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Inbound Marketing Can Drive Traffic and Sales

Inbound Marketing Tips From a Fulfillment Company

Have you added inbound marketing to your eCommerce bag of tricks? Our fulfillment company experts explain why this relatively new concept should be an integral part of your business plan.

What Is Inbound Marketing?

•Traditional outbound marketing tools such as TV and radio ads, cold calls, and direct mail use a scattershot approach in the hopes that their message will randomly land with motivated buyers.

•On the other hand, inbound marketing utilizes Facebook, X, YouTube, and other digital platforms to distribute their message. This enables the use of search engine optimization (SEO) to target and pre–qualify shoppers and direct them to your site.

Crafting a Successful Marketing Plan

1. Create informative and compelling white papers, blogs, video clips, and other content to post on your website.

2. Strategically implement SEO to boost your rankings within the top search engines.

3. Distribute your content via Instagram, TikTok, LinkedIn, and other social media channels.

Benefits of Inbound Marketing

• With no charge to use many of the social media platforms, inbound marketing is extremely cost-effective. Results of a HubSpot survey indicate an average cost of $134 for an inbound lead versus $332 for an outbound lead.

• Outbound marketing uses an intrusive approach to “push” its message, which can often be counterproductive as consumers choose to ignore it. Inbound marketing targets interested buyers who are receptive to the message.

• Inbound marketing allows consumers themselves to control distribution of your message. When they share one of your posts or links, they implicitly add their stamp of approval, creating a level of trust.

• Bundle related items together for add-on sales. For example, buy a new blanket and receive 20 percent off a set of sheets.

More Than Just a Fulfillment Company

Getting your product from Point A to Point B isn’t all we do. We offer a number of value–added services, from advertising and media resources to website design and hosting. Contact us to learn more.

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When Should Etsy Store Owners Consider Moving to a Fulfillment Provider?

Etsy Shop Working with a Fulfillment Warehouse

Etsy is a highly profitable commerce platform, connecting consumers to millions of sellers. If you’re a store owner with growing product demand, fulfillment can be challenging.

Etsy doesn’t offer a full-suite of order realization services, requiring you to develop your own strategy. Below is an overview of the reasons to hire a fulfillment company.

When it’s Time to Outsource Order Fulfillment

Keeping up with orders creates positive customer experiences. If you’re struggling to meet increased order volumes, realization services provide the resources to support your growth. These may include packaging, storage, tracking, and shipping.

Partnering with a fulfillment company is vital when scaling up production in response to increased business. Your inventory levels have grown, and your real estate is jam-packed. Instead of leasing more space, these services offer infrastructure to help you keep up with growing business.

A fulfillment provider is an invaluable asset for improving service speed and efficiency. Etsy is fast-paced and competitive today, with increasing customer expectations. You can’t afford long delivery times and efficiency lapses. Your lead times can benefit from an organized warehouse and streamlined shipping processes.

Hiring realization services makes sense when you need time to focus on other aspects of your Etsy business. Operations can distract you from marketing and sales. By offloading the burden to a trusted partner, you can redirect your efforts elsewhere.

A major benefit a fulfillment company offers is reduced overhead costs. If the cost of meeting fulfillment demands is unfeasible, their services can help you streamline and reduce costs.

Conclusion

The demands of Etsy order execution can be stressful. Medallion Fulfillment and Logistics looks to be your trusted partner, offering tailored solutions to support your growing e-commerce business. Contact us today if you need a dependable, scalable, and cost-efficient order completion strategy.  

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The Medallion Fulfillment & Logistics Advantage

Medallion Fulfillment Warehouse Worker Picking Packages.

You’ve made the decision to team up with a fulfillment warehouse in order to grow your business while providing a superior customer experience. Now comes the crucial decision: which one? Take a look at the factors that make up the Medallion Fulfillment & Logistics advantage.

5 Reasons to Choose Medallion Fulfillment & Logistics

1. Experience and family values

With nearly half a century as a successful fulfillment and warehousing provider, Medallion has been through the explosion of online retailing, and we know how to do it right. The Kent family treats each customer as member of their extended family.

2. Innovative solutions

Are you facing tough challenges that seem insurmountable? We’ve either seen a similar situation and we have the answer, or we have enough experience to craft a workable solution.

3. Bicoastal facilities

Medallion has full-service warehouses in the Los Angeles area and the Boston area for delivery to your customers wherever they’re located. Both warehouses are equipped with 24-hour surveillance cameras and armed-guard response services to ensure that your inventory is safeguarded at all times.

4. Affordable prices

Over the years, Medallion has established strong relationships with UPS, FedEx, and other top 3PL providers. As a result, we receive preferential rates and we pass those savings on to you. In addition, it’s more cost-effective to have all your order fulfillment needs covered under one umbrella, rather than parceling them out piecemeal or doing them yourself.

5. Customized programs

Do you have a fledgling start-up business or are you an established online merchant looking to expand? The good news is that it doesn’t matter with Medallion. We can offer a program tailored to fit your budget and needs.

Medallion: Your First Choice for a Fulfillment Warehouse

Ready to experience the Medallion difference? Contact us to get started.

 

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Medallion Fulfillment’s Commitment to Growing Small eCommerce Businesses

Fulfillment Services for Small Business

In today’s rapidly evolving eCommerce landscape, small businesses often face an uphill battle. From managing inventory to ensuring timely deliveries, the challenges are numerous. That’s where Medallion Fulfillment steps in, bridging the gap between ambition and achievement.

Our References

I recall a conversation with a budding entrepreneur who had a unique product but struggled with logistics. She shared how Medallion Fulfillment transformed her business. Before partnering with them, she was overwhelmed, spending countless hours on order fulfillment and shipping, which left little time for growth-focused activities. But with Medallion Fulfillment’s expert services, she could delegate these tasks and focus on refining her product and expanding her market reach. The impact was immediate and profound—her sales soared, and customer satisfaction improved dramatically.

The Commitment

Medallion Fulfillment’s dedication to supporting small eCommerce businesses is unwavering. Here are some specific commitments and strategies:

  • Comprehensive Solutions: Offering a full suite of services, from inventory management to order processing and shipping, all tailored to meet the unique needs of small businesses.
  • Scalable Services: Flexible solutions that grow with your business, ensuring you never outgrow the support Medallion provides.
  • Advanced Technology: Utilizing cutting-edge technology to streamline operations, reduce errors, and enhance efficiency.
  • Personalized Support: A dedicated team of experts ready to assist with any challenges, providing a personal touch that large corporations often lack.

The Results

The results speak for themselves. Numerous testimonials from satisfied clients highlight the positive outcomes of partnering with Medallion Fulfillment:

  • Boosted Sales: Many businesses report significant increases in sales after streamlining their fulfillment processes.
  • Enhanced Customer Satisfaction: Timely deliveries and accurate order processing have led to higher customer satisfaction and repeat business.
  • Business Growth: Freed from the logistical burdens, businesses have been able to innovate, expand their product lines, and enter new markets.

Conclusion

Medallion Fulfillment plays a pivotal role in empowering small eCommerce businesses to thrive. By providing reliable, efficient, and scalable fulfillment services, they enable entrepreneurs to focus on what they do best creating and selling amazing products.

Supporting small businesses isn’t just beneficial for individual entrepreneurs; it’s essential for fostering innovation and economic growth. Discover our fulfillment services today and see how Medallion Fulfillment can help your business reach new heights.

Discover Our Fulfillment Services Today

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Apparel Fulfillment – Why You Need an Experienced Fulfillment Company

Apparel Fulfillment Company Warehouse

Are you an entrepreneur considering an online apparel business? Maybe you’ve already taken the plunge. In either case, you’re learning that apparel sales have their own unique challenges. Consider these compelling reasons why partnering with an experienced fulfillment company can be the key to success.

What Makes Online Apparel Sales Different?

On the surface, it might appear that online selling has the same basic principles regardless of the products, that’s true only to a point. Apparel sales have to take into account certain factors that don’t apply to other categories.

  • No matter what type of apparel you’re selling, it will involve a wide range of styles, colors, and sizes. As a result, you must be prepared to offer and maintain a larger number of SKUs than most companies.
  • Apparel has historically been sold on a “try before you buy” basis. Without the aid of fitting rooms, online apparel stores have to accommodate a greater volume of returns and exchanges.

Why You Need an Experienced Fulfillment Company

1. Faster and less expensive shipping

Savvy consumers expect quick delivery at a low cost. Good fulfillment companies have solid relationships with a number of shippers, which means you get the advantage of preferential rates.

2. High-tech inventory management

Don’t get lost in the maze of multiple SKUs and inventory tracking. Fulfillment warehouses use state-of-the-art technology to manage your inventory and deliver real-time numbers to your computer or device.

3. Efficient processing of returns and exchanges

Fulfillment companies have dedicated customer service teams who are trained to handle returns and exchanges smoothly and effectively, even during the holidays and other busy seasons.

Medallion Fulfillment & Logistics: Your Partner in Success

Spend time growing your apparel business instead of struggling with back-end issues. Contact us today to learn more about our fulfillment solutions.