{"id":84,"date":"2020-01-15T04:37:42","date_gmt":"2020-01-15T12:37:42","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=84"},"modified":"2020-01-15T04:37:42","modified_gmt":"2020-01-15T12:37:42","slug":"qr-codes-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2020\/01\/15\/qr-codes-the-future-of-marketing\/","title":{"rendered":"QR Codes: The Future of Marketing"},"content":{"rendered":"<p>Make room for the next big thing &#8212; QR codes. What\u2019s a QR code? It&#8217;s essentially a wacky looking, matrix barcode users scan with a camera-enabled smart phone. Scanning the QR code connects the user to a mobile-optimized web page, video or photographs or activates functions such as email, SMS and IM. The free QR codes are simple to produce, distribute and display.<\/p>\n<p><a href=\"https:\/\/www.medallionenterprises.com\/newsletters\/2011\/june-11.html\">QR codes<\/a>, also known as Quick Response codes, were invented in 1994 by a Toyota subsidiary, Denson-Wave. QR codes are well known in Japan and South Korea. Recently, QR codes have created a buzz among US marketing specialists. In the US, well known companies such as Macy&#8217;s, Best Buy and Post Cereals use them to enhance their marketing campaigns.<\/p>\n<p>The Nielsen Company forecasts, by the end of 2011, more than half of all US citizens will own a phone capable of scanning QR codes. The user just needs to add a phone app. QR codes are appearing in major print publications, on buildings and storefronts. \u00a0In the US, the demystification of QR codes has a ways to go but it won&#8217;t be too long before they&#8217;re immediately recognized, understood and scanned by US consumers of all ages, shapes and sizes.<\/p>\n<p><strong>Ways Your Business can Take Advantage of QR Codes<\/strong><\/p>\n<p>Savvy marketers use QR codes to drive customers to a specific web page. Simply placing a QR code in a print add is not enough. Grab the consumers&#8217; attention with an enticing call-to-action statement placed next to the QR code. For example &#8220;scan for a great offer&#8221; or &#8220;scan to enter to win a prize.\u201d\u00a0 Don&#8217;t harm your brand with a disappointing offer or prize. If you do it right they&#8217;ll eagerly come back to your website. Something to think about: Why should the audience take the time to scan my code?<\/p>\n<p>Americans like freebies. Entice consumers to complete your mobile-friendly survey with giveaways. What&#8217;s the objective? With their permission, gather their email addresses for additional marketing messages. Surveys can lead to sales.<\/p>\n<ul type=\"disc\">\n<li>Provide additional company and product information with Quick Response codes on product packages and literature.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Use QR codes in print ads to bring traffic to focused information on your website.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>QR codes linked to videos can help bring your products to life.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>It&#8217;s not common, but some companies design a QR code to automatically dial a predetermined telephone number. Before using this bold marketing technique, think about this: From the consumers&#8217; perspective, what&#8217;s in it for me?<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Linking a QR code to a desirable coupon entices users to scan the code. The coupon is automatically saved on the users&#8217; mobile phone, providing the user an easy way to keep the coupon. They can also provide a copy to friends, aka other consumers.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li><a href=\"https:\/\/www.medallionenterprises.com\/newsletters\/2011\/june-11.html\">Quick Response codes<\/a>\u00a0properly placed in retail stores make it easy for customers to sign up and become part of the store&#8217;s social community.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>You can provide access to user manuals in an array of languages through a QR code link.<\/li>\n<\/ul>\n<p><strong>Where to Place QR Codes<\/strong><\/p>\n<p>QR codes can be printed on almost anything. Marketers incorporate QR codes with billboard ads, posters, in-store displays, business cards, contests, print ads, direct mail campaigns, coupons, email marketing etc.<\/p>\n<p>For major events, put your QR codes on all your promotional material such as stickers, flyers, press kits, merchandise tags etc. Use a plug-and-play CMS to update the landing page throughout an event.<\/p>\n<p>Create your own QR codes for free at websites such as at\u00a0<a href=\"http:\/\/qrcode.kaywa.com\/\">Kaywa.com<\/a>\u00a0and\u00a0<a href=\"http:\/\/rasoftwarefactory.com\/qr-generator\/\">rasoftwarefactory.com<\/a>. Learn how to make attention grabbing,\u00a0<a href=\"http:\/\/mashable.com\/2011\/04\/18\/qr-code-design-tips\/\">attractive QR codes<\/a>.<\/p>\n<p><strong>Analytics<\/strong><\/p>\n<p>Set up your QR code and the associated mobile webpage with analytics. Now you&#8217;ll be able to follow and optimize your campaign. You&#8217;ll learn how many scans a Quick Response code gained and how long the average user spends at your website. You can measure how advertisements containing QR codes are driving your sales.<\/p>\n<p><strong>Expand Your Social Media Audience<\/strong><\/p>\n<p>Design a QR code to connect directly to your company&#8217;s Twitter stream or Facebook page &#8211; it provides users the opportunity to &#8220;follow&#8221; or &#8220;like&#8221; your company.<\/p>\n<p><strong>Near Field Communication (NFC)<\/strong><\/p>\n<p><a href=\"http:\/\/mobile.mit.edu\/research\/connective-tissue\/nfc-applications-everyday-life\">NFC<\/a>\u00a0is a wireless communication technology which lets devices exchange data over distances of about ten centimeters. Google uses a mobile payment system, relying on NFC. Google stated they&#8217;re &#8220;exploring new ways to enable customers to quickly and easily find information about local businesses from their mobile phones&#8221;. Some experts in the field suggest Google will someday push businesses to use NFC for some of their communications.<\/p>\n<p>For now, the QR code is the hot marketing tool. When used effectively, QR codes gain the attention of customers and produce sales. They also help your company maintain a modern image.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make room for the next big thing &#8212; QR codes. What\u2019s a QR code? It&#8217;s essentially a wacky looking, matrix barcode users scan with a camera-enabled smart phone. Scanning the QR code connects the user to a mobile-optimized web page, video or photographs or activates functions such as email, SMS and IM. The free QR &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.medallionenterprises.com\/blog\/2020\/01\/15\/qr-codes-the-future-of-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;QR Codes: The Future of Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":54,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,4],"tags":[24,30,6],"class_list":["post-84","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ca-fulfillment-services","category-tips","tag-business-tips","tag-qr-codes","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QR Codes: The Future of Marketing - Medallion Fulfillment &amp; Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medallionenterprises.com\/blog\/2020\/01\/15\/qr-codes-the-future-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QR Codes: The Future of Marketing - Medallion Fulfillment &amp; Logistics\" \/>\n<meta property=\"og:description\" content=\"Make room for the next big thing &#8212; QR codes. What\u2019s a QR code? It&#8217;s essentially a wacky looking, matrix barcode users scan with a camera-enabled smart phone. Scanning the QR code connects the user to a mobile-optimized web page, video or photographs or activates functions such as email, SMS and IM. The free QR &hellip; Continue reading &quot;QR Codes: The Future of Marketing&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.medallionenterprises.com\/blog\/2020\/01\/15\/qr-codes-the-future-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Medallion Fulfillment &amp; Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T12:37:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.medallionenterprises.com\/blog\/wp-content\/uploads\/2019\/10\/Depositphotos_24396939_xs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CAFulfillment\" \/>\n<meta name=\"twitter:site\" content=\"@CAFulfillment\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/01\\\/15\\\/qr-codes-the-future-of-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/01\\\/15\\\/qr-codes-the-future-of-marketing\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/#\\\/schema\\\/person\\\/33a9ec1716c374f873d73d608224a8fb\"},\"headline\":\"QR Codes: The Future of Marketing\",\"datePublished\":\"2020-01-15T12:37:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/01\\\/15\\\/qr-codes-the-future-of-marketing\\\/\"},\"wordCount\":787,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/01\\\/15\\\/qr-codes-the-future-of-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Depositphotos_24396939_xs.jpg\",\"keywords\":[\"Business Tips\",\"QR Codes\",\"Tips\"],\"articleSection\":[\"CA Fulfillment Services\",\"Tips\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/01\\\/15\\\/qr-codes-the-future-of-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/01\\\/15\\\/qr-codes-the-future-of-marketing\\\/\",\"url\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/01\\\/15\\\/qr-codes-the-future-of-marketing\\\/\",\"name\":\"QR Codes: The Future of Marketing - Medallion Fulfillment &amp; 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