While consumers may welcome a quiet January after December's flurry of activities, retailers tend to get antsy. When sales go sluggish after the holidays, it's difficult to build momentum for a strong year.

Fortunately, there are some creative strategies for jump-starting sales during the post-holiday blues. Our California fulfillment services staff members share some expert tips for making January sales pop in 2020.

Leverage Tie-Ins to New Year's Resolutions

In January, people are brimming with good intentions to fulfill their freshly-minted resolutions.

Whether they want to lose weight, find a new job or start a hobby, motivation is at its peak.

Take advantage of this opportunity by marketing your products as a way to achieve the more popular resolutions. Do you sell tools or decorating accessories? Consider targeting people working on home improvement. Books, crafts and needlework, cameras and musical instruments are great choices for new hobbies which may require a new purchase to pursue.

Offer a Promotion

Promotions are popular retailing tools during the holidays, but they're even more valuable as a means of driving sales during the off-season. Here are suggestions for some different types of promotions to pique buyer interest:

• Wrapping paper, decorations and other holiday accessories are usually marked down to avoid carrying stock over from one year to the next. Run your own winter clearance sale and make room for new products that will be arriving later in the year.

• Voucher codes are a good way to entice shoppers to buy now. You can also encourage repeat business by offering discount codes to previous customers.

• Limited-time offers create a sense of urgency, especially with indecisive shoppers.

• Bundle related items together for add-on sales. For example, buy a new blanket and receive 20 percent off a set of sheets.

Tease New Arrivals

Bringing some great new items into stock? Taking pre-orders builds excitement and creates committed sales. If you'd rather not have pre-ordering, simply create teasers of what shoppers can expect to see in the near future. This method boosts visibility of current stock and hooks shoppers into returning to your site.

Conduct a Giveaway

Who doesn't love getting something for nothing? Social media is a perfect platform for running contests, sweepstakes and other giveaways. There are a number of software tools you can use to simplify setup and tracking. As a bonus, giveaways are good for building your list of email subscribers.

Upgrade Content Marketing

Why not make 2020 a fresh start for your eCommerce site? Give your landing pages a facelift, create a series of how-to tutorials, start a blog with useful information about topics that appeal to your target audience. The more you interact with shoppers, the more interest you generate and the more loyalty you build.

Market to Current Trends

In December and January, the media is full of stories about projected trends in a wide range of categories. People love to be up on the latest-and-greatest, so help them out by letting them know what's going to be hot in the New Year and how your products fit into those trends.

Build Brand Awareness

When the holidays are over, people go back to buying for themselves. Take this time to inform or remind shoppers that they can find all their favorite brands at your online store.

Your #1 Solution for Year-Round California Fulfillment Services

The shopping holiday crunch may be over, but your need for effective California fulfillment services doesn't end. Medallion's comprehensive programs are specifically designed to accommodate the ebbs and flows of your particular company.

Our robust Amazon replenishment warehousing services meet Amazon's standards at a more cost-effective price. Contact us for more information.