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Think of Medallion Fulfillment & Logistics for your fulfillment outsourcing and global fulfillment needs.
Think of Medallion Fulfillment & Logistics for your fulfillment outsourcing needs.
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Think of Medallion Fulfillment & Logistics for your fulfillment outsourcing and supply chain management needs.
Think of Medallion Fulfillment & Logistics for your fulfillment outsourcing and global fulfillment needs.

Online Business Tips and Informational Fulfillment Service Articles

Read Online
April 2015
Mobile Marketing: An Update for 2015
Two years ago we told you about the increasing importance of mobile in relation to digital marketing and searches. Smartphones and tablets were steadily encroaching on the dominance of desktops and laptops, and savvy companies should maximize their mobile presence to stay ahead of the curve. This article is an update impressing on how mobile is now a very important aspect of every businesses promotion plan. Read the full article.
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February 2015
Port of LA Struggle with Workers Causes Slow Down Impacting Business
The intricate supply chain infrastructure in the United States requires a coordinated effort among a number of different services. Products move in, out of, and around the country via ports, trucks, rail and air. The last few months have been a sobering lesson in how a disruption in one element causes a ripple effect that sends shock waves through the rest of the industries. Read the full article.
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September 2014
Could the Pending Price Changes for FEDEX and UPS Drive More Customers to the USPS?
For several years, the United States Post Office (USPS) has struggled to remain a viable mailing and shipping option. Email and the Internet have steadily eroded first-class mail, its most profitable segment, while FedEx and UPS have cornered the package delivery business. Ironically, a significant portion of the shipping done through the USPS comes from its two private sector rivals. Read the full article.
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August 2014
UPS and FEDEX Changes Are the Most Important in Over 15 Years
Within the last couple of months, FedEx and then UPS announced some changes to their pricing structures. Although they tried to keep the news under the radar, industry analysts and consultants were quick to pick up the ball and run with it. It's understandable that these shipping titans would downplay the announcements, considering the fact that this could be the most significant and dramatic cost increase to come out in the last 15 years. Read the full article.
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July 2014
Ten Mistakes That Can Kill Your Startup and Business
It's often said that the devil is in the details. Those are wise words to keep in mind when running your startup or business. Yes, it's your responsibility to be far-sighted and make decisions based on the big picture. But many companies have stumbled in the long run due to neglect of an issue that looks frustratingly simple in hindsight. Read the full article.
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June 2014
Startup Suicide? Don't Drink the KoolAid
Each year, more individuals choose to forgo the secure paycheck but restrictive environment of the corporate world to strike out on their own. The American Dream has existed as long as our country has, but there's never been a better time to pursue it. Read the full article.
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May 2014
Top Ten Questions a Startup Should Ask an Accountant
You don't have to meet with a prospective accountant in person, but don't rely on email. If you can't meet, use Skype or the telephone. Hearing an actual voice helps you get a better sense of a person. Is he confident and well-spoken? Does he hem and haw while searching for answers? This could be the first step in an ongoing relationship, so start it on the right foot. Read the full article.
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April 2014
Top Ten Tips for Business Startups
The days of retiring from a company after 40 years with a pension and a gold watch are dead and buried. Today's worker will likely spend his career with several different companies in pursuit of upward mobility. More significant, though, is the number of people who choose to strike out on their own. Entrepreneurship in this country has never been stronger. More than 11.5 million Americans are currently working for themselves with more than 500,000 companies being launched each month. Read the full article.
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March 2014
How the New gTLD Domain Names Will Impact You and Your Brand
If you've ever heard the term TLD, it may seem like just one of the myriad of mysterious acronyms that populate tech-speak. You might be surprised to learn that it's actually something you likely use every day in one way or another. In addition, recent developments could make it even more relevant to your company or business. Read the full article.
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February 2014
Postage Increases Go Into Effect Raising Shipping Costs
Effective January 26, 2014, a first-class stamp has risen from 46 cents to 49 cents. While three cents may not seem like much, it represents a six percent increase over last year's rate. It's also three times the one-cent increases in both 2012 and 2013. Each additional ounce will cost 21 cents, up one cent from 2012, while postcards have seen the same increase for a cost of 34 cents. Bulk mail and periodical rates have gone up another six percent. Read the full article.
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January 2014
Google Says Going Mobile is Key to Your Business Growth
Mobile trends aren't like other web trends – because while other trends come and go, mobile is apparently here to stay. So if your business has not yet gone mobile, it's almost as if you have no online presence at all. That's because consumers, clients and everyday users are switching from the big personal computer (PC) monitors to the small screens of convenient smartphones and the versatile tablets – and the numbers bear that out. Read the full article.
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May 2013
Should You Consider Using the New Google Offers?
To understand if Google Offers is right for your business, compare it to the other locally optimized "deal" sites out there, like Groupon, Daily Deals. These sites have gained millions of followers -- but are they actually good for the businesses that advertise on them? Read the full article.
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April 2013
Mobile Marketing is Key for 2013
When it comes to marketing, web browsing and searching are here to stay -- but search tactics are evolving. Though desktop or laptop computers are the traditional vehicles for starting a web search, they're no longer the only game in town. Read the full article.
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March 2013
Be Careful How What You Say About Your Product Features and Benefits -- Don't Get Caught by the Feds
In 2009, the Federal Trade Commission (FTC) revised its guides governing endorsements and testimonials for marketers. The timing of the revision is noteworthy -- the previous guidelines dated back to 1980, before anyone heard of the Internet, much less Facebook. Your online marketing could have the best intentions, but any over-selling efforts could get flagged by the Feds. Read the full article.
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February 2013
Four Great Tactics to Make Social Media Work for You
Social media pages form one of the foundations of inbound marketing -- they're where you can post your valuable content, using a call-to-action to drive visitors to your landing page, where they may become qualified leads. The challenge, of course, is making your social media pages stand out in the crowd. You can find plenty of social media tips to boost your visibility on the web, but these four give you a range of options that suit your goals and resources. Read the full article.
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January 2013
Building an E-newsletter List? Make Sure You Are CAN-SPAM Compliant
Have you ever felt burned by getting a piece of mail from your bank, Cable Company or insurer whose envelope blared "Important Account Information Enclosed"? You know the outcome: You opened the envelope, that "important information" turned out to be an ad. Translate that print tactic into untold millions of e-newsletters in distribution, and you will understand why the CAN-SPAM business compliance guide was created. Read the full article.
Read Online
December 2012
Top Tips to Motivate Your Sales Force
Motivating your sales team is not merely a matter of reaching for your wallet and offering more money. In fact, money is one of the less effective predictors of employee success. Instead, you can reach for a more lasting impact by considering the emotional and psychological factors that drive performance. Read the full article.
Read Online
November 2012
Why Your Business Needs YouTube Videos
The familiar YouTube logo and Vimeo name attract attention on the web -- in 2010 alone, YouTube reached 2 billion video views per day. Consumers are comfortable clicking their computers, tapping their tablets and swiping their smartphones to access videos that provide meaningful or entertaining information. So whether you're involved in B2C or B2B marketing, an audience -- or even a community of viewers -- likely exists for your online video advertising. Read the full article.
Read Online
October 2012
How to Get Customer Reviews
Obtaining customer reviews can be part of your overall web marketing strategy. Fortunately, the reach of the Internet opens up lots of opportunity to connect with your customers. According to the marketing site HubSpot, 52% of surveyed consumers say positive reviews make them more likely to consider a business (as compared to 28% who consider only location and price). Read the full article.
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September 2012
Tips on How to Get the Most Out of Your Next Trade Show
There's nothing like a trade show to get a new perspective on your industry and your customers. And while nobody will claim that getting successful results is a breeze, you can take advantage of some proven trade show tips to ease the way toward a better experience for everyone involved. Read the full article.
Read Online
August 2012
eCommerce Trends to Watch for Holiday 2012 Selling
Though your business may still be feeling the heat of summer, the holiday season is just around the corner. The crush of shipping and delivery orders typical of November and December is going to place fresh demands on your resources. But you can make the most of the season by investigating some of the top trends in eCommerce. One or more may be the way customers will be doing their holiday shopping this year. Read the full article.
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July 2012
Taking Care of Business While You’re On Vacation – Cool Things to Check Out
Aware of the fact you need to work and yet get rest and relaxation on your vacation, technology providers have graciously stepped up to create devices, data plans, programs and apps that help you manage your business and your email from wherever you are. They go a step beyond texting and Skype to deliver some rather cool options. Read the full article.
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June 2012
Panda, Penguin... How to Insulate Your Website from Google's Zoo
As the nicknames of Google's new algorithms, Panda and Penguin have become powerful predators of the Internet, targeting websites for specific infractions. The purpose of these functions is to protect users from lower-quality; keyword-stuffed, ad-jammed, spammy search results. Read the full article.
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May 2012
Got a New Product to Sell? Get Some Tips on How to Create Demand
Whether you opt for a "soft launch" to introduce your baby to just a few markets or demographics; or a "hard launch" that involves a company-wide strategy and major rollout, you'll want to build brand recognition and product awareness the fastest, most cost-efficient and most ROI-oriented ways as possible. Read the full article.
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April 2012
The New Facebook Cover Photo and Strategies
Just in case you missed the memo, Facebook has moved all business pages into their new timeline layout as of March 30th. In case you missed the notice, here is a quick tutorial that will help you spruce up your Facebook Business page fast! Read the full article.
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March 2012
If You're Selling Online, You'll Want to Become a Member of the Hot New Startup Pinterest
With its traffic in the U.S. skyrocketing Pinterest, the new online scrapbook site, is now one of the top 10 social networking and forum sites. According to comScore, the website had over 11 million unique visitors in December, 2011. Time magazine included Pinterest in its "50 Best Websites of 2011" column. Find out why you should be watching this new start up too. Read the full article.
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February 2012
Important 2012 E-commerce Trends Businesses should be Aware of
In November of 2011, at the PubCon Vegas show, Matt Cutts, a highly respected, distinguished engineer at Google, suggested marketers focus on social, local and mobile. They were hot e-commerce areas in 2011 and data indicates they're going to get even hotter in 2012.  Here are a few of the important trends to watch for in 2012. Read the full article.
Read Online
January 2012
How the Changes to the United States Postal Service Affect Businesses
To decrease its staggering financial losses the U.S. Postal Service is considering closing up to about 250 processing facilities and eliminating about 28,000 jobs. The U.S. Postal Service lost $5.1 billion dollars in 2011. According to spokesman Dave Williams, the proposed changes will save the U.S. Postal Service $2.1 billion annually. Find out what changes are planned that may impact your business in 2012. Read the full article.
Read Online
December 2011
How the Recent Facebook Changes Impact Your Business
In September of 2011, Facebook, the massive social networking website, introduced an array of new changes. Many businesses are upset with the new way Facebook functions, even though many of the changes were designed to let businesses and brands interact more easily with prospective customers. It’s time for businesses to embrace the changes and provide users a more robust experience. Here's a list of prominent changes businesses should be aware of. Read the full article.
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November 2011
A Great Press Release Gains Media Attention and Valuable One Way Inbound Links
Many companies use a press release to announce their product, website or special offer to the world. An engaging, informative press release has the potential to reach thousands or even millions of people. The challenge is writing a press release in the format of a news article but maintain the basic aspects of a good sales letter. Editors and reporters seek interesting press releases to fill up their publications. Read the full article.
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October 2011
How to Sell More and Make More Money This Holiday Season
Shoppertrak, the self-avowed world's leader of retail intelligence, is projecting a 3% increase in sales in both November and December for brick and mortar stores. eMarketer is predicting a 12% increase in online sales for this holiday season. These projected increases in sales however, may come at a price; with greater competition for online and in-store spending through discounting and free shipping offers. Read the full article.
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September 2011
Why Offering Free Shipping will Increase Your Online 2011 Holiday Orders
According to comScore, a leading Internet marketing research company, during the first three weeks of the holiday season in 2010, 45 percent of transactions included free shipping, the percentage rose to 50 percent by the 21st of November, increased to 55 percent in the week ending November 28 and was still at a high rate of 51 percent in the week ending December 5. Read the full article.
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August 2011
When Does it Make Sense for a Business to Use a Fulfillment House? What Companies Need to Know
Most ecommerce companies are surprised by how little third-party fulfillment costs, particularly when compared to how much they already spend to warehouse, package, and ship products. Outsourcing order fulfillment is cost effective and allows you to switch variable costs to fixed costs. Read the full article.
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July 2011
Google's Going Local, Why Google Places Pages Are Now More Important than Ever for Organic Placement
With Google pushing location specific listings pulled from their Google Places index, it's getting harder for prospects to find your "real" website. Localization is the rage with search engines right now; even Bing and Yahoo have gotten into the act too. It is now more important than ever to use your local Places page as a doorway to bring visitors into your website. Read the full article.
Read Online
June 2011
QR Codes: The Future of Marketing
Make room for the next big thing – QR codes. What's a QR code? It's essentially a wacky looking, matrix barcode users scan with a camera-enabled smart phone. Scanning the QR code connects the user to a mobile-optimized web page, video or photographs or activates functions such as email, SMS and IM. The free QR codes are simple to produce, distribute and display.  Read the full article.
Read Online
May 2011
Don't Get Banned from Selling on Amazon; It Could Be Forever! offers small businesses and entrepreneurs ready access to a huge customer market for their goods. Of course, sellers pay a price for the opportunity to trade on Amazon's good name, Internet saturation and global market reach. Not only do private sellers often find themselves in direct competition with the Internet behemoth for products and services, but Amazon holds all the cards. To protect its own reputation and maintain a satisfied customer base, Amazon's sellers' agreement and myriad rules stack the deck firmly in Amazon's favor. Read the full article.
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April 2011
Why You Need and How to Get a Federal Employer Identification (EIN) Number
If you own and operate a business, [fname], you may be required to obtain a Federal Employer Identification Number (EIN) and should consider doing so even if not required. Read the full article.
Read Online
March 2011
Harness the Power of Inbound Marketing to Attract Customers to Your Website
There's a new kid on the marketing team and he's not only changing the rules, he's playing a whole new ball game. Inbound marketing is leveling the playing field, allowing small-scale entrepreneurs and start-ups to go toe-to-toe with the big leagues and score. Fast, fun and cheap, inbound marketing is an entrepreneur's marketing dream. Read the full article.
Read Online
February 2011
How to Use Facebook to Build Your Customer Base
The power of social media to connect with consumers, drive brand recognition and build customer base is changing the way businesses connect with consumers. Social media marketing capitalizes on the same type of good will and loyalty that people afford their friends to convert casual site visitors into product consumers. Read the full article.

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