Why Ecommerce Businesses Should Outsource Logistics to a 3PL

Running an eCommerce business is as demanding as it is rewarding. While making sales and growing your brand is exciting, the logistics of getting products to customers can quickly become overwhelming. That’s where outsourcing your logistics to a Third-Party Logistics provider (3PL) can be a game-changer. At Medallion Fulfillment, we specialize in helping businesses like yours thrive by streamlining fulfillment processes and managing logistics like pros.

Here’s why partnering with a 3PL is one of the smartest moves for your eCommerce business:

Why Outsource Your Logistics to a 3PL?

1. Cost Savings

Handling logistics in-house can be expensive. Renting warehouse space, hiring staff, and managing shipping systems can stretch your resources. A 3PL already has the infrastructure in place. By outsourcing, you can leverage their resources and save significantly on operational costs.

2. Focus on What You Do Best

You didn’t start your business to get bogged down in shipping labels and tracking numbers. A 3PL allows you to hand over the complexities of logistics so you can focus on your core operations, like expanding your product line or enhancing customer experience.

3. Improved Efficiency

3PL providers are logistics specialists. They use advanced technology, streamlined processes, and expertise to ensure your products are delivered quickly and efficiently. This translates into happier customers and strong reviews for your store.

4. Scalability for Growth

Whether it’s the holiday rush or a sudden spike in orders, scaling logistics to meet demand can be tough. A 3PL can seamlessly adjust operations to match your needs, so you’re always prepared, no matter how fast your business grows.

5. Access to Expertise

When you partner with a 3PL, you gain access to a team of professionals who know the ins and outs of supply chain management. From reducing shipping costs to navigating complex logistics networks, they bring the insights you need to stay competitive in the eCommerce space.

6. Tap into a Wider Network

Most 3PLs have established relationships with carriers and warehouses across regions, giving your business access to faster and more cost-effective delivery options. At Medallion, we help optimize your supply chain, ensuring your products reach customers without delays.

Is a 3PL Right for Your Business?

Partnering with a 3PL is perfect for businesses ready to simplify logistics and focus on growth. Our team at Medallion Fulfillment ensures every step of the process—from warehousing to shipping—is seamless and tailored to your business needs.

Take the Next Step

If you’re ready to streamline your logistics operations and elevate your eCommerce game, we’re here to help. Contact Medallion Fulfillment today to learn how we can customize our 3PL solutions for your business goals.

Make logistics one less thing to worry about, so you can focus on growing your brand.

April 14, 2025

Self Fulfilling: Ecommerce Fulfillment Limitations and How to Grow

Fulfillment Center worker picking a fulfillment service order.

How Fulfilling Your Own Ecommerce Orders Can Limit Growth

Fulfilling your own ecommerce orders might seem like a cost-effective way to manage your business initially. After all, when your business is just starting out, keeping things in-house feels manageable and gives you control. However, as your business grows, this DIY approach can become a serious bottleneck, limiting your ability to scale effectively.

At Medallion Fulfillment, we’ve worked alongside countless ecommerce business owners who have faced this challenge. Here are the key reasons why taking order fulfillment into your own hands can slow your business’s growth.

1. It’s Time-Consuming

Every second you spend packing boxes, managing inventory, and coordinating shipping is time taken away from activities that actually grow your business. Tasks like marketing, crafting new product lines, and building customer relationships are vital to your long-term success. Order fulfillment eats into this crucial time, leaving little room to focus on scaling your business.

2. It’s Not Scalable

What works when you have ten orders a week can quickly become overwhelming when your business starts receiving hundreds of orders daily. Suddenly, your home warehouse or rented storage unit no longer has the capacity, and your shipping process becomes tangled with delays and inefficiency. Scaling a business requires adaptable systems, and in-house fulfillment is rarely equipped to handle the needs of a booming ecommerce operation.

3. It’s Costly in the Long Run

DIY fulfillment might save money when your order volume is low, but as your business grows, costs can balloon. Renting storage space, hiring staff, and buying packing supplies can add up quickly. Factor in higher shipping fees from lack of carrier partnerships, and the actual cost of in-house fulfillment might be higher than you realize.

Additionally, mistakes like shipping the wrong items or delayed deliveries not only cost money but chip away at customer trust, which is far more expensive to rebuild.

4. It Stretches Resources Thin

Ecommerce businesses often thrive on innovation, creativity, and customer engagement. Handling fulfillment drains your resources, leaving little room to invest in areas essential to growth. Whether it’s building a stronger marketing strategy or expanding into new product categories, your focus shifts away from these priorities when you’re knee-deep in tape and shipping labels.

The Solution? Partner with a Fulfillment Center

Fulfillment centers like Medallion Fulfillment specialize in streamlining order fulfillment, inventory management, and shipping. By outsourcing fulfillment to an experienced partner, you’ll gain back your time, minimize costs, and unlock the ability to scale––without worrying about the logistics.

Here’s what we offer to help your ecommerce business thrive:

Expert Inventory Management: Know exactly how much stock you have at all times.
Faster Shipping: We’ve built carrier relationships that keep shipping costs low and delivery times fast.
Tasting Notes of Customer Satisfaction (Exclusive Deals): From next-day delivery services to personalized packaging, our services drive repeat orders.

Growing a business is challenging enough without being weighed down by fulfillment tasks. At Medallion Fulfillment, we’re here to remove that burden and help you focus on what you do best––growing your brand.

Contact Medallion Fulfillment today to discover how we can help your ecommerce business scale with ease.

April 7, 2025

Tariffs and Their Impact on Your eCommerce Business

Understanding tariffs and devising strategies to mitigate their impact is critical for eCommerce business owners. At Medallion Fulfillment, we recognize the challenges tariffs present and are here to guide your business through these complexities. Here’s what you need to know and how to act.

What Are Tariffs?

A tariff is a tax imposed on imported goods, set by governments to regulate trade or protect domestic industries. These taxes often increase the cost of imported items, which can affect pricing, profitability, and supply chains.

Tariffs are typically categorized as:

Ad Valorem Tariffs: Based on a percentage of the item’s value.
Flat-Rate Tariffs: A set fee applied per unit, regardless of value.
Compound Tariffs: A mix of both percentage-based and flat-rate fees.

How Tariffs Affect Small Ecommerce Businesses

Tariffs lead to increased costs, often resulting in tighter profit margins, higher product prices, or disruption in supply chains. For eCommerce stores, these additional costs can make imported products less competitive, potentially impacting customer demand.

Key challenges include:

Increased operational costs.
Lengthier customs clearance processes.
Compliance with shifting trade regulations.

Strategies to Combat Tariffs

While tariffs can’t be avoided, there are actionable steps you can take to reduce their impact on your business:

1. Audit Your Supply Chain

Identify which products in your inventory are subject to tariffs. Look at your suppliers and evaluate whether alternatives from tariff-exempt countries can be sourced without compromising quality.

2. Adjust Pricing Strategically

Communicate transparently with customers about price changes due to tariffs. Gradual price increases or bundling affected products with other offerings can help soften the impact.

3. Negotiate with Suppliers

Many suppliers are open to sharing tariff costs or offering discounts to maintain partnerships. Proactively initiate conversations to explore solutions.

4. Diversify Your Product Offerings

Consider introducing products that are less affected by tariffs, such as domestically sourced items, to maintain profitability.

5. Automate Compliance

Invest in software or services to ensure proper documentation and tariff classifications. This can prevent costly delays and reduce manual work.

Partnering with a 3PL Can Help

A trusted 3PL (third-party logistics) provider like Medallion Fulfillment can be a game-changer for navigating tariffs. Here’s how we help:

Customs Expertise: We stay updated on tariff regulations to keep your shipments compliant and on schedule.
Cost-Effective Shipping: Our relationships with carriers help reduce fulfillment costs.
Delivered Duty Paid (DDP) Options: We handle duties and taxes upfront, ensuring no surprise costs for your customers.

By collaborating with a 3PL, you gain the tools and expertise necessary to minimize disruptions and focus on scaling your business.

Stay Ahead of the Curve

Tariffs are part of the global trade landscape, but proactive planning and expert support can help you thrive despite them. Reach out to Medallion Fulfillment today to learn how our tailored solutions can secure your eCommerce operations and boost your bottom line.

Contact us to get started!

March 10, 2025March 3, 2025

5 Benefits to Hiring a Fulfillment Warehouse

Managing a growing eCommerce business comes with its fair share of challenges. From packing and shipping to inventory management, it can quickly become overwhelming to handle all fulfillment tasks in-house. That’s where a fulfillment warehouse can be your best ally.

At Medallion Fulfillment, we specialize in helping eCommerce businesses thrive by streamlining their operations. But why should you consider partnering with a fulfillment company, and how can it benefit your business? Below, we’ll cover the top five reasons.

What is a Fulfillment Warehouse?

A fulfillment warehouse is an external facility that stores your inventory, picks and packs orders, and ensures your products are delivered to your customers as quickly and efficiently as possible. By outsourcing these tasks to professionals, businesses can save resources and focus on growth.

1. Cost Savings

Running an in-house fulfillment operation requires substantial investment in space, staff, equipment, and software. Not to mention, shipping and handling costs can add up fast without access to volume discounts.

Fulfillment companies like Medallion Fulfillment help you cut these costs by:

Offering shared resources (warehouse space, staffing, and more).
Providing access to discounted shipping rates through established relationships with carriers.
Eliminating the need to hire additional staff or lease extra warehouse space during peak seasons.

By outsourcing your eCommerce fulfillment, you only pay for the services you need, making it a cost-effective solution compared to managing it yourself.

2. Scalability

Growing pains are real for eCommerce businesses. Sudden sales spikes during the holidays or product launches can overwhelm in-house fulfillment teams. Conversely, slow seasons can leave you paying for unused resources.

A fulfillment warehouse allows you to scale up or down depending on your needs. Whether you’re experiencing a seasonal rush or expanding into new markets, Medallion Fulfillment ensures your operations stay smooth and flexible. With the ability to adjust quickly, your business can handle growth without missing a beat.

3. Time Savings

Order processing, inventory management, and shipping logistics can eat up hours of your time. Time that could be better spent on growing your business, improving product offerings, or engaging with your customers.

With a fulfillment company handling these time-intensive tasks, you can:

Focus on core business activities like marketing and product development.
Eliminate the hassle of packing and shipping orders yourself.
Rest assured that your customers are getting their orders promptly and efficiently.

At Medallion Fulfillment, we take care of the logistics so you can focus on your eCommerce goals.

4. Improved Customer Service

Happy customers are key to any successful business. Fulfillment warehouses help you deliver exceptional service by ensuring fast, accurate, and reliable order processing.

Here’s how our services improve customer satisfaction:

Faster Shipping: With strategically located warehouses, we get your products to customers faster.
Order Accuracy: Advanced technology ensures orders are picked, packed, and shipped accurately every time.
Returns Management: We handle returns seamlessly, leaving your customers satisfied and your team stress-free.

Satisfied customers are more likely to become repeat buyers—and we help you build that loyalty.

5. Access to Expertise and Technology

Partnering with a fulfillment warehouse means gaining access to tools and expertise that are often out of reach for small and mid-sized businesses.

At Medallion Fulfillment, we leverage:

Advanced Inventory Management Systems to keep your stock levels optimized.
Real-time Data Tracking to provide insights into your sales and shipping performance.
Experienced Teams who handle every fulfillment detail with precision.

With our industry expertise and cutting-edge tools, your business gains a competitive edge, allowing you to operate with confidence and professionalism.

Time to Streamline Your Fulfillment

Hiring a fulfillment warehouse like Medallion Fulfillment can transform your eCommerce operations. From cost savings to scalability and improved customer service, the advantages are clear.

Take the next step toward simplifying your logistics and enhancing your customer experience. Contact Medallion Fulfillment today for a free quote, and see how we can help your business thrive.

March 3, 2025

How to Market Your Brand for eCommerce Success

When you’re running an eCommerce business, standing out in a crowded digital market can feel like an uphill climb. But effective marketing isn’t about shouting the loudest; it’s about connecting with your audience authentically and strategically. At Medallion Fulfillment, with our years of experience supporting small businesses, we’ve seen firsthand the strategies that elevate brands. Here are some essential tips to help you market your business successfully.

1. Define Your Brand Identity

Your brand identity is much more than a logo or color palette. It’s about your story, your values, and how you solve your customers’ problems. Develop a brand voice and messaging that resonates with your target audience. Ask yourself:

What are the core values of your business?
What emotions do you want your brand to evoke?

Having a clear brand identity allows you to connect authentically with customers, building trust and loyalty over time.

2. Leverage Social Media to Build a Community

Social media offers a dynamic way to showcase your brand’s personality and engage with your audience. Use platforms like Instagram, Facebook, and TikTok to create meaningful interactions.

Post regularly, mixing product updates with behind-the-scenes content and user-generated posts.
Respond to comments and messages promptly to build relationships.
Utilize polls, Q&A sessions, and live videos to engage followers.

Social media isn’t just about selling; it’s about creating a community of loyal, engaged customers.

3. Use Content Marketing to Drive Traffic (and Authority)

Content is king—and for a good reason. By creating high-quality, valuable content, you can draw organic traffic to your site while establishing your brand as an authority in your niche.

Write blog posts on topics your audience cares about (target long-tail keywords like “content marketing tips for small businesses”).
Consider how-to guides, case studies, and videos that showcase your products or expertise.
Share this content across social platforms to maximize your reach.

The more valuable your content, the more likely customers are to trust you and make a purchase.

4. Harness the Power of Email Marketing

Email remains one of the most effective ways to nurture leads and encourage repeat customers. With a little strategy, you can deliver personalized, high-converting communication.

Welcome new subscribers with a warm, value-driven email series.
Share promotions, product launches, or tips tailored to their interests.
Use segmentation to ensure you’re reaching the right audience with the right message.

Done right, email marketing feels personal and keeps customers coming back.

5. Analyze Data to Refine Your Strategy

Finally, no marketing strategy is complete without data. Knowing how your campaigns perform allows you to identify what’s working—and pivot when necessary.

Track website analytics to measure conversions and customer behavior.
Analyze email open rates, click-through rates, and sales trends.
Use social media metrics to gauge audience engagement and refine content.

The key to continuously improving your return on investment (ROI) is learning from your data and adjusting strategies accordingly.

Partner with Medallion Fulfillment for Success

While you’re focused on building the perfect marketing strategy for your brand, don’t forget that ecommerce fulfillment plays a critical role in delighting your customers. From managing inventory to shipping orders seamlessly, a strong fulfillment partner can take a significant load off your plate.

At Medallion Fulfillment, we help small business owners like you focus on growing your business while we handle the logistics. Get in touch today to learn how we can support your success.