Category: Tips

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Taking Care of Business While You’re On Vacation – Cool Things to Check Out

Tech Tips for Vacation from Medallion Fulfillment & Logistics

Like it or not, your work may be going with you on summer vacation this year.

Don’t get us wrong – a little R&R is vital to your physical and mental well-being. If you can completely detach yourself from the office or the warehouse and enjoy your time off, more power to you.

But by the same token, you’re not going to relax very easily if you spend your vacation time fretting over missing vital messages or constantly phoning in to stay apprised of new order-fulfillment opportunities.

Aware of this conundrum, technology providers have graciously stepped up to create devices, data plans, programs and apps that help you manage your business and your email from wherever you are. They go a step beyond texting and Skype to deliver some rather cool options.

Summer business tips for keeping up while chilling out

Whether you’re hitting the road or hanging out at home, you can enjoy some time away from the workplace without worrying about falling behind. You may find the answer in free apps, or opt to pay a monthly surcharge or subscription rate – but you may discover that the investment pays off in peace of mind.

The Choices Are All Yours

Single-number convenience
If you’re the kind of manager who gets tons of voicemails, there’s no need to subject your fellow vacationers to the sound of a fulfillment or shipping challenge being addressed. Free – at least until the end of 2012 – Google Voice is an app that delivers phone and texting from the same number and, even cooler, voicemail transcription. This means Google Voice lets you download your voicemail and read it like email. The app also boasts of “cheap international calls” outside North America.

Computer access programs
Stuck on the tarmac? Ditch the Skymall magazine and catch up with the folks back home. GoToMyPC is a screen-sharing subscription program that uses the Internet to connect your mobile device (laptop, netbook, tablet or smartphone) to the computer back home. Available in different pricing tiers for individual and multiple users, this program enables full access to the “host” computer, from email to documents to downloads – you can even transfer files between devices. Just remember to keep your work computer running and connected online before you leave, and GoToMyPC will do the rest.

Windows Live Mesh does GoToMyPC one better – it’s free. This app also recreates the host-computer experience, though you do need to have Windows Vista or Windows 7 or above. You’ll also need Internet Explorer downloaded on your computer to make it work – remember that if you’re tied to Firefox or some other browser.

Personal WiFi
The days of ducking into a McDonald’s or parking behind a Panera Bread to score some need-it-now WiFi are over. Now you can tote your personal WiFi hotspot in your pocket with a data-plan-enabled mobile phone. A variety of hardware and software options – at varying price points – can attach your phone to your laptop or tablet and enjoy Internet access anywhere. Just remember to carry a charger with you – WiFi functions are notorious battery-suckers on phones.

If your spouse and kids are similarly tied to the Internet, you can keep everyone happy on vacation using portable devices. Verizon’s Mobile Hotspot connects up to five phones, tablets, game systems, laptops and other devices simultaneously, while Droid Razr Maxx is a tiny powerhouse that fuels up to seven devices and frees you from the slow access and annoying service charges of hotel and airport WiFi.

Email folders
You use email folders at home; now you can use them anywhere. Creating email folders on your smartphone or tablet takes little time and goes a long way toward helping you organize your communications while away from the workplace. Most plans work with the most popular mail servers, like Gmail, Yahoo Mail, Hotmail and Microsoft Exchange. If you have the iPhone 4, Siri will even transcribe and send your email for you.

It’s Your Time

You earned your summer vacation – make it a meaningful one. With robust technology at the ready, you can keep up at your convenience, return to the warehouse rested, ready – and without millions of emails and voicemails waiting to bury you.

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Why You Need and How to Get a Federal Employer Identification (EIN) Number

Why Do You Need an EIN?

If you own and operate a business, you may be required to obtain a Federal Employer Identification Number (EIN) and should consider doing so even if not required. Commonly referred to as a federal tax ID number, an EIN is like a social security number for your business. Just as your social security number is used to identify you as a unique individual by government, financial and other institutions, an employer identification number is used to identify a business as a unique entity by government, financial, tax and regulatory agencies. Obtaining and using an EIN to identify your business to the Internal Revenue Service and the various federal agencies that regulate businesses is a smart way to separate and differentiate between your personal and business obligations and liabilities.

Issued by the IRS as a tax identification number, an EIN is a unique identifier assigned and tied to the individual owner of a specific business. EINs are used by employers, sole proprietors, corporations, partnerships, non-profits, government agencies and certain other business entities. By using an EIN to identify their business, sole proprietors who have been using their social security number as both a personal and business identifier can create an important layer of legal separation and privacy between their personal and business affairs. Using an EIN rather than a social security number for business transactions prevents access to the personal information tied to your social security number.

An EIN provides the additional benefit of creating a continuous business identity even if the name, focus or location of your business changes. This allows business owners to capitalize on tax, financial or regulatory advantages developed in previous years. As long as business ownership and operating status do not change, your EIN follows your business through the inevitable cosmetic and directional changes that accompany the definition and growth of a business. You can use the same EIN even if you change the name or address of your business or add additional locations. However, because an EIN is issued to the specific owner of a business and not to the business itself, a change in ownership necessitates obtaining a new EIN. A new EIN must also be obtained if the status of your business changes; for instance, if you incorporate your business or take on partners and begin operating as a partnership. A new EIN is also required when a business files for bankruptcy or establishes a profit sharing or retirement plan.

Despite its name, you do not need to be an employer to obtain an employer identification number. You are required to obtain an EIN if your business operates as a corporation or partnership or you offer taxable products or services, collect sales tax, have employees, withhold taxes on income, have a Keogh plan or file any type of federal tax return. However a business owner can apply for an EIN even if not required and will generally find it to his advantage. An EIN is required on income tax forms, employment tax reports, social security records and tax payments and is required to apply for a business license. Most banks also require an EIN to open a business account.

The application procedure is simple and painless. While you can apply for an EIN by contacting your local IRS office and filling out form SS-4, online application is fast and easy. Available at www.irs.gov, the EIN application form can be completed online. As soon as you complete the online application, you will receive your EIN and can begin using it immediately. Make certain you download, save and print the EIN confirmation page. Because it takes about two weeks from the date of issuance for a new EIN to be fully integrated into the IRS data base, business owners must wait two to three weeks before filing electronic returns or making electronic payments. The EIN is a federal identification number. While many states also use the federal EIN, some require state identification numbers.

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Why Your Business Needs YouTube Videos

Video recording of a blogger

The familiar YouTube logo and Vimeo name attract attention on the web — in 2010 alone, YouTube reached 2 billion video views per day. Consumers are comfortable clicking their computers, tapping their tablets and swiping their smartphones to access videos that provide meaningful or entertaining information.

So whether you’re involved in B2C or B2B marketing, an audience — or even a community of viewers — likely exists for your online video advertising.

The Advantages
While a blog imparts information, video adds color, movement, sound and immediacy to your message.

• Imagine the impact of showing how your product works instead of just telling how it works.

• Web-based videos are “share”-ready, and the best or most unusual can go viral, giving you more online exposure.

• And in a media-friendly marketplace, you can create videos for the fraction of the cost of shooting a broadcast commercial or placing a radio ad.

If you spend any time on the web, you’ve likely downloaded YouTube or Vimeo videos for professional or personal viewing. If you take a moment to remember the best and worst you saw, how would you draw that distinction? It likely involves criteria like…

Relevancy. When you see the title and description of a video, you have certain expectations when you click through to it. A video that doesn’t fulfill the promise of the title is likely to generate ill will (and negative comments).

Length. The average viewer’s attention span is short. How short? According to the Tubemogul tracking service, about 10 percent of viewers click off the video after just 10 seconds, and more than half leave after one minute. Online video advertising that exceeds two minutes is at risk for losing viewership.

Production values. Viewers can spot in an instant the difference between a grainy, shaky-cam video and one that runs smoothly, with a polished look and sound.

Getting the Most from Your Video

Watch YouTube and Vimeo. Before you shoot, watch the kinds of videos your peers, competitors and customers are posting. Web videos often differ in style and tone from broadcast commercials.

Create a series. Keeping each video short and to-the-point can help hold attention spans; YouTube limits video runs to 10 minutes. So rather than a lengthy product demonstration, cut the long presentation into a series of video clips that will load more quickly and impart the same information.

Stress the benefits. This advice applies to all marketing, not just online video advertising. People respond better to benefits over features.

Get close up. Your product or service deserves the star treatment. Use close angles and voiceover to help viewers understand what your company offers.

Getting Noticed Online

Tag with care. Your video tags help search engines and visitors identify your video’s content. Use the same SEO keywords you’d use in your blogs and website.

Upload to your social networks. Promote your video by providing a link on your Facebook, Twitter, Google+ or LinkedIn page. In some cases, you can embed the video right on the page, saving the viewer a step.

Create links from your website. A button on your homepage should draw attention to your video.

Videos Work!
Google recognizes the power of videos, and so do Google’s users. You can boost your search rankings, engage customers and enhance your credibility — that’s a lot of ROI for the price of a simple product demonstration.