Category: Fulfillment Warehouse

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Expert Tips on Growing Your eCommerce Business with Paid Advertising

Visualization of Paid Advertising Concept for eCommerce and Fulfillment Warehouses

When you’re trying to grow your eCommerce business, advertising your brand is essential. Paid advertising provides a highly effective way to reach a wide audience through social media, websites, search engines, and other online platforms.

Keep in mind that as your business grows, you should consider partnering with a fulfillment warehouse to ensure prompt and efficient order fulfillment. While searching for the right fulfillment partner, follow these tips on making the most of paid advertising.

Explore Different Types of Paid Advertising

You might find that one type works better for you, or you might find success from using multiple types. Becoming familiar with all of your options can help you choose the right ones for reaching your targeted audience. Different types of paid advertising include paid search, paid social, native advertising, podcast advertising, and print ads.

Consider Your Marketing Funnel When Targeting Users

You’ll want to think about the search intent of users. For example, top-of-funnel searches typically include reviews or the best places to buy a product. For these, you’ll need to have the right keywords to target users. Middle-of-funnel searches, such as comparing different brands or products, typically require different keywords.

Boost Organic Posts on Social Media

When using paid advertising on Facebook or other social media platforms, you’ll want to boost existing posts. This allows you to reach a wider audience using video ads, image ads, carousel ads, or other types of ads.

Use Best Practices for Native Ads

These are ads that blend in more on websites compared to display banners. Create landing pages, offer clear messaging, and come up with eye-catching headlines to grab users’ attention.

Partnering with a fulfillment warehouse is a smart step to take while growing your eCommerce business. Contact Medallion Fulfillment and Logistics to learn more about services.

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Amazon Takes The Throne as the Largest Shipping Company in the USA

Fulfillment Warehouse

Move over, UPS. After overtaking FedEx in 2020 to take over the #2 spot, Amazon turned on the afterburners to pass Big Brown and become the top private parcel carrier in the United States. Our fulfillment warehouse staff takes a look at how this came to pass and what it may mean for the future.

Road to the Top

Only seven years ago, then-FedEx CEO Fred Smith all but laughed at the idea that Amazon could be a serious rival, referring to the idea as “fantastical.” At that point, Amazon was far in the rear-view mirror of industry leaders UPS and FedEx.

Determined to control all aspects of their business, Amazon turned their attention (and funds) toward significantly expanding their logistics network. This process was helped along the way by the pandemic, when the house-bound public increased the already significant amount of their online shopping.

Estimates are that Amazon will post final numbers of 5.9 billion deliveries in 2023, followed by UPS with 5.3 billion and FedEx with just over 5 billion. While Amazon’s number includes only packages they shipped end-to-end, number for the other two include parcels that were turned over to USPS for last-mile delivery.

What’s Next?

  • In order to more efficiently serve specific geographical areas, Amazon has announced the creation of Amazon Hub Delivery, in which the company will pay small businesses to take over last-mile delivery service.
  • Some retailers, motivated by Amazon’s success, are considering ways to handle their own deliveries.
  • FedEx and UPS are pivoting from total volume of deliveries to focus on more profitable parcels.

A Fulfillment Warehouse and Shipping Provider? We Do It All

Thanks to strong relationships with most common carriers, Medallion Fulfillment & Logistics can handle all your shipping needs with the most cost-effective and efficient methods. Contact us to learn more.

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5 Social Media eCommerce Strategies to Try in 2024

eCommerce Social Media Marketing Strategy Depiction from a Fulfillment Warehouse

Social media has become an integral part of eCommerce, but platforms and strategies continue to evolve rapidly. Our fulfillment warehouse experts take a look at five social media and digital trends that should be a part of your business plan in 2024.

1. Explore live shopping events.

While live shopping events have increased exponentially in China, the United States has not been as quick to embrace this activity. But major platforms such as TikTok and Poshmark are still betting big on the future with major investments in live shopping.

2. Create a personalized shopping experience.

The Internet may be mass-market in scope, but consumers look for a shopping experience that addresses and meets their personal needs. Some companies are now using artificial intelligence (AI) to increase the number of data points they can collect and use for deep personalization.

3. Leverage social influencers strategically.

The influencer industry has grown over recent years, but the winds are starting to shift as increasing numbers of consumers no longer trust such content. In response, eCommerce companies are limiting their partnerships to organic influencers and placing a greater emphasis on authentic content from actual users.

4. Invest in social commerce.

Social commerce, which allows shoppers to make purchases directly from platforms such as TikTok and Instagram, generated upwards of $725 billion in revenue during 2022. What’s more, experts anticipate growth to more than $6 trillion by 2030.

5. Use augmented reality.

Augmented reality (AR) is helping to close the gap between in-store and online shopping. AR devices create an amazing interactive experience that makes products come alive.

Expand Your Business with a Full-Service Fulfillment Warehouse

Our scalable and personalized service programs free you up to focus on growing your eCommerce sales. Contact us at Medallion Fulfillment & Logistics to learn more.

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Startups and New Businesses Have Special Financial Needs, How to Plan for Success

Women, owner of small business packing product in boxes

For many new entrepreneurs, managing finances is one of the more intimidating aspects of a startup business. Ensuring that funding, expenses and other financial elements are controlled from the beginning prevents minor issues from snowballing into major problems.

The good news is that financial management is not as difficult as you might think. Our fulfillment warehouse has been part of several successful startups, so we’re offering these expert tips to get your fledgling business rolling with solid financial planning.

Manage Expenses

In the beginning, expenses can be a huge drain on cash flow during the time you need it the most. Fortunately, most costs can be reasonably estimated ahead of time. Create a year-long budget covering rent, wages, materials, taxes and other fixed expenses and focus on keeping them as low as possible.

Avoid Commingling Funds

As the owner, you may feel all funds are ultimately yours so the line between personal and business finances becomes blurred. When you keep both sides completely separate, it’s much easier to track business finances and prevent personal spending from draining the company account. You should also formally pay yourself a salary rather than simply dip into company funds.

Keep Detailed and Accurate Records

When it comes to judging your company’s performance, you can’t afford to rely on gut feelings or instinct. Make sure an experienced accountant, either in-house or outside, is keeping track of revenue and expenses. Review financial statements regularly and make adjustments based on a clear, overall picture.

Don’t Overdo It

You may feel compelled to take on as many roles as you can to save money, but that strategy can actually be counterproductive. Learning unfamiliar skills on the fly can end up costing more time and money than hiring an experienced person in the first place. Delegating work frees you up to focus on your passion and grow the business.

Learn to Negotiate

Don’t take vendor terms at face value. You’ll be surprised at how often suppliers are willing to make concessions to gain your business. Prepare a game plan ahead of time so you know what your goals are. Remember that it never hurts to ask!

Invest in Technology

Business technology has become so advanced and so widely integrated that your company will be at a serious disadvantage from day one without it. Any investment you make in technology will pay for itself in money and time savings.

Establish an Emergency Fund

Financial experts recommend that people maintain an emergency fund to cover unexpected expenses, and a company is no different. Put aside a percentage of income during peak times to help tide you through the slow periods.

Fulfillment Warehouse Services That Grow Along with You

Are you struggling with adjustments as your business expands? Our fulfillment warehouse services can be tailored to meet you specific needs today and scale to accommodate future requirements. Contact us at Medallion Fulfillment & Logistics to learn more about why we are the first choice for one-stop warehousing, inventory control and order processing services.

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What is Omnichannel Marketing and Why Do I Need to Embrace It?

Omnichannel Marketing Depiction

You might be familiar with multi-channel marketing with the rise of social media over the past decade. But have you heard about omnichannel marketing? This marketing approach differs from multi-channel marketing, while offering an effective way to enhance customer experience. Learn more about omnichannel marketing and how it can help your business.

What Is Omnichannel Marketing?

This type of marketing provides a seamless experience for customers via access to support, special offers and sales, merchandise, and other services across all devices, channels, and platforms. How is this different from multi-channel marketing? With multi-channel marketing, customers might have access to support on a company’s website, but only on the desktop version. With omnichannel marketing, customers would have access to support services on mobile and desktop websites, social media, and other channels, such as live chat.

Benefits of Omnichannel Marketing

Why should your company consider adopting this marketing approach? Focusing on omnichannel marketing offers important advantages for businesses. With this kind of marketing, you’re making it easier for customers to get in touch with you. Instead of having to visit your desktop website for one service and browse your social media accounts for other information, they have convenient access to everything they need on all channels and platforms.

Switching to omnichannel marketing can help your company improve customer satisfaction, which often translates to higher profits and more business. Providing customers with as much convenience as possible encourages repeat business and loyalty. This can turn into increased sales from these customers and new customers. Partnering with a fulfillment warehouse can help boost sales and customer satisfaction even more.

Are you looking for a fulfillment warehouse as part of a shift toward omnichannel marketing and fulfillment? Please contact Medallion Logistics and Fulfillment to find out how we can help your business succeed.