Navigating 3PL Growing Pains: When to Outsource Fulfillment

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From Garage to Global: Navigating the 3PL Growing Pains

Every great e-commerce brand has an origin story. Usually, it involves a founder, a garage, and a towering stack of cardboard boxes. Packing your own orders is a rite of passage. You know exactly how the tissue paper should fold, and you personally ensure every shipping label is perfectly straight. It gives you complete control over your customer experience during those crucial early days.

But as your sales climb, that garage gets very small. Eventually, managing inventory becomes a full-time job that pulls you away from the work that actually grows your business, like product development and marketing. The thought of handing your inventory over to a third-party logistics (3PL) provider can cause serious anxiety. You might worry that a massive warehouse will treat your carefully crafted brand like just another barcode on a conveyor belt.

If you are nervous about letting go of your fulfillment process, you are absolutely not alone. This guide will help you spot the exact moments when your business needs to outsource. We will also show you how to overcome the fear of losing control, and explain why finding a partner with real warehouse experience matters far more than flashy software.

The Tipping Point: 3 Signs It’s Time to Stop DIY-ing Your Fulfillment

Knowing when to upgrade your fulfillment strategy is critical for sustainable growth. Wait too long, and you risk burning out your team and alienating your customers with shipping errors. Here are three clear indicators that your business is ready for a professional fulfillment warehouse.

1. Your Shipping Costs Are Eating Your Margins

When you manage your own shipping, you pay retail rates or negotiate minor discounts based on your limited volume. As your order count grows, these shipping expenses quickly consume your profits. A professional 3PL aggregates the shipping volume of dozens or hundreds of clients. This massive volume unlocks significant carrier discounts that you simply cannot access on your own. If your annual shipping expenses are steadily climbing, partnering with an experienced logistics company can drastically lower your per-package cost.

2. Your Business Needs Significant Storage Space

Success brings inventory, and inventory requires square footage. Stacking boxes in your office hallway or renting expensive, inflexible self-storage units will eventually bottleneck your operations. Expanding your own commercial warehouse space requires signing long-term leases, hiring warehouse staff, and buying heavy equipment. A scalable 3PL provides flexible storage space. You only pay for the warehouse shelves you actually use, allowing your business to expand efficiently without massive capital investments.

3. Customer Service is Getting Overwhelming

Are you getting a high volume of customer service emails about late shipments, damaged packaging, or incorrect items? Rapid growth often leads to sloppy fulfillment if you lack the infrastructure to handle the volume. Nothing damages a brand’s reputation faster than a poor unboxing experience. Fulfillment centers utilize established processes to pick, pack, and ship orders accurately. Outsourcing allows you to eliminate shipping errors and regain the time you currently spend putting out customer service fires.

The Trust Gap: Overcoming the Fear of Losing Control

Taking the leap to outsource your fulfillment is terrifying for most founders. Your brand is your baby. Giving up the physical product feels like giving up quality control. You worry that a third-party provider will not pack the boxes with the same care you do, resulting in a disconnected and disappointing experience for your end customer.

This fear is often called the “trust gap.” To bridge this gap, you must change how you view outsourcing. You are not simply hiring a vendor to move boxes; you are selecting a strategic partner.

The key to maintaining your brand standards is clear communication and strict standard operating procedures. A high-quality 3PL will work directly with you to document exactly how your products should be handled, kitted, and packaged. They will provide clear service level agreements that guarantee accuracy and shipping speeds. When you find a fulfillment company that aligns with your core values, you actually gain control. You trade the chaotic, error-prone environment of a crowded garage for a streamlined, professional operation.

Why Experience Beats Pure Tech on the Warehouse Floor

The logistics industry has seen a massive influx of software-first 3PLs. These companies pitch themselves as technology startups. They offer beautiful software dashboards and promise that their automated systems will handle everything effortlessly.

A sleek interface is incredibly helpful for tracking your inventory, but software alone cannot solve physical problems on the warehouse floor. A Warehouse Management System (WMS) helps leaders plan work, but human operators are the ones who make that work happen.

Consider what happens when a supplier delivers a container of goods with missing barcodes. A software system will simply throw an error code and halt the process. An experienced warehouse team will physically inspect the pallets, print new labels, communicate the issue to you, and get your inventory received without missing a beat.

The same applies to sudden promotional spikes or carrier delays. Automation performs routine tasks efficiently, but fulfilling orders in the real world is rarely routine. When exceptions occur, you need seasoned professionals applying human judgment to protect your customer experience. You need a partner who understands logistics from the ground up, not just a tech company that happens to rent warehouse space.

The Medallion Partnership: Enterprise Infrastructure with Founder’s Care

At Medallion Fulfillment & Logistics, we understand the founder’s journey because we lived it. We started our firm in the Kent family garage over 30 years ago. We know the exact growing pains you are experiencing right now. Today, we have grown into a national enterprise, but we remain a family-owned business holding tight to our core values of honesty, flexibility, and exceptional customer service.

We provide the enterprise-level infrastructure your growing brand requires. Our bicoastal fulfillment warehouses in Los Angeles and Boston allow you to reach your customers nationwide quickly and affordably. We offer scalable services that adapt as your order volume fluctuates. Our technology integrates seamlessly with your favorite shopping carts, giving you full visibility into your inventory and order status.

However, our true differentiator is our people. We combine our robust technology with decades of hands-on warehouse experience. We offer customized startup programs and specialized Amazon stock warehousing to meet your specific needs. When you partner with Medallion, you get a dedicated team that treats your merchandise with the exact same care you did when you were packing boxes yourself.

Take the Next Step for Your eCommerce Growth

Your fulfillment strategy should act as an engine for your business, not an anchor holding you back. Transitioning from DIY shipping to a professional 3PL frees you to focus on selling, marketing, and designing your next great product.

Keep your eCommerce shop running on all cylinders by partnering with an experienced team that genuinely cares about your success. Contact Medallion Fulfillment & Logistics today to request a free price quote. Let us help you customize a cost-effective fulfillment solution tailored precisely to your unique needs.

April 13, 2026March 27, 2026

Eco-Friendly Shipping: The “Green” Ground Game

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The “Green” Ground Game: Eco-Friendly Shipping Through Geography

Sustainability is no longer an optional marketing tactic. It is a fundamental expectation for your buyers. Recent consumer surveys show that 82% of shoppers consider eco-friendly options at least somewhat important when choosing which products to buy. As we approach 2026, buyers are looking closely at how their favorite brands operate behind the scenes, paying special attention to how items are packaged and delivered.

Many business owners assume that achieving greener operations requires massive investments in new product materials or expensive carbon offset programs. However, one of the most effective ways to lower your environmental impact happens long after the product leaves your manufacturing facility.

The secret lies in your supply chain geography. By strategically placing your inventory closer to your customers, you can drastically reduce the distance your packages travel. This approach is an environmental win that also keeps your shipping costs down. Let us show you how a bi-coastal fulfillment strategy can transform your business into a sustainability leader while driving measurable ROI.

The Carbon Footprint of a Package

Shipping a single order 2,500 miles across the country leaves a heavy footprint. When you fulfill all your orders from a single, centralized warehouse, you often rely on air freight to meet customer expectations for two-day delivery.

Air freight is notorious for its high environmental cost. Cargo planes produce about 500 grams of CO2 per metric ton per kilometer of transportation. This is significantly higher than ground transportation methods. Relying on air travel to move everyday eCommerce orders is a fast track to an eco-disaster for your brand’s image.

Consumers notice when a small item arrives in an oversized box that has flown across the country. They see the waste, and they understand the environmental toll. If your business wants to earn their long-term loyalty, you need a smarter way to move your goods. A localized ground strategy allows you to bypass the heavy emissions of air transit entirely.

Shortening the Last Mile with Bi-Coastal Hubs

The most effective way to cut down your shipping emissions is simply to ship shorter distances. This is where a bi-coastal fulfillment strategy comes into play. By splitting your inventory between two strategic hubs, you place your products within a short drive of the vast majority of your buyers.

For example, utilizing fulfillment centers in both Los Angeles and Boston covers both sides of the country efficiently. A customer in New York receives their order from the Boston hub via a quick, ground-level truck ride. A buyer in San Diego gets their package from the Los Angeles facility in a matter of hours.

This geographic advantage completely eliminates the need for cross-country flights. It dramatically reduces the total miles traveled per package. You lower your carbon emissions, speed up your delivery times, and pay less for postage because the shipping zones are much smaller. It is a tailored strategy that aligns your business goals with environmental responsibility.

Sustainable Operations Behind the Scenes

At Medallion Fulfillment & Logistics, we know that true sustainability extends beyond the shipping routes. What happens inside the warehouse matters just as much as what happens on the road. We have implemented several eco-friendly practices within our own facilities to ensure your fulfillment process is as green as possible.

Efficient LED Lighting: We use advanced LED lighting throughout our warehouses to minimize energy consumption. These systems provide excellent visibility for our staff while significantly reducing our daily power draw.
Recyclable Dunnage: Instead of filling your packages with unrecyclable plastic peanuts or excessive bubble wrap, we use sustainable packing materials. This recyclable dunnage protects your items during transit and respects the planet.
Optimized Routing: We utilize optimized routing for our carrier pickups. By coordinating efficient schedules and loading processes with our shipping partners, we help reduce the time delivery trucks spend idling or making unnecessary trips.

When you partner with us, these sustainable practices instantly become an extension of your own business. You get to offer greener shipping without having to manage the logistics yourself.

How to Market Your “Green” Delivery Strategy

Once you optimize your shipping footprint, you have a powerful story to share with your customers. But you must communicate your sustainability efforts carefully. Modern consumers are highly sensitive to “greenwashing,” the practice of making false or exaggerated environmental claims.

To build trust, rely on transparency. The Federal Trade Commission’s Green Guides provide excellent direction for business owners looking to market their eco-friendly initiatives safely.

Keep these principles in mind when sharing your green shipping story:

Be Specific: Instead of using vague terms like “eco-friendly,” tell your customers exactly what you are doing. Explain that your bi-coastal fulfillment network reduces the average delivery distance by thousands of miles.
Highlight Materials: Make sure your customers know about your use of recyclable packaging materials. Provide clear instructions on how they can recycle the boxes and dunnage at home.
Provide Evidence: The FTC advises that any environmental claims you make must be supported by competent and reliable scientific evidence. When you use specific, truthful metrics about reduced shipping zones, you build genuine credibility with your audience.

Make Eco-Friendly Fulfillment Your Competitive Advantage

Consumers want to support businesses that share their values. By rethinking your fulfillment geography, you can reduce your carbon emissions, save money on shipping, and deliver packages faster. It is a proven strategy that directly impacts your bottom line and elevates your brand reputation.

Let’s face it. Selling is what you know and love. An experienced fulfillment warehouse can offer advantages, such as good relationships with carriers and strategic bi-coastal locations, that keep shipping costs down while providing superior service to your customers. In the meantime, you are free to work on building your business.

Keep your eCommerce shop running on all cylinders 24/7. Contact us at Medallion Fulfillment & Logistics to learn more about our innovative, cost-effective solutions that can be customized to fit your particular needs.

March 2, 2026February 25, 2026

Navigating the “Green” Shift: How Sustainable Packaging Saves Money & Earth

Consumers today are voting with their wallets, and sustainability is often the deciding factor. While the unboxing experience used to be solely about aesthetics—think glossy fillers and oversized boxes—the modern customer is looking for something different. They want to see that your brand cares about its footprint just as much as its product.

But here is the secret that savvy business owners are discovering: the shift to “green,” or sustainable packaging, isn’t just a marketing play or an environmental charity project. It is a strategic move that can significantly lower your order fulfillment and storage costs.

If you are still packing small items in large boxes filled with plastic peanuts, you aren’t just hurting the environment—you are likely paying to ship empty air.

The Hidden Costs of Oversized Packaging

To understand why sustainable packaging is a financial win, we first need to look at how carriers charge for shipping. It is no longer just about dead weight (how heavy the package actually is). Major carriers like FedEx, UPS, and USPS utilize a pricing model known as Dimensional Weight (DIM weight).

DIM weight calculates the cost of shipping based on the volume of the package—length x width x height—relative to its weight. If your box is large but light, carriers will charge you for the space it takes up in their truck, not just its physical weight.

Why “Right-Sizing” Matters

This is where sustainable packaging practices, specifically “right-sizing,” come into play. Right-sizing is the practice of using the smallest possible packaging necessary to protect the product.

According to recent logistics studies, optimizing packaging dimensions can have massive ripple effects:

Reduced Shipping Costs: By eliminating excess void space, you lower the DIM weight, directly reducing your shipping bill.

Lower Emissions: A study published in Applied Sciences (2026) found that optimizing carton dimensions could reduce CO2 equivalent emissions by nearly 14.5% per kilogram of transported load. Why? Because smaller boxes mean you can fit more units on a pallet and more pallets in a truck.

Less Waste: Smaller boxes require less filler material (dunnage) to keep the product secure.

Sustainable Materials: Beyond the Box

The “Green Shift” also involves the materials you use. The old standard of Styrofoam and virgin plastic is rapidly being replaced by biodegradable and recyclable alternatives.

Biodegradable Fillers

Cornstarch-based peanuts and mushroom packaging are gaining traction. Unlike Styrofoam, which sits in landfills for centuries, these materials break down naturally. They offer the same protection without the environmental guilt, and many modern consumers actively look for these indicators of brand responsibility.

Recyclable Mailers

For non-fragile items like clothing, rigid boxes are often overkill. Recyclable poly mailers or compostable mailers are lightweight and take up a fraction of the space. This switch alone can drastically reduce your DIM weight and storage requirements.

The Storage Factor: Cube Utilization

We often focus on the journey the package takes to the customer, but what about the time it spends sitting in the warehouse? Packaging design directly impacts your storage costs through a metric called cube utilization.

Warehousing fees are often based on the amount of space your inventory occupies. If your products are pre-packaged in bulky, inefficient boxes, you are paying for shelf space you don’t need.

By adopting sleek, sustainable packaging, you can store more inventory in less space. This efficiency allows for better organization, faster picking times for fulfillment staff, and ultimately, lower overhead costs for your business.

3 Reasons Medallion Should Be Your Fulfillment Partner

Navigating the logistics of packaging, shipping, and warehousing can be overwhelming when you are trying to grow a business. You need a partner who understands the balance between cost-efficiency and customer satisfaction.

Here is why Medallion Fulfillment & Logistics is the right choice for your business:

Coast-to-Coast Reach: With warehouses located in both Los Angeles and Boston, Medallion offers true nationwide order fulfillment coverage. This strategic positioning allows you to store inventory closer to your customers, significantly reducing shipping zones, delivery times, and carbon footprints.

Scalability & Experience: With over 30 years in the industry, Medallion has the expertise to handle your growth. Whether you are a startup needing a helping hand or an established brand requiring complex kitting and assembly, their services scale with you so you never pay for more than you need.

Technology Meets Personal Service: Medallion provides seamless software integration with most major shopping carts for automated order processing. But unlike faceless tech giants, they pride themselves on being a family-owned business where you can actually pick up the phone and speak to a helpful human about your specific needs.

Ready to optimize your fulfillment?

Sustainability isn’t a trend; it’s the future of logistics. By refining your packaging and partnering with the right fulfillment team, you can protect the planet and your profit margins simultaneously.

Don’t let inefficient logistics slow your growth. Contact Medallion Fulfillment & Logistics today to discuss how we can streamline your shipping, warehousing, and fulfillment needs.

Get a Free Price Quote Today and see the difference a dedicated partner can make.

February 16, 2026February 16, 2026

From Garage to Grand Scale: How eCommerce Fulfillment Services Drives Growth

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We know exactly what it looks like. The dining room table is covered in packing tape, the garage is overflowing with inventory, and you are spending more time printing labels than you are designing new products.

We know because we have been there.

Medallion Fulfillment & Logistics is an American success story that started right in the Kent family garage years ago. We remember the late nights, the logistical puzzles, and the drive to build something meaningful. Today, we have grown into a national enterprise with warehouses on both the East and West Coasts, but we never forgot where we came from.

That shared history allows us to understand your journey in a way that massive, impersonal logistics corporations simply can’t. We know that for growing brands, eCommerce fulfillment isn’t just about moving boxes—it’s about keeping promises to your customers while maintaining your sanity.

The Scaling Wall: When DIY Stops Working

Every successful online retailer hits a “breaking point.” It’s a good problem to have—it means your marketing is working and people love your product. But operationally, it can feel like a disaster.

When you are shipping ten orders a week, handling it yourself is cost-effective. When you are shipping hundreds, the manual labor starts eating into the time you should be spending on strategy, marketing, and product development.

This is the “Scaling Wall.”

Recent data shows that consumer expectations are higher than ever. According to 2024 studies, roughly 63% of U.S. consumers expect two-day delivery. If you are fulfilling orders from a single location—or worse, your garage—meeting that two-day window without destroying your profit margins on overnight shipping costs is nearly impossible.

If you stay behind the wall too long, your customer service suffers. Errors creep in. Shipping times lag. You need a partner to help you climb over that wall, and that is where professional eCommerce fulfillment services come into play.

Beyond the Box: Technology and Integration

A common misconception among business owners is that a fulfillment partner is just a rented warehouse with a few staff members. In reality, modern fulfillment is a technology business.

To scale effectively, your inventory management needs to be synchronized with your sales channels in real-time. You cannot risk selling a unit on Amazon that you just sold on your Shopify store five minutes ago.

At Medallion, our difference is in our innovation. We offer software solutions that fully integrate with the most popular third-party shopping carts. This means:

Automatic Order Flow: Orders move from your site to our warehouse floor without you lifting a finger.

Real-Time Visibility: You know exactly what is in stock, what is low, and what is shipping.

Accuracy: Integrated systems drastically reduce human error.

Research indicates that nearly half of consumers will stop buying from a brand after a poor delivery experience. By leveraging our integrated technology, you protect your brand’s reputation by ensuring the right product gets to the right person, on time, every time.

The Bi-Coastal Edge: Speed Meets Affordability

One of the biggest challenges in eCommerce fulfillment services is the geography of the United States. It is a massive country.

If your inventory is sitting in a single warehouse in New Jersey, shipping a package to a customer in California forces that package to travel through high-numbered shipping zones (typically Zone 8). This results in two painful outcomes:

High Costs: Carriers charge significantly more for cross-country shipping.

Slow Delivery: Ground shipping coast-to-coast can take 5+ business days.

This is where Medallion’s bi-coastal footprint becomes your secret weapon.

We operate warehouses in Los Angeles and Boston. By splitting your inventory between these two strategic hubs, you can reach the vast majority of the U.S. population in 1-3 days via affordable ground shipping.

This strategy, often used by the biggest players in retail, allows you to drastically reduce your “shipping zones.” A customer in San Diego gets their package from our LA warehouse. A customer in New York gets theirs from Boston.

The result? You lower your average shipping cost per order while simultaneously increasing delivery speed. It turns your logistics from a cost center into a competitive advantage.

The Family Business Difference

In an industry increasingly dominated by venture-backed tech startups and massive conglomerates, the human element often gets lost. You become a ticket number in a queue, waiting 48 hours for a bot to reply to an urgent question about a lost shipment.

That isn’t how we operate.

Medallion is still a family business. We believe in exceptional customer service and responsiveness because we know that when something goes wrong with an order, it’s your reputation on the line.

When you partner with us, you are talking to real experts who care about your business continuity. We offer specialized services like Amazon Stock Warehouse Replenishment and startup programs because we understand the nuances of different business models. Whether you need specialized clothing fulfillment or complex kitting, we handle it with the care of a partner, not just a vendor.

Join the Family and Start Scaling

You didn’t start your business to become a professional box packer. You started it to create, to sell, and to grow.

If you are ready to move from the garage to a grand scale, you need a fulfillment strategy that grows with you. We have the technology to integrate your sales channels, the bi-coastal presence to lower your costs, and the family-business values to treat your brand like our own.

Don’t let logistics hold your growth hostage.

Ready to streamline your shipping? Complete our free quote form today to speak with a eCommerce fulfillment services expert. Let’s build a solution that fits your needs now and in the future.

February 2, 2026February 2, 2026

The Calm Before the Climb: Why February is the Month to Stress-Test Your Supply Chain

Planning for Seasonal Activity is Key for the Spring

If you feel like you’ve just finally caught your breath after the Q4 holiday madness and the January return cycle, you aren’t alone. For many e-commerce brands and retailers, February feels like a hard-earned plateau. But as we near into the second week of February, that “quiet” is a bit deceptive.

In the logistics world, February is the “sweet spot.” It’s the eye of the storm. Behind the scenes, consumer behavior is already shifting. People are looking toward spring breaks, warmer weather, Valentine’s Day, and the start of the outdoor season.

If you wait until the orders start spiking in March or April to look at your processes, you’re already behind. At Medallion Fulfillment & Logistics, we’ve seen it time and again: success in Q1 isn’t won in March—it’s engineered right now.

Here is how to stress-test your supply chain this month to ensure you don’t just survive the Q2 surge, but actually thrive through it.

The Marketing-Logistics “Handshake”

As a Marketing Director, you know better than anyone that a brilliant campaign is only as good as the customer’s unboxing experience. You can spend thousands on customer acquisition, but if the product arrives late—or worse, not at all—that customer is gone for good.

February is the time for the “Great Alignment.” Often, the marketing department is running a mile a minute planning “Spring Fling” promos, while the operations team is just trying to keep the shelves organized.

The Stress Test: Sit down with your fulfillment partner (that’s us!) and walk through your promotional calendar for planning for April, May, and June.

Flash Sales: Are you planning a 24-hour “blowout”? We need to staff up for that 48-hour window following the launch.

New Product Launches: Are there kits or bundles involved? These require different picking logic and potentially extra assembly time.

Expectation Management: When marketing and logistics talk, you can set realistic shipping expectations on your website before the customer hits “buy.”

Inventory Hygiene: Clearing the “Zombie” Stock

Inventory isn’t just products on a shelf; it’s capital tied up in a physical form. During the Q2 surge, warehouse “real estate” becomes incredibly valuable. You want your high-velocity spring items in the most accessible “pick zones,” not tucked away behind boxes of leftover winter gear.

The Stress Test: Perform an inventory “Velocity Audit.”

Look for the “Zombies”—the SKUs that haven’t moved in 60 to 90 days. They are eating your margins in storage fees and physically slowing down the fulfillment of your winners.

The March Solution: Run a “End of Season” clearance in mid-March. Liquidate the laggards to make room for the Q2 heroes. This injects cash back into your business right when you need it for spring ad spend.

The “Fragile” Link: Supplier and Inbound Health

Even if your warehouse is running like a Swiss watch, you’re still at the mercy of your upstream suppliers. We’ve all seen how a single port delay or a raw material shortage can derail an entire season.

The Stress Test: Don’t just check your current stock; check your inbound pipeline.

Buffer Stock: If you’re expecting a 20% jump in sales for Q2, do you have a 30% buffer?

Diversification: If all your eggs are in one supplier’s basket, March is the time to identify a “Plan B.”

Communication: Reach out to your manufacturers now. Ask them about their lead times. If they are seeing delays, you can adjust your marketing spend in March to avoid promoting items that won’t arrive until June.

Digital Infrastructure: Is Your Tech Stack Talking?

In a low-volume month, a manual error—like an order not syncing or a tracking number failing to upload—is a minor nuisance. In a high-volume Q2 surge, that same error can snowball into hundreds of customer service tickets.

The Stress Test: Review your tech integrations.

At Medallion, we use sophisticated Warehouse Management Systems (WMS) that talk to your Shopify, Amazon, or BigCommerce stores. But “set it and forget it” is a dangerous mantra.

Data Sync Check: Are your inventory levels matching up across all platforms?

Shipping Rules: Have you updated your shipping carriers or methods for the new season?

Automated Emails: Are your “Order Shipped” notifications providing the right tracking links? Small digital tweaks in March prevent massive headaches in May.

The Human Element: Customer Experience is the New Marketing

In the age of instant gratification, shipping is no longer a back-end cost; it’s a front-facing marketing feature. People don’t just buy a product; they buy the confidence that it will arrive in time for their vacation or their Mother’s Day brunch.

The Stress Test: Evaluate your packaging and “unboxing” experience.

Sustainability: Spring is a great time to pivot to more eco-friendly packaging. Does your current dunnage reflect your brand values?

The “Wow” Factor: Can you include a simple spring-themed pack-in or a discount code for their next Q3 purchase?

Final Thoughts: Don’t Wait for the Heat

The Q2 surge is coming. The brands that win are the ones that use the quiet weeks of March to tighten their laces, audit their shelves, and talk to their partners.

At Medallion Fulfillment & Logistics, we don’t just want to ship your boxes; we want to help you scale your brand. Our infrastructure is built to handle your growth, but the best results happen when we plan that growth together.

Let’s make sure your supply chain is a springboard, not a bottleneck for your ecommerce fulfillment.

Are you ready for the climb? Reach out to your account manager this week to discuss your Q1 and Q2 projections, and let’s get ahead of the curve together.