Mobile Matters – Important eCommerce Trends to Embrace

Mobile Matters

Ecommerce was a seismic shift in the retailing landscape, allowing consumers to shop from the comfort of their own home. Now mobile commerce (mcommerce) has expanded that freedom even further as smartphones and tablets turn any location into a virtual marketplace

By 2021, mcommerce is projected to make up more than 50 percent of all retail ecommerce sales. Are your ecommerce fulfillment services optimized to meet the demand? Stay ahead of the competition by implementing these mcommerce trends and innovations.

Mobile First

In the earlier days of ecommerce, the norm was to design websites that were responsive to mobile. As mcommerce has risen in importance, online retailers are reversing the practice and designing for mobile first and optimizing for the web.

Speedier Checkouts

Convenience is the biggest advantage of ecommerce. Studies show payment options such as one-click checkout and mobile wallets generate up to 10 percent more mobile conversions.

App or Website?

When Apple and Google launched their app stores, industry experts predicted that mobile apps would be the dominant form in the future. While apps definitely have grown in popularity, mobile browser users still outnumber mobile app users approximately 2 to 1. Give careful consideration to which option will better serve your audience.

Augmented Reality

Brick-and-mortar stores still offer a more tactile experience than ecommerce, but innovations like augmented reality help close the gap. Augmented reality apps use cameras, touch screens and other sensory elements to integrate real images for greater functionality. One of the more successful examples is IKEA Place, which lets users virtually “design” a home, office or other space with 3D true-to-scale objects.

Chatbots and Messenger Apps

When your online customers have a question, do they have to ask it via email? Savvy shoppers don’t want to wait, and they’ll head for another site that’s more responsive. Provide real-time interaction with chatbots and messenger apps for prompt customer service and a more personalized experience.

Omni-Channel Marketing

Ecommerce is the most recent spoke in the multi-channel wheel which offers customers a variety of ways to browse and shop. Mobile commerce helps e-retailers go beyond a multi-channel model to an omni-channel model that breaks down boundaries to present a single, unified user experience. Products are at the core of the multi-channel model, but the omni-channel model is centered on the customer.

Improved Page Speed

It’s no surprise that page speed, which is inextricably linked to ease of use, is a primary driver of customer loyalty. Nearly 50 percent of shoppers won’t wait longer than three seconds for a page to load before leaving.

If you need another reason to ramp up page speed, Google rolled out their mobile-first indexing in 2018, which means rankings now give preference to mobile sites instead of desktop sites.

Ecommerce Fulfillment Services for Today and the Future

Is keeping up with the demands of ecommerce fulfillment taking valuable time away from growing your business? We offer customized ecommerce fulfillment services that scale along with your company. Contact Medallion Fulfillment & Logistics to learn more.

Don’t Let Your Business Suffer Due to Amazon’s Policies, You Have Options!

Learn About the Amazon Effect

We’re all about solutions here at Medallion Fulfillment & Logistics. The coronavirus pandemic demands that we think outside the box to keep businesses growing and homebound customers satisfied.

Amazon froze shipments from March 17th to April 5th, and now states the following on their website:

“While we will continue prioritizing the products we can receive beyond April 5, we are now able to broaden the list. Given our constrained capacity, we are doing this on an item-by-item basis. We have updated the Restock Inventory page and Restock report in Seller Central so you can check which products are eligible for shipment creation. We consider many factors when determining eligibility, including high-demand products customers need now; current inventory levels and inventory in transit; fulfillment center capacity; and our ability to adhere to the latest health guidelines.” Read the full article at Amazon Seller Central.

What we are hearing from Amazon sellers is that Amazon is restricting their incoming stock replenishment shipments. Interestingly, when you order Amazon products like the FireStick, as one of our team members did recently, there was no shipping delay for a purchase of Amazon’s branded products.

To solve “unfair practices” that Amazon is enforcing as policy, we have developed a special program called FBM (Fulfillment by Medallion). The FBM program allows you to ship product to both or either of our East Coast or West Coast warehouses, and gets you back shipping goods to customers the day after we receive your products. This redundancy with FBA lets you be proactive to the current business and virus situation. And, our FBM allows you to leverage sales to homebound workers; who may be shopping to pass the time, or who are buying items for family members to stay entertained with while home from school. With no shipping or stock restrictions, our program can get you back in business fast!

You can easily select to move to Fulfillment by Seller within Amazon Seller Central and not be held hostage or be affected by Amazon’s policies.

With a growing dissatisfied Amazon warehouse staff that has done a limited walkout and has expresses fears of contagion requiring management to provide temperature checks and masks in warehouses, FBA now seems a less stable option for businesses in the coronavirus era.

Here’s how our FBM (Fulfillment by Medallion) program works:

1. Ship your goods, or a selection of goods, to our East Coast or West Coast warehouses or to both.

2. Our special dedicated FBM On-Boarding Team fast tracks processing and works with you to implement your ordering and shipping fast. We can start shipping orders the day after we receive your products in our warehouse.

3. There are no long term contracts and you can even get a formal and affordable price quote today.

4. Get back in business – shipping to homebound and internet-connected potential customers in one day after receipt of your products in our facility. Don’t miss a beat and make your sales projections this quarter, even with communities and workers on lockdown.

After the threat is over, we think you’ll stay a Medallion FBM customer due to our affordable pricing and can-do attitude. Don’t let your business merchandise be held hostage by Amazon; you have an affordable option – FBM (Fulfillment by Medallion).

Give us a call today and let us show you how we can get you back in business fast.

We’ve Expanded to the East Coast

Fulfillment Warehouse

To serve you better, and help you be more competitive with Amazon, we have just finalized our purchase of a fulfillment warehouse in Boston, Massachusetts. We now have fulfillment warehouse facilities on the west coast and east coast!

Our acquisition was finalized on February 1st and we could not be more excited about the news.

How does our new facility acquisition impact you?

• You will get faster customer deliveries; allowing you to be more competitive.

• We utilize the same software at both locations for your ease of use. You now choose which warehouse (or both) where you will stock goods based on your needs.

• Our two locations may lower your shipping costs (dependent upon weight/dimensions of product) and improve efficiency.

• Amazon Prime Shipping will be now be supported from both warehouses.

• Our fees remain the same regardless of which warehouse you ship from.

Please give us a call to discuss how we help you increase your service level to your customers.