Prepare Your Ecommerce Store for Growth in 2024 with These Winning Strategies

Business Growth Chart

The Ecommerce industry constantly evolves, and 2024 will be no exception. Are you ready to embrace the future? Let our fulfillment warehouse staff help you stay ahead of the competition by sharing the biggest trends that will be shaping Ecommerce over the next 12 months.

1. Leveraging social media as a selling platform

Instagram, Facebook and TikTok have all been powerful marketing and communication tools. Savvy Ecommerce retailers are taking it one step further by using them as sales channels that allow customers to complete purchases right in the app. If you’ve been lagging in building a strong social media presence, don’t wait any longer.

2. Offering same-day delivery

Same-day delivery is the new next-day delivery. Thanks to services such as DoorDash, Postmates and InstaCart, consumers have now become accustomed to receiving orders on demand. Streamline your logistics and do your research to make sure you partner with a trustworthy courier service.

3. Using artificial intelligence and machine learning to personalize the customer experience

Now that artificial intelligence (AI) and machine learning are here, there are virtually no limits to how effectively you can tailor the online purchasing experience. Use this cutting-edge technology to customize everything from product recommendations and marketing campaigns to customer service and chatbots.

4. Optimizing voice-activated shopping

Alexa and Siri have gone from fun novelties to dependable “assistants.” Experts predict a sharp increase in voice-activated shopping during 2024. Here are some helpful tips to optimize this tool in your Ecommerce business:

  • Focus on natural and conversational voice patterns.
  • Incorporate long-tail keywords coinciding with voice-search queries.
  • Provide informative but concise answers.

Medallion: A Fulfillment Warehouse for the Present and Future

With decades of experience, Medallion Fulfillment & Logistics has the ability to successfully pivot with all of the industry changes and innovations. Contact us today to learn more.

January is the Time for Business Assessment and Planning – What to Do

2024 Fulfillment Company Business Assessment

As the new year starts, this is an ideal time to focus on planning and assessment. What steps can you take to help your business grow in the coming year? From partnering with a fulfillment company to writing down goals, the following tips can help you evaluate and plan for a successful year.

Write Down Business Goals

What goals do you want to accomplish as a business owner? Are there any areas of weakness that could use some improvement this year? Write down the goals you have for your company over the next few months. Then, write down more goals for the next few months. Keep doing this 90-day goal setting method to keep you motivated throughout the year.

Create an Updated Budget

Business growth and financial changes can lead to the need for a fresh budget. Come up with a financial plan for the new year. Take several factors into consideration, such as your profit margin, overhead spending, and projected business growth. This helps you determine a smart budget to follow during the year.

Make Long-Term Plans

Think long-term for your business. What do you hope to achieve a year from now or 5 years from now? You can even look a decade into the future. Write down long-term plans for your company, along with steps you can take to start working toward these goals.

Partner with a Fulfillment Company

As a practical step, consider hiring a fulfillment partner. This allows you to have a dedicated company handle order processing, packing, and shipping. These services can ensure prompt shipping and delivery and save you money on warehousing costs.

If partnering with a fulfillment company is on your to-do list for 2024, contact Medallion Fulfillment and Logistics. Our fulfillment services can boost customer satisfaction, reduce costs, and ensure timely deliveries.

Protect Your Supply Chain with a Focus on Cyber Security

Supply Chain Security Tactics for Fulfillment Company

Disruptions to the supply chain your company depends on can lead to costly problems for your business. Cyber security threats are among the biggest risks to the supply chain as more and more businesses and consumers use online services. From keeping your fulfillment warehouse up and running to protecting your supply chain, consider the following to enhance cyber security.

Cyber Security Education Is Key

Making sure every member of your IT team and other staff are aware of cyber security measures helps keep your supply chain data safe. This involves educating them on the potential risks to data security, such as malware, and ways to protect data. All members of your staff should collaborate in order to ensure that your supply chain has maximum protection from cyber security risks.

Encourage Shared Responsibility

Taking measures to boost cyber security protection for the supply chain should involve your supply chain partners and customers, along with your staff. Promote shared responsibility among these different parties to keep the supply chain safe. Otherwise, vulnerabilities could end up affecting the supply chain, putting data at risk. For example, ensure that staff, partners, and customers have secure ways to connect devices to your system.

Adopt Zero Trust Principles

These principles are an important part of finding weaknesses in the supply chain, such as devices used in the manufacturing industry or delivery services. Zero Trust means that cyber security isn’t taken for granted based on the location of physical devices or networks or based on who owns and operates them. This encourages businesses to take extra steps to protect the supply chain from potential cyber security threats.

If you’re searching for a fulfillment company and warehouse to help your business succeed, please contact Medallion Fulfillment and Logistics. We can help your company grow and thrive in the new year.

The Right Fulfillment Warehouse Partner Makes All the Difference for the Hoidays

Warehouse Fulfillment Parners Helping Small eCommerce Businesses Through the Holidays.

“Teamwork makes the dream work.” When it comes to making your customers’ holiday dreams come true, teaming up with the right fulfillment warehouse partner can make all the difference. Here’s a look at how Medallion Fulfillment & Logistics can help you successfully navigate the challenges of seasonal sales for your eCommerce business.

1. Handling sudden spikes in order volume

Many companies do as much as one-third of their annual sales during the holiday season. That requires a near-instantaneous ramp-up of operations to enable your company to capture all the additional business. A good fulfillment company can more easily pivot to accommodate sudden changes in demand.

2. Overcoming limited capacity

It’s expensive and time-consuming to temporarily increase workforce and warehouse space. Teaming up with a fulfillment company automatically extends both resources, requiring little to no change in your own facilities.

3. Optimizing inventory management.

If you lose a holiday sale due to lack of inventory, that sale is gone forever. Conversely, if your warehouse is overstocked, you’re already at a disadvantage going into the new year. Fulfillment warehouses have fine-tuned systems in place to make inventory management more accurate.

4. Ensuring carrier availability

Don’t let carriers hold your seasonal business hostage for higher rates. With a quality fulfillment company, you enjoy the benefits of their strong relationships with a wide range of carriers.

5. Processing returns

No one enjoys them, but post-holiday returns are a necessary evil. Why not let a fulfillment company handle the returns so you can focus on getting off to a good start in the new year?

Medallion: A Fulfillment Warehouse Partner for All Seasons

Want to make your own holiday dreams come true? Contact us at Medallion Fulfillment & Logistics and let us create a cost-effective program that’s tailored to meet the specific needs of your eCommerce business.

Pull through This Holiday Season Strong With a Solid Sales and Fulfillment Plan Pt. 2

Holiday Season Sales and Fulfillment Plan

With a sales plan and inbounding plan in place, it’s time to take the next steps toward preparing for the holiday season. This involves receiving inventory or sending it to your fulfillment company and handling order fulfillment.

Send or Receive Inventory

Ordering inventory ahead of time ensures that you won’t have frustrated customers and out-of-stock items. Where will all of this inventory go? If you’re receiving it to store in your own facility, make sure you have room for it. Keeping inventory organized and stored safely is important to lower the risk of lost or damage items or delays in having orders packed and shipped.

If you work with a fulfillment company, ensure that they have enough space in their warehouse. Have inventory sent to them and communicate with them to confirm that everything has been received. Once your inventory is sorted and organized on shelves, you’ll be ready to start fulfilling orders.

Handle Order Fulfillment

Fulfilling orders involves processing them, picking merchandise off shelves, packing it up, and shipping it to customers. During the holiday season, customers are going to want their orders delivered as quickly as possible. This means you’ll need to make sure you’re able to handle the entire fulfillment process fast.

Fulfillment companies can assist with this. If you work with one, they can take care of fulfilling orders and ensure prompt deliveries to all of your customers. This gives you time to focus on marketing, boosting sales, and handling other aspects of your business. Keep in mind that efficient and timely order fulfillment can help you gain repeat business from satisfied customers and attract new customers.

Let Medallion Fulfillment and Logistics help your business handle the holiday season. Contact us for more details on our services as a fulfillment company.