Category: Fulfillment Companies

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Tips for Having the Most Profitable Holiday Season Ever

Image of Fulfillment Company after a Successful Holiday Season

As the holiday season approaches, both vendors and shoppers eagerly anticipate the buying frenzy of Black Friday and Cyber Monday. But how do you keep that momentum going through the end of the year? Implement these helpful selling tips from our fulfillment company experts to ring the bell on your most profitable holiday season ever.

1. Everything’s better in a bundle.

Convenience is one of the primary reasons consumers have embraced online shopping. During the holiday season, make it even easier for customers by bundling two or more products together in a single purchasing unit. It’s a time-saver for buyers and higher profits for you.

2. Leverage the appeal of flash sales.

Discounts are a staple of holiday shopping, but flash sales up the ante by creating a sense of urgency with a limited time frame. Studies show that consumers are more likely to open an email that holds the promise of a flash sale.

3. Offer tiered discount pricing.

According to Entrepreneur Magazine, boosting average sales per customer is one of the more effective methods to increase revenue and profits. Tiered discounts, in which shoppers get incrementally higher percentage discounts at different levels of spending, is a great way to drive add-on sales.

4. Offer free shipping.

For better or worse, free shipping is no longer a rare perk in the digital marketplace, but it doesn’t have to be a blanket policy. As with tiered pricing, you can tie reduced or free shipping in with specific dollar amounts. Another idea is charging lower shipping fees for lengthier delivery times.

Team Up with Our Fulfillment Company for Happier Holidays

Do you struggle to keep up with seasonal fluctuations in your eCommerce business? Contact Medallion Fulfillment & Logistics to learn more about our scalable programs.

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When Should You Start Your Black Friday Sale?

Black Friday Sale - Tips From a Fulfillment Warehouse

Black Friday takes place on November 24th this year, but many businesses don’t wait until the official day to start sales. This shopping season can give your store a huge boost in sales, so you might want to begin offering discounts early. If you’re expecting tons of sales, consider working with a fulfillment warehouse to ensure plenty of space for products. The following tips can help you determine when to start your Black Friday sales and how to prepare for this busy season.

Start Marketing Discounts and Sales Now

Don’t wait until a few days before Black Friday to start advertising discounts and sales. Begin doing that now in order to get consumers’ attention ahead of time. Marketing Black Friday sales now makes customers aware of the discounts and deals you’ll be offering.

Consider an Early Start Date for the Black Friday Sale

You don’t need to wait until the day after Thanksgiving to offer good deals and deep discounts. Many consumers start their holiday shopping early. Consider using this to your advantage and offering Black Friday sales early. You might start with a few specials and deals in early November and gradually increase them in the weeks leading up to Black Friday.

Prepare for Black Friday Order Fulfillment Now

Making sure you’re ready for this shopping season helps ensure that you can fulfill orders promptly. A fulfillment warehouse can provide you with a great way to have orders processed, packed, shipped, and delivered as quickly and efficiently as possible. This helps boost customer satisfaction, which can lead to even more sales during the holiday season.

Partnering with a fulfillment warehouse can help your Black Friday and holiday sales go smoothly. Contact Medallion Fulfillment and Logistics to learn more about our services.

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Ecommerce Store Owners’ Top Ten Challenges – How to Overcome Them and Succeed Online

Male entrepreneur standing surrounded by product in an office.

With more consumers turning to online stores for their purchases, this is a great time to run an eCommerce business. However, online store owners face certain challenges that can make or break their business. From protecting consumer information online to finding better ways to fulfill orders, such as with help from a fulfillment company, these are some of the top challenges eCommerce store owners face.

1. Building Customer Loyalty

With so many online stores to choose from, having customer loyalty can be tough. Encourage customers to be loyal to your business through online interaction, loyalty programs with rewards, transparency, and content marketing. Taking these steps can help you engage with your customers and build a rapport with them.

2. Labor Shortages

Labor shortages have been making it harder for online stores to find staff to handle orders, customer service, and other aspects of keeping businesses up and running. Making improvements to your recruiting process and offering good benefits can help you find employees to help you with your online store.

3. Problems with Logistics

Global supply chain issues have led to logistics problems for online stores, especially when it comes to tracking inventory. Hiring a reputable fulfillment company can help your eCommerce business keep track of products that are in stock, so that you’ll know when it’s time for you to restock.

4. Lack of In-Person Contact Before Purchasing

Customers aren’t able to examine products physically before buying them when they purchase goods online. This can cause some customers to avoid shopping online. ECommerce store owners can make use of newer technology, such as virtual realty or augmented reality to make up the inability to physically try on or feel or hold merchandise.

5. Low Conversion Rates

Conversion rates can be a problem for online store owners, especially for those who are just getting started. Focusing on driving conversion through search engine optimization, calls-to-action, and the targeted messaging can help you increase your online store’s conversion rates.

6. Fraudulent Transactions

Fraud can easily happen in online stores when secure payment methods aren’t being used. This can lead to financial and legal problems while also discouraging customers from doing business with your eCommerce store. Watch for signs of suspicious activity with customer purchases, and use software solutions to make the payment process as secure as possible.

7. Customer Support

Although you can use chatbots for convenient customer support, many consumers would rather talk to customer service personnel on the phone, especially when dealing with complex issues. Offering phone support that allows customers to speak to someone can help improve customer support.

8. Customer Experience

Customers have raised their expectations in recent years when making online purchases. Ensuring that customers receive their orders promptly is crucial for your online business. A fulfillment company can provide you with peace of mind while also meeting the higher expectations that today’s customers have.

9. Cybersecurity Threats

Cybersecurity threats can put customer data at risk and harm your online business in other ways. To lower the risk of these threats, you should update your online store platform on a regular basis, back up data routinely, and use security solutions.

10. Product Returns

Online stores have a higher risk of fraud or other issues when it comes to product returns. Having clear return and refund policies can help lower this risk. Giving customers different options for returns or refunds or offering coupons for those who aren’t satisfied with their purchase can help encourage customer loyalty.

Ready to Get a Price Quote for Our Services?

If you need a fulfillment company to help overcome challenges with your eCommerce business, please contact Medallion Fulfillment and Logistics today. We offer dependable, quality fulfillment services on both the East and West Coasts.

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How to Handle both Positive and Negative Reviews

Negative Review Response for eCommerce and Fulfillment Services

Thanks to social media, everyone’s a critic. While you would love to have all positive reviews, there’s no need to fear negative ones. Our fulfillment company experts offer some helpful tips on responding to both.

Why Respond to Reviews?

Everyone wants to feel that their opinion is valued. When you acknowledge feedback about your eCommerce business, good or bad, you’re sending the message that you appreciate customer opinions and take them seriously.

According to Forbes Magazine, customer feedback is one of the more valuable tools for growing your business. By listening to what people like and don’t like about your product or service, you gain direction on how to evolve and improve.

Responding to Positive Opinions

If you receive positive feedback, there’s no need to provide a lengthy response. Simply offer your sincere thanks and appreciation for sharing their experience. Any attempt at a sales pitch can backfire by coming off as pushy and opportunistic.

Responding to Negative Opinions

Of course, shoppers with negative feedback require more TLC, but it’s an opportunity to get a second chance from a disgruntled customer.

  • Respond promptly to show that you’re paying attention.
  • Maintain a professional tone. Resist the impulse to take the criticism personally.
  • Ask questions to make sure you understand the customer’s concerns, just as you would if you were conversing in person. Investigate as needed to determine the cause of the problem.
  • If a customer has a complaint about something that’s no fault of yours, don’t feel obligated to apologize, but do offer empathy and compassion.

Team Up with Our Fulfillment Company for Increased Customer Satisfaction

At Medallion Fulfillment & Logistics, we understand the value of providing superior customer service. We offer scalable fulfillment services to accommodate any eCommerce business. Contact us for more information.

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5 Tips on Hiring a Fulfillment Company for New eCommerce Business

Business owner On the Phone with a Fulfillment Company.

Partnering with the right fulfillment warehouse can be the difference between steadily growing your sales or floundering in place. Here are five questions to ask when evaluating a potential fulfillment company.

1. Do they provide speedy shipping?

Home delivery is part of the convenience of online shopping. Customers don’t want to wait for their purchases, and they’ve come to expect rapid shipment. Slow delivery times is one of the major reasons consumers switch to another eCommerce company.

2. Are they reliable?

Both you and your customers need to rely on the performance of your fulfillment company. Communication should be open and frequent across all channels, and the company should be providing you with comprehensive and accurate data regarding inventory, delivery times and other metrics.

3. Are they tech-forward?

With all the moving parts involved in the order fulfillment process, it’s nearly impossible to manage it manually. Sophisticated high-tech systems provide real-time data that enables you to respond promptly to any areas that need attention.

4. Are their services cost-effective?

Use of a fulfillment warehouse is a good way to consolidate expenses, but you still have to make it work within your budget. When evaluating costs, go past the initial charges to see if they have tiered pricing schedules, volume discounts and other ways to maximize your investment.

5. Are they scalable?

As your business grows, the last thing you want to do is start over with a different fulfillment company because your original choice can’t handle the increased workload. Look for a company that can accommodate seasonal fluctuations and long-term growth so you can develop a mutually beneficial partnership.

Your Top Choice for Fulfillment Warehouse Services

Medallion Fulfillment & Logistics has extensive experience working with eCommerce companies of all sizes and types. Contact us to learn more.