Tag: eCommerce Fulfillment

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Maximize Your Sales with Simple and Smart Tips

Young woman preparing boxes to ship

In the history of retail shopping, Ecommerce is a relatively recent development. But when it comes to the holiday season, you can incorporate many of the tried-and-true methods of brick-and-mortar shops to boost sales. Our fulfillment warehouse team shares some of the top tips for maximizing holiday sales.

1. Stock up on inventory.

This one is fairly obvious. You can’t sell what you don’t have, and with a limited selling window, you won’t recapture those missed sales. Plan carefully, making use of historical data and current inventory figures for an accurate forecast that covers demand with no overstock.

2. Step up your customer service.

Customers shopping for gifts often require more attention than usual. They’re looking for answers to questions such as:

  • What is your delivery time?
  • What is your return/exchange policy?

A reliable fulfillment warehouse partner can make all the difference here by ensuring smooth order processing and consistent on-time delivery.

3. Shore up your infrastructure.

We’ve all heard the horror stories of websites crashing because they were unprepared for a higher volume of demand. Make sure your hosting service can provide disk space and bandwidth sufficient to handle the increased traffic. You may want to consider switching to a dedicated server.

4. Streamline the checkout process.

Online shoppers may not have to endure lengthy checkout lines, but they’ll experience the same frustration if your checkout process is cumbersome. Here are some ways you can make it easier:

  • Keep the number of mandatory fields to a minimum. Use auto-filling and data entry verification wherever possible.
  • Allow guest checkout to avoid turning away new customers.
  • Beef up fraud protection for everyone’s safety.

With more than 35 years in business, Medallion Fulfillment & Logistics has extensive experience handling all the ups and downs of the holiday season. Contact us for more information.

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Today’s Networking – Our Tips on Moving Beyond the Digital Scene

Successful networking has always been the foundation of creating avenues to fulfill both personal and professional goals. While digital platforms such as LinkedIn, Facebook and Twitter make it easier to connect, forging a genuine relationship is still at the heart of building your network. This means making sure you add face-to-face networking opportunities to your schedule too.

So, do you have to be an extrovert or create a phony persona to make these connections? More importantly, once a relationship has been started, how do you nurture it to the fullest extent? Here are some of our favorite tips for effective networking in a digital world.

Good Networking Is a Win-Win Proposition

Networking is intended to open new doors to you, but look at it from the other person’s perspective. He or she is also pursuing potential opportunities. As legendary motivational speaker Zig Ziglar put it, you’ll get what you want once you help enough other people get what they want.

Psychologist Robert Cialdini wrote about the concept of reciprocity, which means people tend to give back to those who give to them. Even a simple gesture like buying someone a cup of coffee can inspire them to return the favor.

Share Your Network

As with many other concepts, networking is about quality, not quantity. According to evolutionary psychologist Robin Dunbar, 150 is the approximate ceiling of the number of meaningful relationships we can maintain at any given time.

Forming quality relationships is the key to maximizing your network. For example, you may not have a social media specialist in your network, but your connections have well-rounded networks of their own, so they can make referrals when needed.

Branch Out

Branding is no longer just for corporations. Creating and growing your personal brand makes you stand out by establishing your unique value and skills.

Multifaceted people are more compelling than one-dimensional individuals. The more you become involved in “extracurricular” activities such as blogging or running a side business, the more others will be drawn to you.

Meet Face-to-Face

As deeply entrenched as social media has become, it still can’t take the place of personal interaction. Make it a point to attend offline networking events that are focused on your interests in order to create local connections in addition to your online connections.

• While the events may occur in real time, online sites such as Meetup and Facebook Events are a great way to discover what’s going on in your area.

• Get the most out of your time by attending workshops, seminars and talks where you can learn something in addition to networking with others.

• Business cards may seem old-school, but they’re still a more personal and memorable way to exchange information when you do meet face-to-face.

Save Time and Money with Ecommerce Fulfillment Services

Do you have your hands full trying to network and also coordinate inventory levels, order processing and logistics? Contact Medallion Fulfillment & Logistics to learn how we can give you back more hours in your day so you’ll have time to make networking work for you.