New Important Updates for January

Learn About the Amazon Effect

Here are a few links to help you understand some of the big changes that have already taken effect and could impact your bottom line. 

NOW through January 24th, USPS Rates have DECREASED to 2020 Rates

  • Temporary Rate Increase has EXPIRED
  • First Class Shipments reduced $0.25
  • Priority Mail Shipments Reduced $0.40
  • NEW 2021 Rates Take effect January 24th and can be downloaded here https://pe.usps.com/PriceChange/Index

UPS 2021 increase started on December 27th

UPS Announces 2021 General Rate Increase – ParcelIndustry.com

FedEx 2021 increase starts January 4th

FedEx 2021 General Rate Increase – ParcelIndustry.com

The cost of shipping is an unforgiving part of the new normal. Managing your shipping costs has never been more crucial to your success.

Value Added Tax (VAT) Must Be Collected Starting January 1st for the UK

Effective Jan 1, 2021, Value Added Tax (VAT) must be collected for all goods
entering the United Kingdom (UK).

There will be a 20% VAT rate on goods valued up to £135 (about $180 USD), which you must collect unless your online marketplace (e.g. eBay, Amazon, Etsy, etc.) is already collecting it. Current procedures for goods valued over £135 remain the same.

To prevent your UK shipments from being delayed, held, or returned by UK Customs in 2021, please consider the following steps:

1. Register for a VAT number with the UK: https://www.gov.uk/vat-registration
2. Collect VAT at the time of purchase.
3. Make quarterly VAT return payments to the UK.

In addition, you should include your VAT number on your customs declarations.
This process will vary depending on your shipping software, so be on the
lookout for instructions early next year.

California and Massachusetts Fulfillment Services that Exceed Customer Expectations

Medallion Fulfillment & Logistics and Sprocket Express provide a comprehensive set of eCommerce services that scale to meet your specific needs. Contact us to learn more about why we should be your first choice in cost-effective and efficient California and Massachusetts fulfillment services.

Tips for Turning Instagram into a Sales Generating Machine for your Store

Medallion Fulfillment - a Fulfillment Company

So you’ve optimized your website content and you regularly engage with followers on Facebook and Twitter. If that’s the extent of your social media campaign, you’re ignoring a dynamic platform that can be a valuable tool in your online arsenal.

Instagram is more than just a place to post pictures of artfully arranged food. With approximately 800 million active monthly users, Instagram provides a great platform for you to connect with prospective customers.

Among the top 100 brands worldwide, 90 percent have an Instagram account, yet the business world has barely scratched the surface of the platform’s potential. Follow these tips from Instagram marketing experts to get orders flowing through your fulfillment warehouse.

Follow the Leader

Why spend time trying to reinvent the wheel? Large companies such as eBay and Amazon have the time and resources to research the impact of hashtags, relationship between text and image and other elements that make up effective Instagram posts. Study their accounts carefully and apply their methods.

Tell an Intriguing “Story”

Instagram Stories is a feature that lets you post a set of videos and still images in a slideshow format. Each Story stays online for a period of 24 hours, making it a perfect vehicle to tease promotions, new items and any other information you want to highlight.

Team Up with Influencers

Influence is a valuable commodity in marketing, and Instagram Influencers can help you exponentially expand your reach. Influencers are Instagram users who have established a reputation of expertise and trustworthiness in a particular area or niche.

Not sure where to start? Tomoson is a digital marketing platform with a searchable database of more than 50,000 Influencers that can be filtered by demographics, total reach and other criteria.

Walk in Your Customers’ Shoes

As with any social media marketing, an Instagram campaign requires careful planning and curation to achieve the desired results. When posting content to your Instagram feed, take a step back and view it as a customer would. Are the images and text projecting the image you want to cultivate?

Think Quality, not Quantity

Instagram marketing isn’t just a numbers game. You want to develop a base of followers who are truly interested in your brand and what you have to say. Instead of putting your Instagram feed on autopilot; focus on ways to connect with quality followers:

• Look for users via hashtags that correlate with your business and follow them first.

• Downplay blatant self-promotion in favor of engagement-based content, such as asking users to share photos based on a certain theme and marked with a hashtag.

• Create an emotional connection through posts about volunteer work or other personal passions.

Fulfillment Warehouse Services for Your Unique Success “Story”

Follow through on your Instagram campaign with impeccable customer service. Let our scalable fulfillment warehouse services provide a seamless customer experience, from ordering through delivery.

Contact us today and learn how Medallion Fulfillment & Logistics can handle your fulfillment warehouse needs, leaving you free for the important business of growing your sales.

Building an E-newsletter List? Make Sure You Are CAN-SPAM Compliant

Learn More About Medallion Fulfillment

Have you ever felt burned by getting a piece of mail from your bank, cable company or insurer whose envelope blared “Important Account Information Enclosed”? You know the outcome: You opened the envelope, that “important information” turned out to be an ad.

Translate that print tactic into untold millions of e-newsletters in distribution, and you will understand why the CAN-SPAM business compliance guide was created.

Email a Powerful Attraction Tactic

Even in an age of Facebook “likes” and Twitter “tweets,” email and e-newsletters — when handled right — continue to be a robust tool for marketers.

  • According to 2011 statistics published by Exact Target, 42 percent of subscribers are more likely to purchase from a company whose emails they subscribe to.
  • The other side of that coin? Content Marketing Institute notes that the e-newsletter open rate can go as low as 8 percent, with monthly newsletters averaging in the low-20 range.

So the audience making up your e-newsletter lists needs to be one you screen carefully — those on your list should be the people most likely to find your information valuable enough to subscribe and to read at least occasionally with few opt-outs. If you use purchased e-newsletter lists, ensure they are from reputable sources consisting only of “opt in” subscribers.

Keeping Out of Trouble

Once you’ve identified an audience to invite as subscribers, you must establish an acceptable template for your message. Just a few false moves, and your carefully crafted e-newsletter could end up in the spam folder.

CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) establishes standards for commercial email, including e-newsletters. It spells out what you can and cannot say, and sets penalties for violations.

Under the CAN-SPAM rules, for example, you are required to:

  • Identify the nature of your message as an e-newsletter.
  • Tell recipients where you are located. Your e-newsletter must include both an email return address and a valid physical postal address.
  • Tell recipients how they can opt-out of your e-newsletter, and honor their request within 10 business days.

Conversely, the CAN-SPAM law prohibits:

  • False or misleading header information. In other words, the “To,” “From” and “Reply to” headers must accurately identify the person or company initiating the email.
  • Deceptive subject lines. No false promises, “gotcha” wording or other text that doesn’t reflect on the actual content of the e-newsletter.
  • Sending through an open relay or using harvested email address (both examples of technology that allows spammers to find and use lists).

And of course, the CAN-SPAM act requires you to truthfully describe any products or services you are offering for sale in your e-newsletter — and if you are positioning this information as an ad, you must identify it as such.

How to Attract More Subscribers

Subscribers can quickly become un-subscribers, so identifying and attracting new audiences is an important part of your e-newsletter strategy.

How can you encourage people to opt-in?

  • Promote your e-newsletter on your website’s homepage. Keep a colorful sign-up icon near the top of the screen, as you can never rely on visitors scrolling all the way down.
  • Invite new customers to subscribe. If someone makes a purchase through your website, follow it up with an email invitation to the newsletter. You can use the same tactic with visitors who leave contact information on your landing page.
  • Include a “send to a friend” link on every e-newsletter to encourage forwards from subscribers.
  • Promote your e-newsletter on your social media pages; include sneak-peeks of articles or offers that subscribers will find in the newsletter.
  • Offer a free gift to new subscribers. It can be a special deal or item associated with your business, or something general, such as a drawing for an iPad. (However, all giveaways and drawings must be “no purchase necessary” in nature and something anyone may enter.)

Test and Test Again

The way you handle your e-newsletter lists may change once you see how many people opt-in and opt-out of their subscriptions. As with most forms of web marketing, e-newsletters can benefit from testing and measuring results to create the ideal marketing tool for you.

USPS Service Interruptions to Greece

Update on Mail Services to Greece

On November 6, 2020 the United States Postal Service received notice from Greece that effective November 7, 2020 a lockdown will be implemented throughout the country of Greece due to the COVID-19 pandemic.

There is a direct impact on collection and delivery of mail and packages sent through the Hellenic Post (ELTA).

This update impacts Priority Mail Express International, First-Class Mail International and First-Class Package Service, Priority Airmail. Surface Air Lift and M-Bag items.

For a full list of international service disruptions please visit https://about.usps.com/newsroom/service-alerts/international/welcome.htm

When Does it Make Sense for a Business to Use a Fulfillment House? When Should You Upgrade Services?

Fulfillment Warehouse Owner

Most ecommerce companies are surprised by how little third-party fulfillment costs, particularly when compared to how much they already spend to warehouse, package, and ship their own products.

Outsourcing order fulfillment is cost effective and allows you to switch variable costs to fixed costs. Gene Kent, President of Medallion Fulfillment & Logistics said, “Many times companies are surprised at the overall cost savings our services have supplied when they review their bottom-line after the first six months. As we have heavily invested in technology, both in order processing and bar coding in our warehouse, we are able to process orders faster and cheaper than you can typically do yourself.”

When you compare the total cost of order fulfillment, i.e. maintaining a warehouse, lease payments, staff, benefits, unemployment taxes, insurance etc., to an order fulfillment provider’s fixed cost model, you quickly realize that making the switch saves money. Your business can save from 20 to 50 percent on current order fulfillment expenses.

Many businesses, who are using a fulfillment house already, forget that as they grow their business needs grow, and they should review their fulfillment agreement periodically in order to add additional work and time saving services. Existing office staff may need to outsource an additional portion of the paperwork that is part of the supply chain process or move to automation for ordering in order to be efficient and handle the increase in sales volume.

Our office staff can help your business office operate more efficiently by taking on the tasks that are closely aligned with the order and shipping functions of your business.

Minimizing Errors Saves Money

A high quality order fulfillment company satisfies customers which lead to repeat business. “Our warehouse bar coding system eliminates problems. When customer merchandise is received in our warehouse it is immediately bar coded and entered into inventory. Handheld scanners are used by our packers and your inventory is tracked all the way to order shipping. We are using one of the most technologically advanced order and inventory management systems allowing business owners to review stock and order statuses of items on our system 24/7 from anywhere in the world just by using the Internet.” said Gene Kent.

Looking to Expand Your Reach?

Looking to expand beyond your current sales base? Fulfillment houses are ideal for companies seeking to sell products overseas because they have the expertise to ensure your products arrive on time and safely. If you’re seeking to expand your company’s customer base by providing customers more alternatives for ordering products and paying, don’t increase your overhead, outsource the fulfillment process.

Wholesale Orders or Business to Business Orders

Our warehouse.As your company expands, a fulfillment company can handle your wholesale or B2B orders. Wholesale orders from large retail chains, catalogs and other mass merchants have different demands than business-to-consumer orders. The penalty for noncompliance with an order from a chain of retail stores for even something trivial, can be costly.

Fulfillment houses routinely work with wholesale orders and can develop order processing checklists for your account to assure that your orders are completed based on the requirements of the wholesaler; saving you costly charge backs.

Huge, Sudden Increase in Orders

If you’re considering adding new distribution channels or initiating major new promotions, be prepared for potentially thousands of new orders overnight. A huge increase in orders may overwhelm your back-end system; delaying shipments which leads to unhappy customers. An experienced fulfillment company knows how to properly take care of a large increase in orders. A fulfillment house allows you to ramp up very quickly without increasing your overhead.

If your company has a difficult time maintaining a balance between inventory supply and demand, a knowledgeable order fulfillment company can make a huge difference.

Foreign Companies Selling in the U.S.

Businesses based outside of the United States, partnering with a fulfillment service save time and money because they don’t need a warehouse, office and a staff in the United States; they can focus on obtaining new customers.

The Real Advantages of Partnering with a Fulfillment Service:

  • They know how to handle opportunities and problems which may occur as your business expands.
  • Only pay for fulfillment services when you generate sales.
  • Reduce fixed cost overhead.
  • No need to obtain a larger facility to store products when the business expands.
  • Bulk shipping rates available to fulfillment companies; high shipping cost can break deals with clients.
  • They buy shipping materials in bulk at better rates.
  • An active fulfillment company stays current with the latest software and order processing technology.
  • If your business experiences low volume and high volume days, fulfillment firms eliminate the employee cost associated with the fluctuation.
  • You refine and improve your backdoor operations.

Many nationally known companies reap the benefits of partnering with a third party fulfillment center. Small, medium and large businesses can do the same. With 29 years as a fulfillment service provider, Medallion Fulfillment & Logistics understands your culture, brand, and products from a depth of real world experience.

Isn’t it time to find out how you can save time and money on order processing while you work on expanding your market and sales?

About the Writer Jan Stewart

Jan Stewart is a professional writer for Medallion Fulfillment & Logistics, a family owned Los Angeles based fulfillment firm. She writes exclusively for the Medallion Fulfillment & Logistics newsletter on topics of business tips, how to promote your business online, and establishing your brand in the marketplace.