plan-enabled mobile phone. A variety of hardware and software options – at varying price points – can attach your phone to your laptop or tablet and enjoy Internet access anywhere. Just remember to carry a charger with you – WiFi functions are notorious battery-suckers on phones.

If your spouse and kids are similarly tied to the Internet, you can keep everyone happy on vacation using portable devices. Verizon’s Mobile Hotspot connects up to five phones, tablets, game systems, laptops and other devices simultaneously, while Droid Razr Maxx is a tiny powerhouse that fuels up to seven devices and frees you from the slow access and annoying service charges of hotel and airport WiFi.

Email folders
You use email folders at home; now you can use them anywhere. Creating email folders on your smartphone or tablet takes little time and goes a long way toward helping you organize your communications while away from the workplace. Most plans work with the most popular mail servers, like Gmail, Yahoo Mail, Hotmail and Microsoft Exchange. If you have the iPhone 4, Siri will even transcribe and send your email for you.

It’s Your Time

You earned your summer vacation – make it a meaningful one. With robust technology at the ready, you can keep up at your convenience, return to the warehouse rested, ready – and without millions of emails and voicemails waiting to bury you.

Subscription Boxes Lead the Way in Direct to Consumer Sales

Subscription Boxes Work to Build Your Business

From our June Newsletter – Subscribe Today!

Over 25% of consumers are signed up for subscription box services. The industry now contains over 3,500 established box services worth roughly $10 billion. And, according to MultiChannelMerchant, 75% of DTC (Direct to Consumer) brands will offer subscription services by 2023.

As the subscription model becomes more popular, many businesses are wondering if they should ride this wave with their own subscription boxes or supply their products to mixed or mystery boxes to attract new customers.

Subscription boxes are beneficial to everyone, which is one of the reasons they have become so popular across the board. Here are some of the benefits to consumers and businesses.

Consumers

• Save money

• Try new products

The benefits to consumers are simple. Not only can they avoid running out of products that they use regularly and count on, they also save money on these products. Plus, they can discover new products in the samples included in the boxes.

Sometimes the boxes are random selections, while other times boxes are selected entirely by the consumer. Each has its own benefits.

Businesses

• Better order forecasting

• Enhance customer loyalty

• Improve bottom line

Order Forecasting

One of the challenges of retail in general is the predictability of order flow. Some businesses experience a very regular pattern throughout the year, with peak season activity predictably raising revenue. But most struggle to anticipate the order volume. Forecasting isn’t easy, especially when it’s about the future.

The subscription box model helps regulate the order flow by grouping orders and standardizing the activity among subscribed customers. Although some will cancel their subscriptions, the overall pattern will be more regular than businesses without subscription options, evening out cash flow and helping predict revenues month over month.

In the early days of e-commerce, a business would need to manually create reorder logic to ship to a customer each month. Today there are numerous services that provide this capability within existing e-commerce platforms, communicating with fulfillment partners as well as the customer and fully automating the process.

Customer Engagement and Loyalty

Subscribing to a box is an act of loyalty. This model helps build a relationship between the customer and the business. The consumer is more likely to purchase from the business that they deal with so regularly and the business has an easier time creating engagement for promotions or new items and cross-selling.

Building this level of trust paves the way for potential up-sells. Familiarity enhances customer loyalty in this case. And it’s worth noting that many of these businesses would not have encountered or attracted the customers without the exposure to product trials that subscription boxes create.

Bottom Line Benefits

Subscription boxes can also save the business money. By regulating order flow, there is more predictability in inventory, which prompts a leaner supply chain and reduces carrying costs. At the same time, the business gains new customers and a more predictable order flow.

Fulfillment Partners

• Better forecasting

• Fill niche services

Similarly, a fulfillment partner that processes subscription boxes may be able to move inventory through more quickly, cutting down on stagnant inventory. Storage costs are rarely a significant source of revenue for a fulfillment house, but they can impact a business’ bottom line.

By filling orders and utilizing inventory in a more efficient manner, a brand can achieve JIT inventory (just-in-time inventory) and smooth the supply chain so there are less stuck-in-storage costs. This is good for everyone.

Shipping large volume for a client once per month helps a 3PL better predict staffing needs. 3PLs are accustomed to ramping up staff for peak holiday seasons, but when a client has a very successful sales promotion without warning, this can create a strain on the fulfillment operation.

Subscription boxes help regulate this flow and make the peaks more predictable. Not only does the fulfillment partner benefit from more regular peak order volumes, but this improves efficiency which impacts the 3PL’s bottom line.

Much like the businesses themselves, fulfillment partners can forecast revenue more easily with the more regulated pattern lent by subscriptions.

Fulfillment services who are adept at serving the subscription box market are prepared to handle the relevant logistics. Medallion Fulfillment & Logistics and Sprocket Express have successfully worked out the kinks and are set up to provide service to this niche, which is growing rapidly. This expertise helps us provide quality service to our clients across a variety of fulfillment scenarios.

Conclusion

The subscription box model works well for all parties in the transaction.

• Predictability (of delivery, order flow, revenue)

• Efficiency

• Relationships

• Saves money (retail prices, inventory, supply chain, preparation)

If your business is not involved in subscription service, this may be a good time to research your options. Almost every brand has a product that fits in one or more of these boxes. Contact us today to see how we can help with your subscription box service needs.

Introducing Greg Kent Our New President

Fulfillment Warehouse

Medallion Fulfillment & Logistics has made its name in the fulfillment warehouse industry by providing a full range of services scalable to accommodate each customer’s individual needs. This personal approach continues with the appointment of Greg Kent as our President and acting Manager.

Founder Gene Kent, Greg’s father, assumes the role of CEO, where he will remain involved in Medallion’s daily operations. Gene has several exciting projects in the works as he focuses on growing Medallion’s scope and reach among companies seeking scalable and startup fulfillment services.

Meet Greg Kent

Greg literally grew up in the fulfillment warehouse business, starting 35 years ago as he helped his father ship packages from the family garage that was the original home of Medallion Fulfillment & Logistics. After moving to a 1,500 square-foot warehouse, the company moved to a succession of increasingly larger facilities before reaching our current 50,000 square-foot warehouse.

After several years of working in the family business, Greg recognized the value of broadening his knowledge and took a job with a large fulfillment firm. He spent four years learning all aspects of running a large fulfillment warehouse operation. Armed with all that information, Greg returned to Medallion and put his knowledge and skills to use growing the company.

Medallion’s Growth in the Fulfillment Warehouse Industry

Over the last five years, Greg has been leveraging Medallion’s reputation for elite customer service to forge relationships with large national fulfillment centers that are now referring startups and small-sized fulfillment clients to us. Thanks to Greg’s efforts, Medallion is recognized across the industry for our expertise in fulfillment services for small-, medium-sized and startup companies.

As Greg explains, top-tier fulfillment houses are now referring to Medallion as an “incubator for fulfillment.” These companies specifically admire Medallion’s ability to provide large-scale services on a small scale.

The Future of Medallion Fulfillment & Logistics

While Medallion’s growth is being fueled through nationwide referrals, Greg’s focus remains on strengthening the company’s position as a primary fulfillment warehouse resource for small-, medium-sized and startup businesses. Greg points to the rise of eBay, Amazon and other eCommerce retailers increasing the need for fulfillment services that are responsive, cost-efficient and scalable.

According to Greg, “I feel that we are a hidden gem that has now been discovered by startup entrepreneurs and a set of top-tier national fulfillment companies.” But throughout Medallion’s current and future growth, one thing remains constant. “We will never lose our friendly family-business approach to providing exceptional service at an affordable price.”

Medallion: Your First Choice for Fulfillment and Warehousing Services

Under Greg Kent’s leadership, Medallion Fulfillment & Logistics continues to offer the same quality of personalized service started by Gene Kent in 1982 as he shipped packages out of his garage. We view our clients as part of the family and their success is our goal.

Are you ready to put Medallion’s uniquely versatile fulfillment warehouse services to work for you? Contact us for more information.

The Amazon Effect: Considerations for eCommerce and Brick and Mortar Store Owners

In the increasingly crowded and competitive world of eCommerce, Amazon remains the gold standard. The impact of the online retailing behemoth has been so primal and far-reaching that marketing experts have coined a term for it: “Amazon Effect.”

As the leader in California fulfillment services, we work to stay on top of trends and innovations influencing the industry. Here’s what you need to know about the Amazon Effect and how it applies to your business.

Shifting Buyer Expectations

Amazon’s principal effect has come in the area of buyer expectations. Consumers are demanding a buyer’s journey be “frictionless and immediate,” and these expectations cut across the digital arena to goods and services purchased in brick-and-mortar locations.

These three benefits top the list of what retailers are expected to provide today:

• Free shipping, which is most prominently featured in Amazon’s Prime membership program. While shipping costs can be steep, Amazon has found that it’s paid off in powerful customer loyalty and add-on sales.

• Speedy turnaround time, where customers receive orders in days rather than weeks. Amazon Prime’s free shipping takes only two days, and same-day delivery is available in more than 10,000 locations.

• Easy access, with a variety of options for ordering and delivery. For example, Amazon offers delivery or pick-up for grocery orders and certain items are eligible for subscriptions where orders are entered and delivered automatically.

Generational Differences and the Millennial Mindset

Not surprisingly, younger consumers who have spent their entire lives with technology are more demanding when it comes to eCommerce fulfillment and delivery. A 2018 survey of online shoppers in the U.S., Canada and U.K. found that less than 50 percent of respondents between the ages of 18 and 34 were fully satisfied with their orders.

Other studies have uncovered the “Millennial Mindset,” which Amazon has embraced with great success. The Millennial Mindset is a group of six brand values that buyers from 18-34 rate highly in their shopping experience:

• Social Circle: Is a brand popular within a buyer’s circle of family and friends?

• Self: Does a brand generate an emotional connection?

• Innovative: Does a brand lead its field in creative advancements?

• Trusted: Does a brand have consumers’ best interests at heart?

• Purposeful: Does a brand contribute to the greater good?

• Accessible: Is a brand easily assimilated into a buyer’s lifestyle?

While this mindset originated with Millennials, it’s having a ripple effect through other generations. At this point, Generation X has adopted the mindset nearly as completely as Millennials have.

Countering the Amazon Effect in Brick-and-Mortar Stores

• Use locations to complement eCommerce, not duplicate or compete with it.

• Engage high-tech solutions to track in-store behavior

• Leverage mobile apps with mPos, location-aware coupons and personalized service.

California Fulfillment Services that Exceed Customer Expectations

Medallion Fulfillment & Logistics provides a comprehensive set of eCommerce services that scale to meet your specific needs. Contact us to learn more about why we should be your first choice in cost-effective and efficient California fulfillment services.