New Important Updates for January

Learn About the Amazon Effect

Here are a few links to help you understand some of the big changes that have already taken effect and could impact your bottom line. 

NOW through January 24th, USPS Rates have DECREASED to 2020 Rates

  • Temporary Rate Increase has EXPIRED
  • First Class Shipments reduced $0.25
  • Priority Mail Shipments Reduced $0.40
  • NEW 2021 Rates Take effect January 24th and can be downloaded here https://pe.usps.com/PriceChange/Index

UPS 2021 increase started on December 27th

UPS Announces 2021 General Rate Increase – ParcelIndustry.com

FedEx 2021 increase starts January 4th

FedEx 2021 General Rate Increase – ParcelIndustry.com

The cost of shipping is an unforgiving part of the new normal. Managing your shipping costs has never been more crucial to your success.

Value Added Tax (VAT) Must Be Collected Starting January 1st for the UK

Effective Jan 1, 2021, Value Added Tax (VAT) must be collected for all goods
entering the United Kingdom (UK).

There will be a 20% VAT rate on goods valued up to £135 (about $180 USD), which you must collect unless your online marketplace (e.g. eBay, Amazon, Etsy, etc.) is already collecting it. Current procedures for goods valued over £135 remain the same.

To prevent your UK shipments from being delayed, held, or returned by UK Customs in 2021, please consider the following steps:

1. Register for a VAT number with the UK: https://www.gov.uk/vat-registration
2. Collect VAT at the time of purchase.
3. Make quarterly VAT return payments to the UK.

In addition, you should include your VAT number on your customs declarations.
This process will vary depending on your shipping software, so be on the
lookout for instructions early next year.

California and Massachusetts Fulfillment Services that Exceed Customer Expectations

Medallion Fulfillment & Logistics and Sprocket Express provide a comprehensive set of eCommerce services that scale to meet your specific needs. Contact us to learn more about why we should be your first choice in cost-effective and efficient California and Massachusetts fulfillment services.

Tips for Turning Instagram into a Sales Generating Machine for your Store

Medallion Fulfillment - a Fulfillment Company

So you’ve optimized your website content and you regularly engage with followers on Facebook and Twitter. If that’s the extent of your social media campaign, you’re ignoring a dynamic platform that can be a valuable tool in your online arsenal.

Instagram is more than just a place to post pictures of artfully arranged food. With approximately 800 million active monthly users, Instagram provides a great platform for you to connect with prospective customers.

Among the top 100 brands worldwide, 90 percent have an Instagram account, yet the business world has barely scratched the surface of the platform’s potential. Follow these tips from Instagram marketing experts to get orders flowing through your fulfillment warehouse.

Follow the Leader

Why spend time trying to reinvent the wheel? Large companies such as eBay and Amazon have the time and resources to research the impact of hashtags, relationship between text and image and other elements that make up effective Instagram posts. Study their accounts carefully and apply their methods.

Tell an Intriguing “Story”

Instagram Stories is a feature that lets you post a set of videos and still images in a slideshow format. Each Story stays online for a period of 24 hours, making it a perfect vehicle to tease promotions, new items and any other information you want to highlight.

Team Up with Influencers

Influence is a valuable commodity in marketing, and Instagram Influencers can help you exponentially expand your reach. Influencers are Instagram users who have established a reputation of expertise and trustworthiness in a particular area or niche.

Not sure where to start? Tomoson is a digital marketing platform with a searchable database of more than 50,000 Influencers that can be filtered by demographics, total reach and other criteria.

Walk in Your Customers’ Shoes

As with any social media marketing, an Instagram campaign requires careful planning and curation to achieve the desired results. When posting content to your Instagram feed, take a step back and view it as a customer would. Are the images and text projecting the image you want to cultivate?

Think Quality, not Quantity

Instagram marketing isn’t just a numbers game. You want to develop a base of followers who are truly interested in your brand and what you have to say. Instead of putting your Instagram feed on autopilot; focus on ways to connect with quality followers:

• Look for users via hashtags that correlate with your business and follow them first.

• Downplay blatant self-promotion in favor of engagement-based content, such as asking users to share photos based on a certain theme and marked with a hashtag.

• Create an emotional connection through posts about volunteer work or other personal passions.

Fulfillment Warehouse Services for Your Unique Success “Story”

Follow through on your Instagram campaign with impeccable customer service. Let our scalable fulfillment warehouse services provide a seamless customer experience, from ordering through delivery.

Contact us today and learn how Medallion Fulfillment & Logistics can handle your fulfillment warehouse needs, leaving you free for the important business of growing your sales.

Top Ten Questions a Startup Should Ask an Accountant

What Should You Ask Your Accountant?

When you’re starting up a new company, the temptation is to wear all the hats. After all, it’s your baby and no one understands it like you do. Of course, there’s also the matter of that pesky budget. It stretches a lot further when you’re employing a staff of one.

Of course, the reality is that you can’t do everything yourself. And speaking of budgets, the one area where you truly need some help is your finances. It would be so much simpler if business accounting was just a matter of addition and subtraction. But it’s a complex minefield that takes experience to navigate.

It’s too important of a position to leave to chance. In other words, don’t Google “accountant” and select the first one that pops up. Shop around for a financial expert just like you would for inventory, supplies and equipment. He’ll be working for you, so he should meet the qualifications that you’re looking for.

You don’t have to meet with a prospective accountant in person, but don’t rely on email. If you can’t meet, use Skype or the telephone. Hearing an actual voice helps you get a better sense of a person. Is he confident and well-spoken? Does he hem and haw while searching for answers? This could be the first step in an ongoing relationship, so start it on the right foot.

Be sure you do your homework before your meeting. Here is a checklist of questions that will provide much of the information you’ll need to make an assessment.

  • How long have you been in business? A fledgling firm may not yet be experienced enough to handle your concerns. On the other hand, an accountant who’s been in business for many years may be on the verge of retirement. Find out what the plans of succession are so you’re not left hanging.
  • Will I be assigned to one person? Some accounting firms operate on a call center basis, with associates taking calls on a rotating basis. If your account is specifically assigned to an accountant, the two of you will be able to develop a relationship and he’ll get to know your particular business much better.
  • What services do you offer? There are several subcategories under the heading of finance. Are you looking for tax preparation help? Do you want someone to handle budgeting and cash flow management or strategic planning?
  • How often will we be in contact, and by what means? You want to be on the same page with this issue. If you want to be able to consult on a weekly basis, you don’t want to find out afterwards that he’s available only once a month. Just as with your initial meeting, you should also be able to have personal contact, at least for the major meetings.
  • Are you available year-round? Some accounting firms are open only during tax season when demand for their services is at its peak. However, as a new business you’ll need advice during the rest of the year as well.
  • Make sure you and your accountant are on the same page.What types of businesses do you work with? Restaurants have a different financial agenda than contractors, who in turn are different from graphic artists. It helps to find an accountant who’s familiar with the type of business you’ll be operating.
  • How do you bill for your services, and what’s included in your fee? Some accountants bill by the hour while others charge a flat rate. You might want to consider the former if you’ll be handling most of your finances in-house and consulting only on major issues. Find out exactly what’s covered in the rates so you don’t end up getting nickel-and-dimed on services that turn out to be an extra charge.
  • Do you follow a conservative or aggressive approach? Nearly all financial matters come with risk, and business finances are no exception. For example, some accountants will beat the bushes to write off every possible penny. Others are reluctant to put a client in a position of possibly being red-flagged for an audit. Determine where you fall on this continuum so you find an accountant whose views are compatible with yours.
  • How will I be informed of relevant changes in my industry? A good accountant should keep you abreast of current news and events pertinent to your business, particularly changes in tax regulations.
  • What type of accounting software do you use? If it’s not the same as yours, ask how information and data will be exchanged.

This list can be supplemented or modified based on the needs of your specific business. Overall, it gives you a solid platform to find an accountant who will work as hard for your company as you do.

At Medallion Fulfillment and Logistics we make it easy for startups and new businesses to grow with thoughtful services and flexible order fulfillment options. Call us today to get a free price quote so you can focus on growing your business and leave the shipping to us.

Tips to Moving One-time Shoppers into Lifetime Buyers

California and Massachusetts Fulfillment Services

Year-end holiday sales have traditionally made up at least 20 percent of a retailer’s annual total. Thanks to a strong labor market and a high level of consumer confidence, international business consulting firm Deloitte is predicting a 3.6 to 4 percent increase in holiday spending for 2016.

Now for the bad news: holiday customers shop with you primarily out of convenience, rather than a strong affinity for your brand. While they have a solid impact on overall business, they rarely translate to repeat customers.

Three Ways to Convert One-time Shoppers to Lifetime Buyers

It costs far more to attract a new customer than it does to retain an existing one. Here are some tips to keep those lucrative seasonal customers coming back for more.

1. Educate Them

Yes, consumers like to save money, but your brand and its message are what earn their loyalty. Instead of bombarding new customers with come-on’s offering discounts and promotions, follow up with a welcoming email explaining who you are and how your company can solve their problems with your products or services.

2. Add a Personal Touch

With the increasing amount of competition in the marketplace, your company has to stand out above the others to gain sales. Offering superior customer service is a great way to set you apart. Using a proactive approach to address customer questions and concerns demonstrates that you consider them to be more than a faceless seasonal transaction. For many sites chat functions for immediate interaction is a great way to add a personal touch.

3. Retarget One-Time Customers

Converting seasonal customers means getting them to think of your company as a year-round solution to their needs. Social media lets you target specific audiences with information such as new products, coupons and even “non-ads” thanking customers or asking for feedback.

Focus on Marketing and Let Medallion Fulfillment & Logistics Handle the Rest

Sales and marketing is a full-time job and should have your focus to help your business grow. Leave the ordering, warehousing, packing and shipping to us. We have more than 25 years of experience in providing professional and cost-effective fulfillment services so you can concentrate on growing your business. Contact us today for more information.

How to Take Product Photos for Your Store Like a Pro But on the Cheap

As online shopping continues to grow market share, the sense of touch has been removed from the buying process, making visual appeal more important than ever. According to ecommerce consultant BigCommerce, two-thirds of consumers rate image quality as “very important” when it comes to online purchases.

Before you rush out and hire a pricey photographer, check out these great tips for cost-effective and professional-looking DIY photos.

1. Technique Is More Important than Equipment

Don’t let anyone talk you into dropping hundreds or thousands of dollars on a state-of-the-art camera. If you can afford it, then by all means, but modestly priced cameras and even smart phones are capable of producing high-quality photos. Decisions such as lighting, staging and processing play a more significant role.

2. Create Your “Studio”

• Set up a table as close to a window as possible without getting into the shadow cast by the windowsill.

• Use poster board or mats to create a generic white background, “sweeping” it from the horizontal tabletop to the vertical wall to provide a seamless look.

• You’ll need at least two lights. Clamp-style is preferable as they stay in place but can be easily moved around. Make sure to use identical light bulbs with a cooler shade.

3. Include Action Shots When Appropriate

In many cases the white background will be sufficient, but some products have more appeal when shown in use. For instance, a picture of a person wearing sunglasses can be more attractive to potential customers.

4. Don’t Stop at One

Take a number of pictures of your product from a variety of sides and angles. Multiple views are the best way to overcome the two-dimensional aspect of online images.

5. Keep It RAW

For best results you should shoot in RAW format, which captures all of the visual data and gives you greater latitude in editing. In addition, changes don’t affect the original file so you won’t have to worry about losing data.

6. Evaluate and Adjust

After every session, review your work with a critical eye to see what worked and what didn’t, and then apply your findings to future photo shoots.

Ecommerce Fulfillment Services for the Busy Entrepreneur

Are inventory, order processing and logistics taking valuable time away from the business of driving sales? Contact Medallion Fulfillment & Logistics to learn more about our comprehensive ecommerce fulfillment services.