Improve Your eCommerce Business With a Fulfillment Company

Fulfillment Company Shaking Hands with a eCommerce Business Owner

Keeping customers satisfied is how you help your eCommerce business thrive. That means being able to fulfill orders quickly and get them shipped to customers as soon as possible. Handling this on your own can become a big problem as your company grows. Partnering with a fulfillment company can help keep your eCommerce business running smoothly.

What Do Fulfillment Companies Do?

These companies deal with every step of the fulfillment process. That includes receiving inventory, managing it, fulfilling orders, and handling returns. Fulfilling orders involves picking products that were purchased, packing them, and shipping them to customers. All of these tasks can take up a lot of your time as a business owner. With a fulfillment partner, you won’t have to worry about taking care of the fulfillment process.

Benefits of Hiring a Fulfillment Partner

Working with a fulfillment business can free up a lot of your time. These businesses can take several tasks off your shoulders, so you can focus on marketing your eCommerce business and taking care of other tasks. Other benefits include boosting customer satisfaction, turning more consumers into your loyal customer base, and increasing brand awareness to draw more customers. An experienced fulfillment business can help you earn a reputation for getting orders to customers as quickly as possible.

How to Find a Fulfillment Business

When you’re looking into potential fulfillment partners, how do you know which one to choose? Look for a business that can provide fast and reliable shipping speeds. Your ideal fulfillment partner should also offer years of industry experience, scalability, data and analytics reporting, and the latest technologies to improve the fulfillment process.

Ready to start working with a fulfillment company to help your business thrive? Contact Medallion Fulfillment and Logistics to get more details on our services.

Predictions for 2024 eCommerce and Fulfillment Trends

Happy Customer That Received Their Package from a Fulfillment Warehouse

As each new year arrives, people turn to their crystal balls to predict trends that will shape the next 12 months. Our fulfillment warehouse experts share some of the top eCommerce trends you can expect to see in 2024.

1. Value-driven loyalty programs take center stage.

If your eCommerce business doesn’t include a loyalty program, you’re already playing catch-up. Today’s consumers participate in an average of more than 15 loyalty programs per person, finding these perks even more attractive than discounts. Many eCommerce companies are boosting their social awareness profile by tying loyalty programs in with charities and environmental causes.

2. Third-party cookies turn stale.

As concerns about online security grow, Google and other platforms have been phasing out third-party cookies. While this may feel like a blow to accessing valuable data, eCommerce businesses can pivot by returning to the use of metrics and creating a robust retention marketing program.

3. AI is here to stay.

Artificial intelligence, or AI, is a one-time trend that is rapidly becoming a fixture. Thanks to the predictive power of AI, the brass ring of 1:1 marketing is truly within grasp. With careful planning and investment, you can incorporate AI without the need for extensive technical know-how.

4. Customer retention becomes a primary focus.

For a while, eCommerce companies bucked the conventional business wisdom that it costs more to acquire a new customer than it does to keep them. Now that acquisition costs have tripled, many eCommerce companies are shifting marketing dollars to their customer retention programs and tools such as mobile apps, exclusive benefits, and brand subscription.

Plan for Future Success with Our Fulfillment Warehouse

Partner with a full-service fulfillment warehouse that scales to meet your needs, now and in the future. Contact us at Medallion Fulfillment & Logistics to learn more.

Why a Fulfillment Partner is Crucial to Retail Success in an Omnichannel World

Omnichannel Fulfillment Partner

From demands for fast shipping times to the ease of online shopping, finding ways to streamline these different processes is essential for retailers. Omnichannel fulfillment offers an effective approach. This involves integrating different processes to ensure prompt order processing, picking, packing, and shipping. Find out why a fulfillment partner is an important part of achieving success in today’s retail environment.

What Is Omnichannel Fulfillment?

Omnichannel fulfillment is taking the retail world by storm. This involves optimizing the fulfillment process through seamless integration. Rather than having inventory management, order processing, and other processes handled separately, omnichannel fulfillment combines them into one smooth system. This approach is considered a key part of ensuring success as a retailer as more consumers turn to online shopping and expect quick delivery windows.

How Can a Fulfillment Partner Help?

Working with a fulfillment partner can make it easier for your retail business to ensure that different processes are handled as efficiently as possible. Fulfillment warehouses can take care of multiple processes, such as processing orders, picking and packing merchandise, managing inventory, and shipping products to consumers. This approach takes all of these tasks off your hands, so you can focus on other parts of your retail business.

A fulfillment partner can also help your business offer more options as part of omnichannel fulfillment. Consumers expect to have options when purchasing products. Some prefer having items shipped to them, while others prefer curbside pickup. Fulfillment partners can ensure that your customers have different options to choose from, such as having items shipped from your store or purchasing products online and picking them up.

If you’re exploring fulfillment warehouse options, contact the experts at Medallion Fulfillment and Logistics. We can provide more information on our services to help your business make the most of omnichannel fulfillment.

5 Tips on How to Handle the Inevitable Holiday Returns

How a Fulfillment Company Deals With Holiday Returns

Returns are a necessary cost of doing business, but the price gets even steeper during the post-holiday period. Streamline the process with these helpful tips from our fulfillment company team.

1. Use technology to automate the return process.

Enterprise resource planning (ERP) and other internal software systems can automate many steps that used to be done manually, such as manage authorizations, create shipping labels, and track returned items.

2. Refurbish and reuse returned products.

Sometimes a returned item is just in need of a little TLC. Some eCommerce companies employ technicians who can determine the product’s condition and make any necessary repairs. Once restored, the item can be returned to the original buyer or put back into inventory for resale.

3. Reduce, reuse, recycle.

If a returned product is beyond repair, don’t simply toss it away. Check to see if any usable parts may be reclaimed and partner with a recycling organization to ensure proper disposal of what’s left. This procedure goes a long way toward reducing your carbon footprint.

4. Gather data to improve forecasting, marketing, and inventory decisions.

If returns are considered “mistakes,” then they represent a learning opportunity. Do a deep dive into return trends, product quality issues, and other factors that can be used to reduce the number of future returns and optimize reverse logistics.

5. Make the return process user-friendly.

Do you consider returns to be a thorn in your company’s side? Change your perspective and look at the return process as another element in the sales funnel. A customer-focused return process strengthens your brand and makes a customer more likely to purchase from you in the future.

Partner with a Full-Service Fulfillment Company

Medallion Fulfillment & Logistics has extensive experience in customer service and all aspects of eCommerce business. Contact us to learn more.

Prepare Your Ecommerce Store for Growth in 2024 with These Winning Strategies

Business Growth Chart

The Ecommerce industry constantly evolves, and 2024 will be no exception. Are you ready to embrace the future? Let our fulfillment warehouse staff help you stay ahead of the competition by sharing the biggest trends that will be shaping Ecommerce over the next 12 months.

1. Leveraging social media as a selling platform

Instagram, Facebook and TikTok have all been powerful marketing and communication tools. Savvy Ecommerce retailers are taking it one step further by using them as sales channels that allow customers to complete purchases right in the app. If you’ve been lagging in building a strong social media presence, don’t wait any longer.

2. Offering same-day delivery

Same-day delivery is the new next-day delivery. Thanks to services such as DoorDash, Postmates and InstaCart, consumers have now become accustomed to receiving orders on demand. Streamline your logistics and do your research to make sure you partner with a trustworthy courier service.

3. Using artificial intelligence and machine learning to personalize the customer experience

Now that artificial intelligence (AI) and machine learning are here, there are virtually no limits to how effectively you can tailor the online purchasing experience. Use this cutting-edge technology to customize everything from product recommendations and marketing campaigns to customer service and chatbots.

4. Optimizing voice-activated shopping

Alexa and Siri have gone from fun novelties to dependable “assistants.” Experts predict a sharp increase in voice-activated shopping during 2024. Here are some helpful tips to optimize this tool in your Ecommerce business:

  • Focus on natural and conversational voice patterns.
  • Incorporate long-tail keywords coinciding with voice-search queries.
  • Provide informative but concise answers.

Medallion: A Fulfillment Warehouse for the Present and Future

With decades of experience, Medallion Fulfillment & Logistics has the ability to successfully pivot with all of the industry changes and innovations. Contact us today to learn more.