Greek philosopher Heraclitus famously said, “Change is the only constant in life.” Thousands of years later, his words still apply. So what changes are in store for eCommerce in 2023? Keep your finger on the pulse by adopting these trends identified by our fulfillment warehouse staff.
1. Sustainability becomes a greater factor in purchasing decisions.
As consumers become more aware of environmental concerns, a recent study shows that four out of five shoppers consider sustainability when choosing brands to support. Major player such as Amazon and Apple have made public commitments to become carbon-neutral by a specific deadline.
2. Voice assistants “handle” an increasing share of consumer purchasing.
As of 2022, more than one-third of consumers use Alexa, Siri and other voice assistants on a daily basis. Savvy eCommerce retailers are incorporating voice-enabled technology to make the shopping experience more intuitive and hands-free.
3. Direct-to-consumer grows in popularity.
The pandemic caused unprecedented changes in how companies do business. In one development, retailers discovered that direct-to-consumer (DTC) selling models are more efficient and profitable. DTC selling also allows for more interaction with consumers, which in turn builds loyalty.
4. TikTok continues to be a dominant force in social media.
Over the last few years, video hosting site TikTok has exploded in popularity, becoming the most downloaded app worldwide. eCommerce retailers are finding that TikTok is a great platform for advertising and brand content.
5. Online shopping goes live.
Think of it as a virtual Home Shopping Network. Many eCommerce retailers are holding live streaming events featuring their products. This strategy strengthens the connection with customers, letting them ask questions and make purchases in real time.
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