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Holiday Prep Guide: Working With Your Fulfillment Company

Ecommerce Business Owner Discussing Holiday Season Plans With their Fulfillment Company

The holiday shopping season is the most critical time of year for any ecommerce business. With major sales events like Black Friday and Cyber Monday, the potential for growth is immense. However, this surge in orders can quickly overwhelm your operations if you’re not prepared. A reliable fulfillment company is your greatest asset during this period, but a successful partnership requires proactive planning and clear communication. This guide will walk you through the key steps to prepare for the holiday rush with your ecommerce fulfillment partner.

Assess Last Year’s Performance

Before you can plan for the future, you need to understand the past. A thorough review of last year’s holiday season performance is the best place to start. Pull up your sales data and sit down with your fulfillment company to discuss what went right and where the challenges were.

Review Key Metrics

  • Sales Data: Which products were your bestsellers? Were there any unexpected spikes in demand for certain items? Identifying these trends will help you forecast inventory more accurately.
  • Shipping Bottlenecks: Did you experience delays in shipping? Were there specific carriers that underperformed? Pinpointing these issues allows you to work with your fulfillment partner to find better solutions this year.
  • Customer Feedback: What did your customers say? Look at reviews, support tickets, and social media comments related to shipping and delivery. This feedback is invaluable for identifying areas for improvement.

By analyzing this data together, you and your fulfillment partner can create a targeted plan to address weaknesses and build on successes from the previous year.

Plan Your Inventory Early

One of the biggest mistakes an ecommerce business can make is running out of stock on popular items during the holiday rush. Accurate demand forecasting and early inventory planning are essential to avoid this costly error.

Forecast Demand

Use your historical sales data, current market trends, and any planned marketing campaigns to forecast demand for your products. Share these forecasts with your fulfillment company as early as possible. This gives them the time they need to prepare adequate storage space and labor to handle the incoming inventory. Don’t forget to account for potential supply chain disruptions and order your stock well in advance.

Coordinate Storage and Management

Discuss inventory receiving deadlines with your fulfillment partner. They will likely have specific cutoff dates to ensure your stock is processed and ready for picking before the Black Friday and Cyber Monday rush begins. Confirm that they have a robust inventory management system to provide real-time visibility, helping you track stock levels and prevent overselling.

Optimize the Supply Chain

A smooth supply chain is the backbone of a successful holiday season. Your fulfillment company plays a central role in ensuring that orders are processed, packed, and shipped efficiently.

Handle Increased Volume

Confirm that your fulfillment company has the infrastructure and staff to manage a significant increase in order volume. Ask them about their plans for seasonal hiring and whether they will be extending their operating hours. A well-prepared partner will have a clear strategy for scaling their operations to meet peak demand.

Discuss Shipping Options

Work with your partner to review shipping carriers and service levels. Are there faster or more cost-effective options available? Discuss holiday shipping deadlines for different carriers to set clear delivery expectations for your customers. Offering a range of shipping options, including expedited services, can be a key differentiator during the competitive holiday season.

Communicate Effectively

Clear and consistent communication is the cornerstone of a strong partnership with your fulfillment company. During the hectic holiday season, it becomes even more critical.

Establish a primary point of contact at the fulfillment center and set up a schedule for regular check-ins. Daily updates may be necessary during peak weeks like Black Friday and Cyber Monday. These check-ins are an opportunity to discuss order volumes, inventory levels, and any potential issues before they become major problems. Proactive communication ensures that you are both aligned and can quickly adapt to any challenges that arise.

Prepare for Returns

Holiday sales inevitably lead to an increase in returns. A complicated returns process can damage customer loyalty, so it’s important to make it as seamless as possible.

Work with your ecommerce fulfillment partner to streamline your returns management (or reverse logistics) process. This includes defining procedures for inspecting returned items, restocking them, and processing refunds or exchanges. Ensure your returns policy is clearly communicated on your website to avoid customer confusion. A hassle-free returns experience can turn a potentially negative situation into a positive one, encouraging customers to shop with you again.

Plan Holiday Promotions

Promotional campaigns like special bundles, gift with purchase, or custom packaging can drive significant sales during the holidays. However, these promotions often require special handling by your fulfillment company.

Discuss your promotional plans well in advance. If you’re creating special kits or bundles, provide your fulfillment partner with clear instructions and any necessary materials. This ensures that promotional orders are fulfilled accurately and on time, delivering the special experience you promised your customers.

Your Partner for Holiday Success

The holiday season offers a tremendous opportunity for your ecommerce business to grow. Success hinges on careful planning and strong collaboration with your fulfillment company. By reviewing past performance, managing inventory proactively, optimizing your supply chain, and maintaining open communication, you can navigate the busiest time of year with confidence. A reliable fulfillment partner does more than just ship orders; they act as an extension of your team. Contact Medallion Fulfillment today to grow your team.

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5 Tips on Hiring a Fulfillment Company for New eCommerce Business

Ecommerce business owner hiring a fulfillment company.

Partnering with the right fulfillment company can be the difference between steadily growing your sales or floundering in place. Here are five questions to ask when evaluating a potential fulfillment company.

1. Do they provide speedy shipping?

Home delivery is part of the convenience of online shopping. Customers don’t want to wait for their purchases, and they’ve come to expect rapid shipment. Slow delivery times is one of the major reasons consumers switch to another eCommerce company.

2. Are they reliable?

Both you and your customers need to rely on the performance of your fulfillment company. Communication should be open and frequent across all channels, and the company should be providing you with comprehensive and accurate data regarding inventory, delivery times and other metrics.

3. Are they tech-forward?

With all the moving parts involved in the order fulfillment process, it’s nearly impossible to manage it manually. Sophisticated high-tech systems provide real-time data that enables you to respond promptly to any areas that need attention.

4. Are their services cost-effective?

Use of a fulfillment company is a good way to consolidate expenses, but you still have to make it work within your budget. When evaluating costs, go past the initial charges to see if they have tiered pricing schedules, volume discounts and other ways to maximize your investment.

5. Are they scalable?

As your business grows, the last thing you want to do is start over with a different fulfillment company because your original choice can’t handle the increased workload. Look for a company that can accommodate seasonal fluctuations and long-term growth so you can develop a mutually beneficial partnership.

Your Top Choice for Fulfillment Warehouse Services

Medallion Fulfillment & Logistics has extensive experience working with eCommerce companies of all sizes and types. Contact us to learn more.

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Tips for Fulfilling a One Time Shipment like Kickstarter

Kickstarter Success! DIY shipping or Hire a Fulfillment Company?

Fulfillment: DIY vs. 3PL

Congratulations, your Kickstarter campaign was a success! While the funds are rolling in and the social media congratulations are buzzing, you’re facing the next big challenge: fulfilling your promises. For many creators, the most difficult part of a crowdfunding campaign isn’t raising the money; it’s delivering the product to your backers.

Manufacturing, shipping, and handling thousands of orders can be overwhelming. This guide will help you understand the two main approaches to Kickstarter fulfillment—doing it yourself or partnering with a third party logistics provider—so you can make the best choice for your project.

Understanding Kickstarter Fulfillment

Before you can ship a single product, you need a solid plan. Successful fulfillment starts long before your campaign ends. It requires careful planning and budgeting to ensure you can meet your backers’ expectations without eating into your profits.

One of the biggest mistakes first-time creators make is underestimating costs. Your budget needs to account for more than just manufacturing. Remember to factor in platform fees (which can be 8-10% of your total funding), payment processing, packaging materials, and shipping. It’s crucial to build a financial buffer to cover unexpected expenses like shipping damages or production delays.

The DIY Fulfillment Approach

Managing fulfillment in-house means you handle every aspect of the process, from storing inventory and packing boxes to printing labels and shipping orders. This hands-on approach is often the default for smaller campaigns.

Advantages of DIY Fulfillment

  • Total Control: You oversee every detail, ensuring the packaging and presentation align perfectly with your brand. You can add personal touches like handwritten notes to create a memorable unboxing experience.
  • Direct Backer Relationship: Handling fulfillment yourself keeps you directly connected to your supporters. This can be a valuable learning experience, offering insights into your customer base.
  • Lower Upfront Costs: You avoid the fees associated with a fulfillment partner, which can be appealing if your budget is tight.

Challenges of DIY Fulfillment

  • Massive Time Investment: Packing and shipping hundreds or thousands of orders is a monumental task. This can easily become a full-time job, pulling you away from other critical business activities.
  • Space Requirements: You’ll need a dedicated space to store your inventory and set up a packing station. For many, this means turning a garage or living room into a temporary warehouse.
  • Potential for Errors: Without established systems, the risk of making mistakes—like sending the wrong item or using incorrect postage—is high. International shipping adds another layer of complexity with customs forms and regulations.

The 3PL Fulfillment Approach

A third-party logistics provider (3PL), or fulfillment company, handles your storage, packing, and shipping for you. You send your manufactured products to their fulfillment center, and they take care of the rest.

What is a 3PL?

A 3PL provider acts as your outsourced operations department. Their services typically include warehousing, inventory management, order processing, and shipping. At Medallion Fulfillment, we have extensive experience managing special orders and kitting, ensuring that even complex rewards with multiple items are assembled and shipped correctly.

Advantages of 3PL Fulfillment

  • Focus on Your Core Business: Outsourcing logistics frees you up to concentrate on what you do best—developing new products, marketing your brand, and growing your business.
  • Scalability: A fulfillment company is equipped to handle large order volumes. If your campaign is more successful than anticipated, a 3PL can easily scale to meet the demand.
  • Shipping Expertise and Better Rates: 3PLs ship in high volumes, which allows them to negotiate better shipping rates with carriers than a small business could get on its own. They are also experts in navigating the complexities of international shipping and customs.

Challenges of 3PL Fulfillment

  • Cost: Partnering with a 3PL involves service fees. While you save on shipping, you need to budget for costs related to storage, order processing, and packing.
  • Less Direct Control: While you still control your brand, you give up direct oversight of the packing and shipping process. This is why choosing a trusted partner is so important.

Choosing the Right Fulfillment Model

So, should you go the DIY route or hire a 3PL? The right answer depends on several factors:

  • Scale and Volume: For projects with a small number of backers (e.g., under 200) and simple rewards, DIY can be manageable. For larger campaigns, especially those with significant international orders, a 3PL is often the better choice.
  • Budget: While DIY seems cheaper upfront, the hidden costs of time, materials, and potential errors can add up. A 3PL has clear costs, but you must ensure they fit within your budget.
  • Your Expertise and Time: Be honest about how much time you can dedicate to fulfillment. If you’re already juggling other responsibilities, outsourcing to a third party logistics expert can be a lifesaver.

When evaluating 3PL providers, look for a partner with experience in crowdfunding campaigns and the flexibility to handle unique requirements like kitting and assembly.

Key Steps in the Fulfillment Process

No matter which model you choose, the core steps remain the same:

  1. Manufacturing Oversight: Keep in close contact with your manufacturer to ensure production stays on schedule and meets your quality standards.
  2. Transportation: Arrange for your finished goods to be shipped from the factory to your home or your 3PL’s fulfillment center.
  3. Pledge Management: Use a tool like BackerKit to collect final shipping addresses from your backers. It’s best to do this just before you’re ready to ship to avoid issues with outdated addresses.
  4. Communication: Keep your backers informed every step of the way. Regular, transparent updates build trust and patience, especially if there are delays.

Finding Your Fulfillment Balance

Successfully fulfilling your Kickstarter campaign is a balancing act between cost, control, and customer satisfaction. The DIY approach offers maximum control but demands significant time and effort. A 3PL provider offers expertise and scalability, allowing you to focus on your business while ensuring your backers receive their rewards efficiently.

By carefully planning your fulfillment strategy from the beginning, you can turn the challenge of delivery into an opportunity to build lasting relationships with the supporters who brought your project to life.

Ready to take the stress out of shipping? Let the experts at Medallion Fulfillment & Logistics handle the details.

Get a Free Fulfillment Quote

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How 3PLs Empower DTC Brands to Scale Faster Pt 2

Third Party Logistics Provider for DTC (Direct to Consumer Ecommerce)

Direct-to-consumer (DTC) brands are rewriting the rules of retail—building loyal communities, controlling their messaging, and delivering curated experiences. But as orders grow and customer expectations rise, fulfillment becomes a bottleneck. That’s where third-party logistics (3PL) providers step in—not just as operational support, but as strategic accelerators. If you didn’t catch part one of this article you can find it here.

Four Key Benefits of 3PL Partnerships

Cost Reduction Through Operational Efficiency

3PL providers achieve economies of scale that individual brands cannot match. By consolidating shipments and leveraging established carrier relationships, they secure better shipping rates. Medallion Fulfillment’s bulk shipping agreements result in significant savings that we pass directly to our clients.

Storage optimization reduces warehousing costs through efficient space utilization and shared infrastructure. Instead of paying for dedicated warehouse space year-round, brands only pay for the storage they actually use.

Enhanced Focus on Core Business Activities

When logistics operations move to experienced 3PL providers, internal teams can redirect energy toward revenue-generating activities. Marketing campaigns, product development, customer service, and strategic partnerships all benefit from increased attention and resources.

This refocusing often accelerates growth beyond what improved fulfillment efficiency alone could achieve. Brands that outsource ecommerce fulfillment typically see faster product launch cycles and more aggressive market expansion.

Improved Customer Experience and Satisfaction

Professional 3PL operations deliver consistently superior customer experiences. Order accuracy rates typically exceed 99.8%, while shipping times often improve by 2-3 days compared to in-house operations.

Advanced tracking systems keep customers informed throughout the fulfillment process, reducing support inquiries and increasing satisfaction. When issues do arise, experienced 3PL teams resolve them quickly without involving brand resources.

Scalability Without Operational Complexity

3PL partnerships eliminate the need to forecast warehouse capacity, hire seasonal staff, or invest in additional fulfillment infrastructure. During peak seasons or promotional periods, your 3PL automatically scales operations to meet demand.

This flexibility proves especially valuable for DTC brands with seasonal products or those experiencing rapid, unpredictable growth. You can focus on driving sales without worrying about fulfillment capacity constraints.

Success Stories: DTC Brands That Scaled With 3PLs

Several household-name DTC brands have leveraged 3PL partnerships to achieve remarkable growth:

Warby Parker revolutionized eyewear retail through their direct-to-consumer model, but their success required efficient distribution to compete with traditional optical chains. Strategic 3PL partnerships enabled rapid geographic expansion while maintaining their distinctive customer experience.

Glossier built a devoted following around minimalist beauty products and community-driven marketing. As order volumes exploded, partnering with experienced 3PLs allowed them to maintain fast shipping and branded packaging without diverting resources from product development and customer engagement.

Allbirds gained popularity through sustainable footwear and transparent business practices. Their complex supply chain and global shipping requirements made 3PL partnerships essential for maintaining their ethical standards while scaling internationally.

Casper transformed the mattress industry with their bed-in-a-box concept, but shipping large, bulky products required specialized logistics expertise. 3PL partnerships enabled reliable delivery of their innovative packaging while supporting rapid market expansion.

Choosing the Right 3PL Partner

Success depends on selecting a 3PL provider that understands DTC brand needs and can grow alongside your business. Look for partners offering seamless technology integration, transparent pricing, and experience serving similar brands.

At Medallion Fulfillment, we specialize in supporting DTC brands through every growth stage. Our scalable services, strategic warehouse locations, and flat-rate fulfillment programs for startups provide the flexibility growing brands need. Whether you’re shipping 100 orders per month or 10,000 per day, our systems and expertise adapt to your requirements.

Transform Your Fulfillment Into a Competitive Advantage

The most successful DTC brands treat fulfillment as a strategic capability, not just an operational necessity. 3PL partnerships enable this transformation by providing professional operations, advanced technology, and scalable infrastructure—freeing you to focus on what you do best.

Don’t let fulfillment bottlenecks limit your growth potential. Contact Medallion Fulfillment today to start your third party logistics for ecommerce partnership and discover how professional fulfillment services can accelerate your DTC brand’s success.

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How 3PLs Empower DTC Brands to Scale Faster Pt 1

Third Party Logistics for Ecommerce Brands

Direct-to-consumer brands have revolutionized retail by cutting out middlemen and building direct relationships with customers. However, as these brands scale, fulfillment operations often become their biggest bottleneck. Managing warehouses, processing orders, and shipping products can quickly overwhelm growing businesses. That’s where third party logistics for ecommerce becomes essential—transforming fulfillment from a headache into a competitive advantage.

The Fulfillment Bottleneck That Stops DTC Growth

When DTC brands experience rapid growth, their initial fulfillment setup rarely keeps pace. What works for 50 orders per week quickly crumbles under 500 orders per day. Common challenges include:

Limited warehouse space forces brands to rent additional storage or turn away inventory. Growing product lines need more room, but securing additional space requires long-term commitments and upfront costs.

Rising operational costs eat into profit margins. Hiring warehouse staff, investing in packaging equipment, and managing inventory systems drain resources that could fuel marketing and product development.

Inventory management nightmares lead to stockouts and overstock situations. Without sophisticated tracking systems, brands struggle to maintain optimal inventory levels across multiple SKUs.

Time drain on core activities pulls leadership away from strategy and growth. When founders spend hours packing boxes instead of building partnerships or developing products, growth stagnates.

These pain points compound as order volume increases, creating a ceiling that prevents sustainable scaling.

How 3PLs Transform Fulfillment Into Growth Engines

A strategic 3PL partnership addresses these bottlenecks while creating new growth opportunities. Modern third party logistics for ecommerce providers offer far more than basic warehousing—they deliver comprehensive solutions that scale with your business.

Nationwide warehouse networks eliminate geographic limitations. When you outsource ecommerce fulfillment to providers like Medallion Fulfillment, you gain access to strategically located facilities. Our Los Angeles and Boston locations enable coast-to-coast coverage, reducing shipping times and costs for customers nationwide.

Advanced technology integration connects your ecommerce platform directly to fulfillment operations. Real-time inventory tracking, automated order routing, and predictive analytics eliminate manual processes while providing valuable business intelligence.

Branded fulfillment experiences maintain your customer relationships even when orders ship from third-party facilities. Custom packaging, personalized inserts, and kitting services ensure your brand identity reaches customers intact.

Transform Your Fulfillment Into a Competitive Advantage

The most successful DTC brands treat fulfillment as a strategic capability, not just an operational necessity. 3PL partnerships enable this transformation by providing professional operations, advanced technology, and scalable infrastructure—freeing you to focus on what you do best.

Don’t let fulfillment bottlenecks limit your growth potential. Contact Medallion Fulfillment today to start your third party logistics for ecommerce partnership and discover how professional fulfillment services can accelerate your DTC brand’s success.