{"id":973,"date":"2024-08-15T01:02:35","date_gmt":"2024-08-15T08:02:35","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=973"},"modified":"2024-08-05T12:04:14","modified_gmt":"2024-08-05T19:04:14","slug":"inbound-marketing-can-drive-traffic-and-sales-2","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2024\/08\/15\/inbound-marketing-can-drive-traffic-and-sales-2\/","title":{"rendered":"Inbound Marketing Can Drive Traffic and Sales"},"content":{"rendered":"

Have you added\u00a0inbound marketing<\/a>\u00a0to your eCommerce bag of tricks? Our\u00a0fulfillment company experts<\/a>\u00a0explain why this relatively new concept should be an integral part of your business plan.<\/p>\n

What Is Inbound Marketing?<\/strong><\/p>\n

\u2022Traditional\u00a0outbound marketing<\/a>\u00a0tools such as TV and radio ads, cold calls, and direct mail use a scattershot approach in the hopes that their message will randomly land with motivated buyers.<\/p>\n

\u2022On the other hand,\u00a0inbound marketing<\/a>\u00a0utilizes Facebook, X, YouTube, and other digital platforms to distribute their message. This enables the use of\u00a0search engine optimization (SEO)<\/a>\u00a0to target and pre\u2013qualify shoppers and direct them to your site.<\/p>\n

Crafting a Successful Marketing Plan<\/strong><\/p>\n

1. Create informative and compelling white papers, blogs, video clips, and other content to post on your website.<\/p>\n

2. Strategically implement SEO to boost your rankings within the top search engines.<\/p>\n

3. Distribute your content via Instagram, TikTok, LinkedIn, and other social media channels.<\/p>\n

Benefits of Inbound Marketing<\/p>\n

\u2022 With no charge to use many of the\u00a0social media platforms<\/a>, inbound marketing is extremely cost-effective. Results of a HubSpot survey indicate an average cost of $134 for an inbound lead versus $332 for an outbound lead.<\/p>\n

\u2022 Outbound marketing uses an intrusive approach to “push” its message, which can often be counterproductive as consumers choose to ignore it. Inbound marketing targets interested buyers who are receptive to the message.<\/p>\n

\u2022 Inbound marketing allows consumers themselves to control distribution of your message. When they share one of your posts or links, they implicitly add their stamp of approval, creating a level of trust.<\/p>\n

\u2022 Bundle related items together for add-on sales. For example, buy a new blanket and receive 20 percent off a set of sheets.<\/p>\n

More Than Just a Fulfillment Company<\/p>\n

Getting your product from Point A to Point B isn’t all we do. We offer a number of\u00a0value\u2013added services<\/a>, from advertising and media resources to website design and hosting.\u00a0Contact us to learn more.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Have you added\u00a0inbound marketing\u00a0to your eCommerce bag of tricks? Our\u00a0fulfillment company experts\u00a0explain why this relatively new concept should be an integral part of your business plan. What Is Inbound Marketing? \u2022Traditional\u00a0outbound marketing\u00a0tools such as TV and radio ads, cold calls, and direct mail use a scattershot approach in the hopes that their message will randomly … <\/p>\n

Continue reading “Inbound Marketing Can Drive Traffic and Sales”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[36,171],"class_list":["post-973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfillment-company","tag-fulfillment-company","tag-inbound-marketing"],"yoast_head":"\nInbound Marketing Can Drive Traffic and Sales - Medallion Fulfillment & Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medallionenterprises.com\/blog\/2024\/08\/15\/inbound-marketing-can-drive-traffic-and-sales-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing Can Drive Traffic and Sales - Medallion Fulfillment & Logistics\" \/>\n<meta property=\"og:description\" content=\"Have you added\u00a0inbound marketing\u00a0to your eCommerce bag of tricks? 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