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5 Tips on How to Measure The Success of a Black Friday Sale

Fulfillment Company Team Looking Over Black Friday Analytics

As an eCommerce entrepreneur, creating and executing a marketing plan is only part of the job. The final step involves reviewing results and making necessary adjustments to improve going forward. Our fulfillment company staff shares five tips to use in measuring the success of your event.

1. Make sure you use the right sales tools.

Today, it’s easier than ever to capture accurate data reflecting all aspects of your eCommerce business. How familiar are you with these digital tools?

  • Google Analytics is the gold standard for tracking website traffic to reveal user behavior and conversions.
  • Facebook, X (formerly Twitter), and other social media platforms have their own analytics programs to identify top-performing posts and determine levels of engagement.
  • Mailchimp and Sendinblue are valuable tools to assess email campaigns.

2. Compare average order values.

Ideally, customers will be motivated to spend more money during Black Friday. Compare the average order value, or AOV, of Black Friday sales to AOV over the rest of the year as well as last year’s Black Friday sales.

3. Determine customer acquisition cost and return on ad spend.

How productive are your advertising dollars? Take a look at customer acquisition cost (CAC) and return on ad spend (ROAS) to ensure that your budget is being optimized.

4. Review conversion rates.

Bounce rates and abandoned carts will give you insight into how effective your campaigns are in guiding people all the way through the sales funnel.

5. Study customer feedback.

Are customers leaving positive reviews? How many of them are return visitors? The more satisfied a customer is, the more likely they are to come back and recommend your shopfront to others.

A First-Class Fulfillment Company for All Seasons

Contact Medallion Fulfillment & Logistics to learn more about our comprehensive range of services, including advertising and media resources.

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Tips for eCommerce Store Black Friday Promotions that Boost Sales

Conceptual Image of an eCommerce Fulfillment Warehouse Scenario

Will you be giving thanks for a successful and profitable Black Friday in 2023? Our fulfillment warehouse staff shares easy and useful tips that will help create momentum to carry your eCommerce store through the holiday selling season.

1. Promote deeply discounted Black Friday deals.

Sales of 10 percent or 20 percent off are common enough during the rest of the year, but they won’t grab the attention of holiday shoppers. Strategically choose items to run for 40 to 50 percent off, or even buy-one-get-one free. Leverage bundling of these items to boost the average order value.

2. Segment your marketing campaigns.

Target these specific categories of shoppers, as identified by marketing automation platform Klaviyo:

  • Deal-hunters
  • Last-minute shoppers
  • VIPs
  • “Looky-loos”
  • Impulse buyers

In addition, come up with a special “sweetener” to entice people who haven’t bought or who came close to purchasing.

3. Prepare the infrastructure.

Everyone’s heard horror stories of eCommerce sites crashing because they can’t handle the surge in business. Install an uptime monitor program that will alert you to possible problems and minimize downtown. Don’t forget to check the loading time, which can be another factor causing a high bounce rate.

4. Optimize for mobile-first buying.

In 2022, mobile users accounted for nearly three-quarters of Black Friday sales for Shopify merchants. If you’re not already optimized for mobile shopping, there’s no more time to wait.

5. Streamline the checkout process.

Few things will kill an eCommerce sale faster than a cumbersome checkout procedure, especially with impulse shoppers. Features such as one-click buying, and dynamic checkout buttons remove the barriers to closing the sale.

Your #1 Fulfillment Warehouse for Year-Round Success

Whether it’s seasonal fluctuations or general business growth, Medallion Fulfillment & Logistics can handle all the changing needs of your eCommerce business. Contact us today to learn more.

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Steps to Prep Your Business and Fulfillment Company for Black Friday and Cyber Monday 2023

Fulfillment Worker Getting Packages together for the Holiday Season of Black Friday and Cyber Monday

With Black Friday and Cyber Monday coming up, it’s important to make sure your business is ready. That involves ensuring you have plenty of products available and being able to guarantee fast and dependable shipping. A fulfillment warehouse or third-party logistics (3PL) provider can help your company prepare to handle these seasonal challenges. You can also take the following steps to get ready.

Create a Sales Plan

Coming up with a sales plan for the holiday season involves taking a look at how your sales have been in previous holiday seasons. You’ll also need to determine which products you want to promote, what kinds of deals you should offer, and how to spread the word about them.

Order Inventory Now

When you have your sales plan, it’s time to place orders for products. Make sure you’ll have plenty of inventory to pack and ship to customers. If you work with a 3PL or fulfillment company, order now to ensure that they receive these items ahead of the holiday season. This helps reduce the risk of running out of stock or being low on inventory, which can send customers elsewhere to shop.

Focus on Prompt Fulfillment

After stocking up on inventory, your next focus should be ensuring that orders are fulfilled as soon as possible. This includes having items picked, packed, shipped, and delivered in a short timeframe. A 3PL or fulfillment company can handle this for you, so you can focus on marketing or other aspects of your business. These companies can often have items shipped as quickly as possible and at lower costs.

If you need a fulfillment warehouse as part of your holiday season preparations, contact Medallion Fulfillment and Logistics. Partnering with us can help ensure that your business is fully ready for this busy time of year.

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4 Tips from Your Fulfillment Company on Preparing for the eCommerce Holiday Season

Woman on a tablet looking at a black Friday eCommerce holiday season sale.

With the holiday season coming up fast, it’s time to make sure your eCommerce store is ready. If you’re expecting sales to skyrocket, you’ll need to have a way to process and fulfill orders as quickly as possible. This can help you build a loyal customer base all year round for steady sales. Our fulfillment company offers the following tips on preparing for the eCommerce holiday season.

Maintain Accurate Inventory

Running out of items can lead to a big drop in sales. Having customers think that you have a certain item in stock when it’s actually out of stock can also cause your store to lose business. Making sure your inventory counts are accurate is essential this holiday season.

Reduce Inventory Shrinkage

Sending items that are damaged to customers or misplacing items during this busy time of year can result in a lot of lost business for your company. Aim to reduce shrinkage as much as you can. Working with a fulfillment company can help ensure that customers receive items that are in good shape.

Make Room for Inventory

Do you have enough space to stock up on items before holiday shopping gets into full swing? Fulfillment companies can provide this space in a separate warehouse, so you keep plenty of inventory on hand and ready to ship.

Prompt Order Fulfillment

Having enough staff on hand during the holidays is important as sales increase. Fulfillment companies have the staffing needed to make sure orders are processed, picked, packed, and shipped as soon as possible. This helps prevent delays and boosts customer loyalty and satisfaction.

Looking for a dependable fulfillment company for this eCommerce holiday season and beyond? Contact Medallion Fulfillment and Logistics for more details about how our fulfillment team can help you out.

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How to Handle both Positive and Negative Reviews

Negative Review Response for eCommerce and Fulfillment Services

Thanks to social media, everyone’s a critic. While you would love to have all positive reviews, there’s no need to fear negative ones. Our fulfillment company experts offer some helpful tips on responding to both.

Why Respond to Reviews?

Everyone wants to feel that their opinion is valued. When you acknowledge feedback about your eCommerce business, good or bad, you’re sending the message that you appreciate customer opinions and take them seriously.

According to Forbes Magazine, customer feedback is one of the more valuable tools for growing your business. By listening to what people like and don’t like about your product or service, you gain direction on how to evolve and improve.

Responding to Positive Opinions

If you receive positive feedback, there’s no need to provide a lengthy response. Simply offer your sincere thanks and appreciation for sharing their experience. Any attempt at a sales pitch can backfire by coming off as pushy and opportunistic.

Responding to Negative Opinions

Of course, shoppers with negative feedback require more TLC, but it’s an opportunity to get a second chance from a disgruntled customer.

  • Respond promptly to show that you’re paying attention.
  • Maintain a professional tone. Resist the impulse to take the criticism personally.
  • Ask questions to make sure you understand the customer’s concerns, just as you would if you were conversing in person. Investigate as needed to determine the cause of the problem.
  • If a customer has a complaint about something that’s no fault of yours, don’t feel obligated to apologize, but do offer empathy and compassion.

Team Up with Our Fulfillment Company for Increased Customer Satisfaction

At Medallion Fulfillment & Logistics, we understand the value of providing superior customer service. We offer scalable fulfillment services to accommodate any eCommerce business. Contact us for more information.