No matter how well your eCommerce business crushed it during the holidays, now’s not the time to hit pause. A slow start to the new year can throw off your momentum, but don’t worry—your fulfillment partner has your back. Here are some easy, actionable tips to keep that post-holiday sales slump far, far away.
1. Run a post-holiday sale
Who doesn’t love a good deal right after the holidays? Big brands like Nike often run clearance sales throughout January, and it works! Try offering deep discounts or buy-one-get-one deals to clear out older inventory and make space for new products. Bonus points—these deals can turn those post-holiday returns into upgrades instead of refunds.
2. Retarget your customers
Did you know retargeted email ads have a click-through rate that’s 180.6% higher than the first time? Yep—it’s amazing. Retarget your customers to keep that loyalty going strong. Plus, it’s a great way to remind them about items still sitting in their cart or introduce them to fresh options they’ll love.
3. Showcase season-perfect products
Here’s where your market research can shine. Are there items your customers typically go for around this time of year? Products like cozy outerwear or practical snow removal equipment are bound to be winners during the colder months. Highlight what’s relevant now and watch the sales roll in.
4. Step up your social media game
Holiday craziness may have slowed down your socials, but now’s the perfect time to ramp back up! Thinking about trying TikTok or creating interactive content? Go for it! This is your chance to experiment and engage with your audience while they’re scrolling.
Make 2025 Your Best Year Yet — Partner with Us!
We’re here to make your eCommerce goals a reality. Reach out to Medallion Fulfillment & Logistics, and let’s make this your most successful year yet!