USPS Continuity of Operations Update

USPS Announces Delays

The Postal Service has developed localized continuity of operations plans that are employed in the case of emergencies to help ensure that the nation’s postal system continues to function for the American people.

With a longstanding history of quickly adapting its operational plans to changing conditions, the Postal Service maintains steady communications with mailers during natural disasters or other events that require emergency responses and advises residential customers, business mailers, and international mailers with regard to postal facility disruptions that may impact delivery in an affected area via its USPS Service Alerts webpage at: https://about.usps.com/newsroom/service-alerts/.

In the event they are required, the activation of localized continuity of operations plans depends on the specific effects of an emergency in an impacted area. Due to the variance in possibilities and factors, it would be impossible to predict what the effect of such emergencies would be on a specific customers’ mailing prior to the event, but the planning enables us to continue or quickly reestablish mail operations in regions facing the impact of strong hurricanes, flooding, wildfires, etc., and they have been prepared to respond to pandemic-related circumstances as well.

As a result, we recommend that customers refer to USPS Service Alerts for service-disruption updates. Another key component of our communications portion of USPS contingency plans remains the Industry Alert.

For those business mailers who utilize the Business Service Network (BSN), we encourage them to continue to maintain the line of communication with their representative on changes to the postal system. If a customer or mailing partner needs to shut down its operations due to the current situation, they should contact their BSN contact, Sales contact, or their local Business Mail Entry contact to discuss their plans. These local contacts will notify the Districts, Area, and Headquarters of any needed assistance or broader impacts.

The Postal Service continues to use its existing processes for many of the more common impacts customers are concerned about. Some questions that have been raised are:

How is USPS handling mail for closed businesses?

Mail on the delivery route is returned to the Delivery unit and will be held for 10 days under current policies. Customers can request a temporary hold for their mail up to 30 days. Caller Box customers should contact their local office to discuss how they will be handling the pickup of this volume. Any high volume customer will be contacted to discuss pickup options as well.

How is USPS delivering mail under shelter in place declarations?

The Postal Service is classified as an essential government service operation, which allows us to continue operations.

How safe is the mail and mail transport equipment?

Current Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO) guidance continues to indicate there is no evidence the virus is spreading through the mail. According to WHO, the likelihood of an infected person contaminating commercial goods is low, and the risk of catching the virus from a package that has been moved, traveled, and exposed to different conditions and temperatures is also low. This guidance remains true for mail transport equipment.

Is the USPS experiencing capacity issues due to reduced airline routes?

There are no domestic air capacity issues at this time. The Postal Service continues to work with International air carriers and contract air carriers to keep mail moving.

Industry and commercial customers can email questions or concerns about COVID-19 and the mail to industryfeedback@usps.gov with COVID-19 in the subject line. Mailers can also sign up for Industry Alerts at industryalert@usps.gov.

For more information, see the USPS Coronavirus Statement at about.usps.com/newsroom.

In Closing

From all of us at Medallion Fulfillment & Logistics, we say stay safe and know we are working hard to keep your business moving.

Los Angeles, California Lockdown Does Not Affect Medallion

Medallion is open for business and working hard to stay safe.

Our Los Angeles warehouse and Boston warehouse are open and are able to receive incoming goods and ship out orders daily.

The Governor of California has ordered all citizens to stay at home except persons in critical infrastructure sectors which includes our business (Transportation). The City of LA and County of LA have implemented similar restrictions.

Medallion is exercising recommended procedures such as social distance, proper hygiene, no face to face contacts with clients or prospects, and operators of trucks bringing in product or picking up orders being shipped are not allowed into the warehouse etc.

We continue to business as usual and are working to minimize the impacts that the virus may have on your business by receiving and shipping your goods as usual.

At Medallion Fulfillment & Logistics, we are focused on serving you, our customers, and to keeping our staff and warehouses safe.

Coronavirus Survival Guide: Don’t Let Your Merchandise be Held Hostage by Amazon During the Pandemic, You Have Options

USPS has raised rates.

We’re all about solutions here at Medallion Fulfillment & Logistics. The coronavirus pandemic demands that we think outside the box to keep businesses growing and homebound customers satisfied.

Amazon is talking about stopping the shipping of all products other than high-demand items that are pandemic-related. This shipping freeze has left etailers and ecommerce store owners struggling to deal with an unexpected business stoppage. Amazon has sent out notices that it would not ship products, other than high demand pandemic-related items, until after April 5th. What if that delay is extended? Are you prepared to tell buyers you cannot ship to them for weeks?

During the outbreak in China, 46 million people were on lockdown starting on January 23rd. Many are still on lockdown today. In the US, we are at the start of our outbreak, and cannot even imagine what will happen next or what the business impacts will be. Planning ahead for the worst case scenario may be the best case scenario for your business.

Before the pandemic, over 4.7 million people (3.4% of the population) routinely worked from home. Now, with many offices requiring workers to stay home due the community spread of the virus, the number of teleworking employees has skyrocketed. This situation has presented an unusual and major opportunity for savvy etailers and ecommerce sellers. But, what if you can’t get your items fulfilled and delivered through FBA (Fulfillment by Amazon) to leverage sales to these new shoppers?

To solve the Amazon shipping freeze, we have developed a special program called FBM (Fulfillment by Medallion). The FBM program allows you to ship product to both or either of our East Coast or West Coast warehouses, and gets you back shipping goods to customers the day after we receive your products. This redundancy with FBA lets you be proactive to the current business and virus situation. And, FBM allows you to leverage sales to homebound workers; who may be shopping to pass the time, or who are buying items for family members to stay entertained with while home from school.

Here’s how our FBM (Fulfillment by Medallion) program works:

  1. Ship your goods, or a selection of goods, to our East Coast or West Coast warehouses or to both.
  2. Our special dedicated FBM On-Boarding Team fast tracks processing and works with you to implement your ordering and shipping fast. We can start shipping orders the day after we receive your products in our warehouse.
  3. There are no long term contracts and you can even get a formal and affordable price quote today.
  4. Get back in business – shipping to homebound and internet-connected potential customers in one day after receipt of your products in our facility. Don’t miss a beat and make your sales projections this quarter, even with communities and workers on lockdown.

After the threat is over, we think you’ll stay a Medallion FBM customer due to our affordable pricing and can-do attitude. Don’t let your business merchandise be held hostage by Amazon; you have an affordable option – FBM (Fulfillment by Medallion).

Give us a call today and let us show you how we can get you back in business fast.

How the New gTLD Domain Names Will Impact You and Your Brand

Learn More About Medallion Fulfillment

If you’ve ever heard the term TLD, it may seem like just one of the myriad of mysterious acronyms that populate tech-speak. You might be surprised to learn that it’s actually something you likely use every day in one way or another. In addition, recent developments could make it even more relevant to your company or business.

TLD stands for top-level domain, which is the extension to the right of the dot in an Internet address. They’re further subdivided into gTLDs, which are generic domains such as .com or .gov. Currently there are only 21 gTLDs in use, but that number is about to explode. The Internet Corporation for Assigned Names and Numbers (iCANN) has begun approving new gTLDs for the first time since 2004.

What makes this expansion potentially game-changing is that these new gTLDs include specific terms that relate directly to businesses, cultures, hobbies and other interests. Some of the domains included in the list are .career, .casino, .book and .fashion. In addition, alphabets such as Cyrillic, Arabic and Chinese will be introduced into the naming system in an effort to increase Internet use around the world.

iCANN began accepting applications for the new gTLDs in January 2013. By September nearly 1,800 of these applications had passed the initial evaluation. Prominent retailers Amazon, Wal-Mart have applied for their own brand names as well as other domains (.grocery for Wal-Mart, .book for Amazon) that pertain to certain aspects of their business. The first approved domains are expected to roll out early this year.

While control of a branded gTLD has an obvious benefit, the hefty $185,000 application fee that goes along with it will probably keep all but major companies from pursuing those domains. The real action will undoubtedly come from purchase of addresses with generic domain names such as the aforementioned .grocery and .book. These will be available through online registries such as GoDaddy that currently provide the service for addresses with .com, .biz and other established gTLDs.

One potential benefit of these domains is using them to make a website more user-friendly by sending customers directly to their area of interest. For example, Amazon could use the address Kindle.book to steer people to their online e-reader store without forcing them to navigate the Amazon.com site.

Another scenario is demonstrated by the plans of BuySeasons Inc. They’re attempting to buy several domains with a .party extension to use with their e-commerce sites. Customers can be led to different areas of the party-planning process via Invitations.party, Photos.party and other descriptive addresses.

Use of the new gTLDs clearly serve a proactive function of helping your customers find you more easily. There’s also a defensive purpose of claiming an address to keep your competitors from taking advantage of it. Other businesses, particularly large retailers, will also find themselves in the position of scooping up addresses that may mislead shoppers or reflect poorly on their service or brand.

Search engine giants Google and Microsoft have been vague on the question of if and how their algorithms will change in response to the new gTLDs. However, experts believe that these domains can’t help but make addresses more relevant to customer queries. This is another aspect that makes control of the domains important. If, for instance, the holder of the .makeup domain allows use only by cosmetics companies, it preserves integrity of these addresses in consumer searches.

There are a couple of ways you can prepare for your own potential use of gTLDs. If you have a trademark, you can register it with iCANN’s Trademark Clearinghouse. This gives you priority during a gTLD’s so-called “sunrise period”. When a domain related to your trademark becomes available, you have a 30- to 60-day time frame in order to purchase or bid on it. You may also pre-register for your desired domains with online registries that are likely to be selling them.

As with any change or innovation in online marketing, the jury will be out on the full benefits of gTLDs until they’ve been in use for a while. But it’s vital that you consider the implications for your business and position yourself to use this development in your company’s best interest.

How Can You Compete Against Amazon in 2020?

Yes, when it comes to ecommerce, Amazon is the proverbial elephant in the room. Ignoring the online giant isn’t going to make it disappear, so the only business you have control over is your own. Do you wave the white flag or dig in and fight?

The good news is that, with a little creativity and skillful marketing, you can successfully compete against Amazon. Incorporate these valuable tips to reinvigorate your digital storefront and your ecommerce fulfillment services will be running on all cylinders in 2020.

1. Refine Your Focus

Amazon’s blessing and curse is that it wants to be all things to all people. As a small- or mid-sized online business, you have the flexibility to find your company’s specific niche and learn that segment inside and out. Once you’re established as an authority, you’ll become the go-to source for your product offering.

2. Leverage Content Marketing and Social Media

Amazon is a faceless behemoth and they do nothing to counteract that image. Use content marketing and social media to personalize your company and forge a connection with customers. Start a blog, share interesting stories and articles, run a contest, post pictures and videos. Be sure to track results and fine-tune your strategy based on what’s working and what isn’t.

3. Optimize Customer Experience

Can you even remember the last time Amazon made any changes to their website? Product pages are busy, clunky and boring, regardless of the device. A sleek, streamlined, user-friendly interface that’s consistent across all platforms and devices goes a long way toward making your company stand out. By the way, if you haven’t optimized for mobile traffic yet, what are you waiting for?

4. Don’t Fall Into the Price Trap

Some retailers make the mistake of lowering prices as a knee-jerk response to competition. Almost no one has the same economies of scale found at Amazon, so slashing prices is a losing proposition. Memberships, limited-quantity items and customization are just a few ways you can make shopping your storefront feel exclusive, which is a more effective way of differentiating yourself.

5. Offer Rewards and Loyalty Programs

Did you know that, until Apple Pay finally edged it out in late 2019, Starbucks had the most widely-used mobile payment app? Part of the reason is because users earn points toward free Starbucks food and beverages. Programs that offer discount codes, special offers and similar perks to frequent shoppers or members are a reliable way to build loyalty and encourage repeat sales.

6. Create a Subscription Service

According to a study by top management consulting firm Bain & Company in conjunction with Harvard Business School, just a five percent increase in customer retention can boost profits anywhere from 25 to 95 percent. A subscription service is easy to implement and brings in steady revenue while reducing costs. As a bonus, repeat customers are more likely to make referrals.

7. Provide Top-Level Shipping and Delivery

Thanks to Amazon Prime, online shoppers expect prompt, free shipping and convenient delivery. While it may not be feasible for you to offer 100 percent free shipping, you should provide at least some type of option, such as free delivery for a minimum total purchase. Tracking details and a no-fuss return policy should also be included in your shipping and delivery program.

Medallion: Ecommerce Fulfillment Services for Today and the Future

Are you looking for ecommerce fulfillment services that will grow along with your business? Medallion Fulfillment & Logistics offers a full range of services that are flexible enough to scale according to your needs.

Contact us to learn more, including information about our Amazon replenishment warehousing service. We now have a warehouse in Boston, Massachusetts in addition to our Los Angeles, California location to serve your need for fast delivery nationwide.