My Search for a Fulfillment Center Was a Hot Mess. Here’s How I Found My People.

Cat in a cowboy hat in search of a fulfillment center

I remember the exact moment the magic died. My online store, “Cats in Hats” (don’t judge, it’s a lucrative niche), was finally taking off. Orders were pouring in. My apartment, however, had transformed from a cozy living space into a cardboard box labyrinth with a faint, persistent scent of packing tape and catnip. I tripped over a stack of mailers on my way to the coffee machine and realized this wasn’t sustainable. This was a fire hazard with a purring soundtrack.

The solution seemed simple: I needed a fulfillment center. A magical place where my adorable, hat-wearing cat merchandise would be stored, picked, packed, and shipped by organized professionals. I pictured a serene warehouse, possibly with angels singing softly as they placed tiny fedoras on plush felines. The reality of finding this place was, to put it mildly, a journey into the heart of corporate jargon and confusion.

My search began, as all modern quests do, with a frantic Google search. “What is a fulfillment center?” was followed by “3PL for small business” and eventually, “help my apartment is a box fort.” The results were overwhelming. Every website was a sea of acronyms: 3PL, WMS, EDI, FBA… I felt like I was trying to decipher secret government codes, not find someone to mail a cat wearing a sombrero.

The Rabbit Hole of Rate Cards and Robot Overlords

Each company I investigated seemed to fall into one of two categories. First, there were the mega-corporations. Their websites were sleek, filled with videos of intimidatingly efficient robots gliding through warehouses the size of small nations. Their “contact us” forms felt like applying for a top-secret security clearance. I imagined my small inventory of felt berets getting lost in a sea of protein powder and subscription boxes, a tiny fish in an ocean of commerce.

Their rate cards were even scarier. They talked about receiving fees, storage fees (calculated by cubic foot, as if I knew the volumetric dimensions of a fluffy cat), pick-and-pack fees (per-item or per-order?), and something called a “long-term storage penalty.” I started having nightmares about an unpaid invoice leading to my entire inventory being launched into the sun. I just wanted someone to put my stuff in a box and mail it, not solve a complex calculus problem to figure out my monthly bill.

Then there was the other end of the spectrum. The “we’re two guys in a garage” operations. While the personal touch was appealing, their websites looked like they were designed in 1998. The lack of clear information or professional processes gave me visions of my orders being packed by a guy named Chad between rounds of video games. I needed reliability, not just a friendly dude who might misplace a box of tiny propeller beanies.

I was stuck. One side felt too big, too impersonal, and too expensive. The other felt too small and too risky. Where was the Goldilocks of fulfillment? Where was the company that was just right?

What I Really Wanted Was a Fulfillment Partner, Not a Vendor

Through the haze of confusing quotes and soulless corporate websites, I started to realize what I was truly looking for. I wasn’t just outsourcing a task; I was looking for a fulfillment partner to help my business grow.

I needed a team that would actually answer the phone. I wanted to talk to a human being who knew my name and understood that a sudden rush on “Formal Friday” top hats for tabbies was a good thing, not a logistical nightmare. I wanted someone who would treat my products with the same care I did. After all, I’d spent countless hours sourcing those miniature cowboy hats. They deserved respect.

Most importantly, I wanted transparency. No hidden fees, no confusing upcharges. Just a clear, straightforward process from a company that felt like they were on my side. I was starting to believe such a place was a myth, a legend whispered among burned-out Etsy sellers.

Finding the Medallion Family

Just as I was about to give up and accept my fate as the queen of a cardboard kingdom, I stumbled upon a company called Medallion Fulfillment & Logistics. The name sounded solid, dependable. But what really caught my eye was the phrase “family-owned and operated Fulfillment Center.”

Intrigued, I clicked. There were no videos of scary robots. Instead, I found information about a company that had been doing this for years. They talked about partnership, about treating their clients’ businesses as their own. It sounded… nice. It sounded human.

I learned they had two strategic Fulfillment Center locations, one in Los Angeles and another in Boston. This was a game-changer. I could split my inventory and reach my customers on both coasts faster and cheaper. My West Coast cat lovers could get their hats in record time, and so could my East Coast feline fashionistas. It was the reach of a big company with the feel of a local business.

Taking a deep breath, I filled out their contact form, half-expecting another automated email or a week of silence. To my surprise, a real person—a friendly, knowledgeable person—called me back that same day. They didn’t laugh at my “Cats in Hats” business model. In fact, they asked smart questions about my products, my order volume, and my goals. They explained their pricing in simple terms, walking me through every line item until I actually understood it.

There was no jargon, no pressure. It felt less like a sales call and more like a conversation with a wise, experienced friend who just happened to be an expert in logistics. They understood the anxieties of a small business owner because they were a family of business owners themselves.

I knew I had found my people.

Today, my apartment is an apartment again. My cats (the real ones) have room to roam without navigating a box maze. And my business? It’s thriving. My inventory is safe and sound in Medallion’s warehouses in Los Angeles and Boston, and my orders go out on time, every time. When I have a question, I know exactly who to call.

The search for a fulfillment center can feel like a lonely, confusing ordeal. But finding the right one, a team that genuinely cares about your success, makes all the difference. For me, that team was Medallion. They didn’t just give me warehouse space; they gave me peace of mind and became a trusted part of my “Cats in Hats” family.

This humorous post about a fictitious scenario, provides a real-world view of the struggle finding the right Fulfillment Partner that many business owners face.

Visit the Medallion Fulfillment & Logistics website to meet “your people”, the friendly and knowledgeable team at Medallion Fulfillment today.

Tips to Build Ecommerce Sales in April

Logistics and supply chain management for online shopping concept : Fork-lift moves a box with a red shopping cart logo, 2 cartons on a laptop computer. The image depicting delivering goods or products in a store.

When it comes to ecommerce sales opportunities, April may seem to stretch out like a vast wasteland. The lucrative holiday season is a fading image in the rearview mirror, and people are scrambling to pay their income tax bills.

But this doesn’t mean you should simply coast along and hope for the best. April is the perfect time to try some creative strategies for boosting sales. Use these expert tips to keep your fulfillment warehouse pumping out orders through the month.

  1. Fine-Tune Your Email Marketing Strategy

Does your website make it easy for visitors to join your email list? Pop-ups, floating banners, and opt-in check boxes are all dynamic ways of encouraging customers to provide their email address. Be sure to use vibrant calls to action, such as “Get Started,” rather than the generic “Sign Up.”

Don’t treat your email list as a one-size-fits-all program. Ask customers questions, such as what type of promotions they like or how they heard about your shop. Use the information to segment your email list for personalized marketing that will build loyalty and repeat sales.

  1. Leverage the Power of “Scarcity”

There’s even an acronym for it these days: FOMO, or “fear of missing out.” No one likes to feel left out of something that they believe everyone else is enjoying. According to credit reporting company Experian, creating a sense of urgency in promotional emails doubles the transaction rate of regular marketing emails.

Limited time offers, flash sales and countdown timers are all ways to generate excitement. But don’t stop there. Direct the momentum by providing clear, easy-to-follow instructions on what steps customers should take to capitalize on the offers.

  1. Build Brand Awareness

How often do you monitor Facebook, Instagram and your other social media platforms? Do you use Google Alerts and other tools to follow your mentions? Your brand is your identity. Make sure people are receiving the image you want to project. If you find any discrepancies, use the information to tweak your marketing methods.

  1. Review Data Analysis

When your goals are vague and unfocused, it’s difficult to create a plan of action. Goals should always be measurable so you can track your progress and stay motivated. Reviewing data on a regular basis lets you see where you stand and make any necessary course corrections.

  1. Know Your Audience

Who is your target audience? No matter how carefully crafted your marketing program is, it won’t matter if it’s focused in the wrong direction. Google and Facebook have useful tools that reveal information about your website traffic, such as how people are finding your site and where they’re located.

Buyer personas offer a detailed picture of your target customers. Put yourself in their shoes. What are their pain points? What motivates them? Where do they congregate online? The more specific you can make these personas, the better equipped you are to find and reach your audience.

  1. Improve Customer Service

With the sales journey taking place digitally, customer service becomes even more important than ever. Software company Zendesk conducted a survey that revealed 84 percent of respondents use customer service as a deciding factor on whether or not to buy.

Customer service can be the element that sets you apart from your competitors. Give your customers plenty of options to contact you and then provide prompt follow-up.

Is Your Fulfillment Warehouse Helping or Hurting You?

Don’t let supply chain and logistics issues distract you from growing your sales. Contact Medallion Fulfillment & Logistics to learn about our cost-effective, scalable fulfillment warehouse services.

How to Choose the Right 3PL Partner for Your Business

Handshake to do business with Medallion Fulfillment & Logistics

The rise of eCommerce and virtual storefronts has made 3PL a popular buzzword. Is a 3PL the solution to your operational challenges? Here’s a look at what a 3PL can and can’t do and how to make the right choice for your business.

What Is a 3PL?

Simply put, a third-party logistics company, commonly referred to as a 3PL, handles a wide range of services that make up the supply chain. This generally includes operational functions before and after the sale, such as warehousing, transportation and order fulfillment.

A business can outsource their entire operational “department” to a 3PL or engage the 3PL only for specific functions. According to a study by research and consulting firm Armstrong & Associates, Inc., as much as 86 percent of domestic Fortune 500 companies use a 3PL for an average of just under three different services.

Why Use a 3PL for Shipping and Fulfillment

• When you turn operations over to a 3PL, it frees you up to focus on sales, which is the lifeblood of your business.

• Money you don’t spend on warehouse space and staff can be invested in other areas of your company. In addition, 3PLs can negotiate much better rates with freight carriers than you can as a small or mid-size independent retailer.

• With same-day and next-day shipping becoming the norm rather than the exception, a 3PL’s expanded distribution network allows you to meet customer delivery expectations.

• While the 3PL handles shipping, you are still the face of the company and so retain control over your brand.

• You can leverage the locations of the 3PL warehouse to your benefit. For example, Medallion has an East Coast and a West Coast location – allowing for fast shipping nationwide when you store merchandise at both locations.

• Hiring a 3PL can be made easy when using the right partner. Even small businesses can benefit from using a 3PL partner such as Medallion Fulfillment – who has a special program for startups.

Tips for Choosing the Right 3PL Partner

1. How will you find the answer if you don’t know what the question is? Define your needs and expectations and how you will measure them. You’re sure to come across a few 3PLs that are perfectly fine providers, but if you’re not on the same page, a partnership is pointless.

2. Do some due diligence regarding potential 3PL providers. How long have they been in business? Are they financially stable? What does their performance over the last few years look like? If you commit to a 3PL and they suddenly go sideways, the whole bottom could drop out of your own business.

3. What is the 3PL’s reputation in the business community? Social media and online review sites make it easier than ever to get “word of mouth” reports on companies from a customer’s perspective. You can also solicit recommendations from your peers who may have experience with various 3PLs.

4. Does the 3PL demonstrate a willingness to address customer service issues? Some providers feel no responsibility to go outside the bounds of their specific duties. When a 3PL works with you to solve problems, that indicates desire to be a true partner.

5. Technology continues to progress at a rapid pace. Is the 3PL keeping up with current advancements, or are they content to hobble along on an outdated platform?

6. Where do you expect your company to be next year? In five or 10 years? Look for a 3PL provider that can scale along with you.

Coast-to-Coast Warehousing and Fulfillment Services

Medallion Fulfillment and Logistics has what it takes to be the right 3PL partner for your needs.

Whether you’re a small startup or a thriving eCommerce vendor, we have a program that fits your needs, including our innovative Amazon replenishment warehousing service.

Contact Medallion Fulfillment & Logistics to learn more our customized fulfillment options.

Google Ups Its Game in eCommerce with a New Deep Shopify Connection

As Amazon continues its quest to strong-arm eCommerce retailers into submission, another online giant has decided not to roll over. Google, which holds a commanding 90 percent of the search engine market, has joined forces with top eCommerce platform Shopify to challenge Amazon’s dominance.

Google Takes on Amazon

While Google has so far been only peripherally involved in online retailing, Amazon has been encroaching on Google Ads, which was the recipient of more than 50 percent of digital ad revenues in 2020. However, Amazon grew their own advertising market share from 13.3 percent to 19 percent during the same time.

With more than half of online shopping excursions beginning at Amazon, advertising was a logical extension of their other services. Similarly, Google recognized the opportunity to leverage their own robust ad business into providing an alternative for small and mid-sized eCommerce retailers who feel stifled by the lack of options.

The Changing Focus at Google

The new venture is the brainchild of Bill Ready, who joined Google in January 2020 as the company’s President of Commerce and Payments. Ready had previously served as COO of PayPal and CEO of Venmo and Braintree.

Ready’s arrival at Google coincided with the onset of the unprecedented global pandemic, which in turn triggered a seismic leap in the already robust eCommerce industry. Shortly thereafter, Ready took the first step in shifting Google’s strategy by offering online retailers free listings in Google Shopping.

So, what exactly is the new Google Shopping? What it’s not, according to Ready, is an eCommerce retailer or marketplace. In a blog post sent to Forbes in early May, Ready referred to it as a platform for consumers to discover a wide range of products across a spectrum of sellers, from national big-box stores to small independent retailers.

Days later came Google’s I/O Developer conference, during which Ready officially announced the company’s partnership with Shopify. He expounded on his vision of the venture as part of an overall plan to “democratize” eCommerce with a “free and open” system for consumers and retailers alike.

Why Google Shopping?

Here’s a look at what to expect from Google Shopping now and in the future:

• With just a few clicks, merchants in Shopify’s network of 1.7 million+ retailers can install the platform’s Google channel to auto sync their inventory. They can also link a new or existing Google Ads account, and the free listings policy will continue.

• Shopify sellers can feature their products on heavily trafficked Google platforms, including Maps, Images, Search, Lens and YouTube. More than 1 billion “shopping journeys” occur on these platforms daily, making them fertile sites for new customers.

• Google’s powerful access to comprehensive sets of data will power Shopping Graph, an AI-generated model that makes connections between products, sellers and brands. In an example of this synergy, when a shopper views images of products in Photos, it will trigger a suggestion to search for places to buy the items via Lens.

• Amazon isn’t the only online presence in Google’s crosshairs. The company is testing a program that allows YouTube users to shop for products they discover through their favorite content creators. This is in response to the growing presence of TikTok and Facebook in the eCommerce arena.

Coast-to-Coast Fulfillment Services to Fit Your Needs

How do you set yourself apart in the competitive eCommerce field? Sophisticated shoppers insist on exceptional service, rapid delivery, and complete responsiveness. Let Medallion Fulfillment & Logistics handle your storage and shipping needs while you focus on growing your business.

Our scalable, cost-effective solutions include our Amazon replenishment program. Contact us today to learn more.

Amazon is Drawing Increased Attention as Antitrust Chatter Grows

In the world of online retailing, Amazon is the proverbial 800-pound gorilla. The one-time bookseller has become a global juggernaut, allowing consumers to shop for everything under the sun from the comfort of their own home.

With annual revenue approaching $400 billion, it may seem as though it’s Amazon’s world and we’re just living in it. Earlier this year, a group of independent-business organizations joined forces to take aim at monopolies, with Amazon at the dead center of their target.

Small Businesses Feel the Squeeze

Over the years, Congress has enacted various antitrust laws designed to maintain a level playing field. The purported goal of such legislation is to prevent monopolies and promote a competitive marketplace.

In reality, these laws are only as strong as their enforcement. Larger companies have the means to play Goliath to the smaller companies’ David. In 2020, Amazon alone spent approximately $18 million to lobby against stricter antitrust measures.

It may seem as though fighting the retail giants would be a tall enough order. Adding insult to injury, many small businesses feel that industry organizations such as National Retail Federation (NRF) pay lip service to the idea of equal representation while quietly favoring their largest members.

Standing Up for Market Equality

In a proactive effort to regain some equitable conditions, more than 20 trade and business groups formed a coalition under the name, “Small Business Rising.” Members include organizations such as the National Grocers Association (NGA), the American Booksellers Association (ABA) and Institute for Local Self-Reliance (ILSR), a vocal critic of Amazon’s dominance.

Small Business Rising announced their formation and goals in an April 2021 press release. Amazon was specifically cited by name several times, making it clear what the organization sees as one of their biggest obstacles. As Stacy Mitchell, ILSR co-director stated, “concentrated market power” is the toughest challenge facing today’s small business owner.

The organization’s objectives call on policymakers to do the following:

*Break up tech monopolies, such as Amazon, to prevent them from cornering the online market.

* Add teeth to antitrust laws by making them stronger and more enforceable.

* Put a stop to mega-mergers and set higher criteria for regular mergers.

In addition, Small Business Rising is leveraging the relationships local business owners have with power players in their respective hometowns. Members are organizing meetings, seeking out media coverage and waging letter-writing campaigns.

The Rich Get Richer

The unprecedented conditions of 2020 served to magnify the gap between Amazon and other e-commerce businesses. While COVID restrictions created a surge in online shopping, small online retailers faced corresponding supply chain and distribution difficulties, making it hard for them to accommodate demand.

On the other hand, Amazon was able to draw on its significant resources to weather the storm and emerge stronger than ever. The company spent a reported $4 billion on “incremental COVID-19-related costs,” enabling it to successfully adjust its processes and policies.

In the face of mounting criticism during the last few years, Amazon has tried to brand itself as a valuable ally to small businesses, especially with Amazon Marketplace, its third-party online sales platform. Companies have responded by pointing out how Amazon uses prohibitive fees and data access for competitive advantage.

Grow Your Online Business with Medallion Fulfillment & Logistics

Are Amazon’s arbitrary and restrictive fees and policies helping or hurting your e-commerce business? Medallion Fulfillment & Logistics works with you by offering a full assortment of services tailored to fit your needs.

Contact us to learn more about our flexible and cost-effective fulfillment solutions, including our innovative Amazon replenishment warehousing service.