Machine Learning – What You Need to Know and Leverage for Your E-commerce Store

Machine Learning – What You Need to Know and Leverage for Your E-commerce Store

Your e-commerce store has access to more data than retail businesses have had at any time in the past. But the truth is that the most detailed set of data means nothing on its own. It’s the interpretation and use of that data that makes the difference.

Although machine learning is an emerging technology, many providers are already starting to prepare service offerings to allow you to use machine learning to your benefit. Google AdWords is leading the way with Smart Bidding and enhanced bidding algorithms to boost conversions. Expect to see more providers embrace machine learning to help you manage your business more effectively this year.

Machine learning is a powerful tool that processes data far more efficiently than you or your employees could on your own, but you need to prioritize applications for maximum effectiveness.

Which of these technologies would have the greatest impact on your e-commerce store and fulfillment warehouse?

Personalizing the Customer Experience

oday’s technology is amazing, but it hasn’t reached the point of allowing you to provide virtual 3D salespeople for your customers. Without that personal contact, you lose valuable input from body language and other visual cues.

Machine learning can help you recapture that advantage by using data to create customer segments. This lets you target your approach based on specific factors that drive the buying decision for each segment.

Search Engine Ranking

It’s a basic concept: before your prospects can buy from you, they have to find you. How do you get your name out in front of customers before those of your competitors? Machine learning drills down beyond keywords into the nuts and bolts of searches that end with purchases. Google AdWords clients can use Google’s machine learning to provide ad exposure based on demographics and potential actions to improve visits and conversions.

Pricing

The downside of e-commerce is that customers can comparison shop from the comfort of their own home. With machine learning, you can set pricing that’s sensitive to a number of vital factors including competitors’ prices, type of customer and even time of day. Check with your shopping cart software to see how they will be implementing machine learning to assist you in being price sensitive.

Fraud Detection and Prevention

E-commerce companies are more vulnerable to fraud than brick-and-mortar stores are, and the negative effects can remain long after the transactions. Manual safeguards are inadequate, but machine learning can rapidly “spot” potential problems.

Customer Support

How do you maintain effective customer support at scale? The answer lies in machine learning technology such as chatbots, which give your customers the freedom of self-service combined with a high level of support.

Accurate Supply and Demand Prediction

Supply and demand forecasting has long been a staple of retail operations, but machine learning can perform this process with a greater degree of precision thanks to its ability to make discoveries and connections that are beyond the scope of humans.

Product Recommendations

Product recommendations are the best way to generate add-on and repeat sales. But where employees are limited to their own knowledge, machine learning technology can infinitely process and cross-reference buying behavior to discover previously unseen trends.

Elite Fulfillment Warehouse Services for Your E-commerce Business

Medallion Fulfillment & Logistics provides scalable services that grow with your business over time. With advanced technology tools that interface with most major shopping carts, Medallion makes it easy to manage your store at scale.

Is your e-commerce company prepared to handle order-filling and logistics for your growing sales? Contact Medallion Fulfillment & Logistics to learn how our fulfillment warehouse services provide scalable services that accommodate the specific needs of your business.

How Your e-Commerce Store Can Effectively Compete with Amazon

How Your e-Commerce Store Can Effectively Compete with Amazon

When it comes to e-Commerce and fulfillment warehouse operations, does it seem like all digital roads lead to Amazon? On its face, Amazon’s infrastructure can be intimidating, and few companies have the financial resources to afford losing money, as Amazon does with its free delivery.

This doesn’t mean your e-Commerce store has to raise the white flag. You might not be able to beat Amazon at its own game, but there’s still room for you to stake your place in the e-Commerce market.

Here are some expert tips for claiming your own share of the digital marketplace.

1. Find Your Sweet Spot

Amazon may try to be all things to all people, but that doesn’t mean they’re successful at all of them. Find the area where you’re better than they are and concentrate your efforts on dominating that segment.

2. Be Proactive with Shipping

If you offer free shipping or other perks simply as a response to Amazon and other companies, it comes off as an attempt to follow the crowd rather than truly satisfy customers. Find out what your target market expects from shipping and deliver an experience beyond that.

3. Offer a Subscription Service

Making a sale is just part of the job. Repeat customers are your bread and butter. Create a subscription service, whether it’s for recurring product shipments or an annual program like Amazon Prime. Subscription services keep your customers engaged and help to establish ongoing relationships.

4. Make Technology Your Friend

Convenience is the major benefit of online shopping. Consumers don’t have to leave their home (or even their pajamas) to purchase anything – from groceries to furniture. Make sure you’re taking advantage of the full power of technology to offer a level of convenience that keeps customers coming back time and time again.

5. Build Your Brand

Customers love Amazon for many reasons, but a personal connection is not one of them. Amazon’s brand may stand for features such as price, selection and shipping, but those qualities don’t resonate emotionally with consumers. Identify what makes your company unique and use it in all your marketing.

6. It’s All About Customer Service

Studies show that two-thirds of customers who leave a company do so because they don’t believe the company cares about them. Customer service is one area where Amazon’s size puts them at a disadvantage. Put yourself above them and the rest of your competition by proving superior customer service with a personal touch.

Medallion: Your Amazon Fulfillment Alternative That Gives You Back Control

If you are already selling on Amazon or are considering selling on Amazon, make sure to ask us how Medallion Fulfillment & Logistics can be your own personal “Amazon-Like Warehouse”.

We can ship your products to replenish Amazon stock levels and allow you to continue to sell on your own website. It is important to know that when you use Amazon as your fulfillment resource, Amazon does not share customer email addresses with you. The customers remain customers of Amazon. This action prevents you, and other small niche businesses, from getting repeat sales and from marketing to your own customers; impacting repeat business. This is particularly important for sellers of consumables who would love to establish a long and fruitful relationship with clients.

Having an account with Medallion Fulfillment & Logistics and Amazon can be a win/win proposition. Medallion’s warehouse storage fees are considerably less than those that Amazon will charge and you get access to your own customer information.

Growing your sales requires full concentration. Let our Los Angeles-based California fulfillment warehouse handle your order processing and shipping needs, including cross-docking, credit card processing and telephone customer support.

Contact Medallion to learn more about our fulfillment warehouse services and how they can be customized to fit your needs.

Not All Website Traffic is Equal – How to Get More High Quality Traffic

Learn About the Amazon Effect

Are you confusing high website traffic counts with high-quality website traffic? If you take a look at the numbers from your ecommerce website, you’ll quickly see all traffic is not created equal. You need the right people – the right demographic, the right segment – to do more than take a Sunday drive through your site – you need them to buy-in.

How Can You Attract More High-Quality Website Traffic to your Online Store?

There are a number of ways you can accomplish this, each targeting a specific genre of people. Let’s take a look at some of the most popular and well-known options.

• Blogs

Blogs pull-in traffic via educational material, FAQs, and industry trends. 409-million browsers view more than 22-billion blog pages monthly, generating an average of 76-million posts and 42-million comments on WordPress alone.

How many do you need? Those blogging 16-times+ monthly generate 3.5-times more traffic than those blogging 4-times or less. But you’ll need a strategic plan. Pro-Advice: Don’t waste precious time and energy if this isn’t your wheelhouse; enlist the help of content marketing professionals who understands the ever-changing dynamics of SEO.

• Social Media

Social media channels are endless. The biggest? Facebook, with over 2-billion active monthly users, and Twitter, with 286.3-million. Facebook encompasses a broader segment, where by-and-large, Twitter is more popular with young adults. Like blogging, targeting quality traffic here takes time, research, and effort. Pick 1-2 channels that make the most sense.

The goal? It’s not attracting users waiting around for a “flash-sale” – but providing a virtual hangout for your target demographic. Don’t get it? Checkout this Twitter page to understand more.

• Video

Video is exploding, with YouTube dominating the market (1-billion+ users). All-ages use it – and it reaches 95% of online adults 35+ per month. With such a massive audience, choosing keywords that send you to the top of search results (getting you to your key demographic) is mission-critical – so do your homework!

• Podcasts

Podcasting opens you up to a wide variety of end-users, but is isn’t necessarily optimized to net traffic. There’s no call-to-action – its corresponding show notes, blogging and social posts that drive marketing, with the end goal of building brand awareness and loyalty (regular listeners/customers).

Remarkable Content Generates a Remarkable Link to Consumers

Key to getting items from cyberspace to your fulfillment warehouse is content quality that appeals to relevant consumers. Content that simply fills digital space won’t rise to the top. You must strive to help buyers through their journey, exploring issues they’ll encounter in the research process, promoting the nurturing relationship they crave and winning them over as to why doing business with you is in their best interest.

Spending money and time on ho-hum, keyword-focused content won’t get you there. Work backwards, providing content that confronts issues customers face – or problems your products solve, standing-out by providing insight/solutions others don’t.

Things picking up? From drawing customers in to getting product out the door, Medallion Fulfillment & Logistics has you covered. Discover more about our versatile fulfillment warehouse solutions today.

Tips for Writing Blog Posts that People Will Actually Read

If a blog post lands online and no one is there to read it, does it really make any noise? There are more than 152 million blogs on the Internet, and with the number growing by one every half-second.

The good news is that the sheer number of blogs shows that people are regularly reading them. Use these tips to create valuable blog posts that keep viewers coming back for more.

1. Start with a Compelling Premise

Just as a beautiful flower grows from a tiny seed, a great blog post begins with a small but powerful idea. People sometimes make the mistake of starting with the points they want to make and then looking for a theme to hang them on. Come up with a timely and relevant idea and your content will flow organically.

2. Know Your Audience

When you try to be all things to all people, your message ends up so vague and watered-down that it doesn’t appeal to anyone. If you don’t already have a buyer persona, create one and use it as the target for your writing.

3. Make It Readable

Readability involves more than just language, words and tone. With only 10 to 20 seconds to grab a viewer’s attention before they leave your site, be sure to make your post as visually appealing as possible.

• Break up large chunks of text into smaller bite-size pieces of no more than five lines. Forget what your English teacher told you: One-sentence paragraphs are no longer frowned upon.

• Include short but punchy subheadings that convey your message at a glance.

• Use bullet points, boldface and other formatting that make the post “skimmable.”

4. Add Graphic Interest

Did you know that 65 percent of the people who visit your website are visual learners? That’s one of the reasons why infographics and videos are such powerful formats. Pictures, GIF’s, videos and other graphic content make your message more powerful and increase the shareability factor for a greater reach.

5. Craft an Attention-Grabbing Headline

First impressions always count. No matter how vibrant, topical and thoughtful your content is, no one will read it without a catchy headline to draw them in.

6. Proofread and Proofread Again

Would you have confidence in a person who showed up for a business meeting with soiled clothes, greasy hair and grimy fingernails? Readers will have the same reaction if your blog post is riddled with misspellings, poor grammar and inaccurate facts.

A California Fulfillment Warehouse for All Your Inventory Management Needs

Why invest time, money and labor into building and maintaining your own fulfillment warehouse? Contact Medallion Fulfillment & Logistics to learn more about our fulfillment warehouse services that are scalable to accommodate your specific needs.

USPS Holiday Shipping Rate Increases

USPS has raised rates.

We have received notification from the United States Postal Service that shipping prices will temporarily increase on October 18, 2020 until December 27, 2020. These increases are being enacted due to the higher shipping traffic from the pandemic and the expected increase in holiday shipping volume. Read more information.

FEDEX and UPS Shipping Rates

UPS has also announced rate updates due to pandemic shipping volume and extra handling.

FedEx has certain surcharges already enacted but has not announced holiday rate increases at this time.

As we know more, we will communicate any updates to you in our newsletter.